Do This, NOT That: Marketing Tips with Jay Schwedelson
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to m...
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EASY Instant Boost to Click-Throughs and Conversions! 🫠(and My 50th Bday Plans?)🫠 Jay’s SCOOP | Ep. 450
<p>Ever notice how a “No thanks” button can make you feel weirdly judged? That is the whole point of today’s quick-hit tactic from Jay Schwedelson, and it can lift conversions fast with a simple two-button rewrite. Then things take a hard left into Jay’s personal dream for turning 50: two days on a farm, hanging with chickens, trying to feel like a functional adult.</p><p>ㅤ</p><p>Best Moments:</p><p>(00:16) A five-second landing page tweak that can spike conversions without any tech headache</p><p>(00:57) The magic move: make the Yes button heroic and the No button pai...
LIVE From IMEX: What Attendees Really Want from Events! w/CEO IMEX Group Carina Bauer & Freeman SVP Ken Holsinger
<p>Live from IMEX in Las Vegas, the usual “make it more experiential” advice gets flipped on its head. With Jay Schwedelson joined by Ken Holsinger of Freeman and Carina Bauer of IMEX Group, you’ll hear why attendees remember the basics (one great connection, one useful idea) way more than the fancy stuff planners pour money into.</p><p>ㅤ</p><p>Download and share the IMEX Group and Freeman experiential trends research, then use it to redesign your next event around learning, networking, and business before you spend on “wow” extras.</p><p>ㅤ</p><p>Best Moments:</p><p>(01:33) The clearest e...
What’s Up THIS WEEK: ChatGPT ADS? LinkedIn News! Marty Supreme - Ughhh 💸 | Ep. 478
<p>AI rumors are getting weirdly specific this week, and the ripple effects are already showing up in places you probably are not watching closely enough. Along the way, Jay Schwedelson connects the dots between LinkedIn suddenly becoming an AI citation machine, ChatGPT testing ads, and a major Constant Contact acquisition that hits close to home. Then it takes a sharp turn into a very firm new rule about movie runtimes and the reality show everyone is apparently addicted to.</p><p>ㅤ</p><p>Best Moments:</p><p>(00:30) The rumor that OpenAI is eyeing Pinterest and why tagged images are th...
SPECIAL SERIES ==> One Word, More Conversions 😳 <== | BATHROOM Break #91 COLLAB: The Marketing Millennials + Do This, Not That
<p>That “big win” moment is supposed to feel chill, right? Instead, the vibe here is more like: congrats, now the pressure triples. Between Jay Schwedelson admitting he’s somehow more anxious after selling subjectline.com and Daniel Murray dropping a ridiculously simple conversion lever most marketers ignore, this one lands as equal parts real talk and immediately usable.</p><p>ㅤ</p><p>Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.</p><p>ㅤ</p><p>Best Moments:</p><p>(01:16) Se...
SPECIAL GUEST!! Michael Stelzner from AI Explored 🔥 Claude > Custom GPT 😮 | Ep. 476
<p>Ever stare at an AI tool and think, cool, but how do I make it write like a real marketer? Jay Schwedelson brings on Michael Stelzner to break down why Claude is the go-to for persuasive copy and how to set it up so it actually learns your style instead of forgetting everything five minutes later. If you have been fighting custom GPT amnesia, this one will feel like a reset.</p><p>ㅤ</p><p>Get $100 off the already discounted AI Business World ticket here:</p><p>https://www.socialmediaexaminer.com/dothis</p><p>Also check out Michael’s AI E...
What’s Up THIS WEEK: Email More NOW! Google AI Mode Game-Changer...TikTok Horrible Trend 😳 | Ep. 475
<p>Google is quietly trying to become the entire checkout lane, and that changes what marketers should obsess over this week. Jay Schwedelson explains why the Universal Commerce Protocol could shift marketing from driving clicks to earning influence in AI search. Then it takes a hard turn into oddly useful timing for email performance and a very strong opinion on PerfumeTok and scent stacking.</p><p>ㅤ</p><p>Best Moments:</p><p>(00:30) Universal Commerce Protocol could make buying happen inside an AI search without ever visiting a brand site</p><p>(02:32) Why marketing is shifting from chasing clicks to being ev...
SPECIAL SERIES ==> “12 Minute Demo” Trick That Works 🤯 <== | BATHROOM Break #90 COLLAB: The Marketing Millennials + Do This, Not That
<p>Anyone who says marketing is about “big ideas” has never tried to book a demo in late January when everyone feels behind and allergic to time commitments. Jay Schwedelson and Daniel Murray get weirdly tactical about a simple lever that quietly boosts conversions right now: making everything feel shorter, sharper, and more specific. Also, yes, there is a strong plane baby strategy, and it involves apology gift bags, poopy diaper urgency, and an app that basically predicts human needs like a tiny marketing oracle.</p><p>ㅤ</p><p>Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sh...
Are You Proud of Yourself? ⚡ Jay’s SCOOP | Ep. 473
<p>Some days you wake up feeling like everyone else has it figured out and you're the only one barely holding it together. In this honest solo riff, Jay Schwedelson shares what has actually been running through his head lately, from self-doubt and negative self-talk to the tiny brave moves that quietly changed his career and life. He unpacks how being grateful to your past self, brave for just 10 seconds, and kind to your future self can shift how you show up this year without needing some huge reinvention.</p><p>ㅤ</p><p>Best Moments:</p><p>(00:16) Jay admits he is...
What’s Up THIS WEEK: New Social Media Law? Email Trending Tactic? Stranger Things? 😱 | Ep. 472
<p>Social media caps for teens, AI-written subject lines, and the fact that people now search TikTok like Google all collide in this week's chaos as Jay Schwedelson riffs on what actually matters for marketers right now. You will pick up a tiny email tweak that can lift opens, a smarter way to write social posts for search, and a frankly unhinged dose of pop culture takes from Avatar 3 to the return of My Strange Addiction.</p><p>ㅤ</p><p>Best Moments:</p><p>(00:34) Virginia limits social media scrolling for users under 16 to 60 minutes a day and Jay wonders how pl...
SPECIAL SERIES ==> Stop Taking Terrible Marketing Advice 🚽 <== | BATHROOM Break #89 COLLAB: The Marketing Millennials + Do This, Not That
<p>New year, same avalanche of bad marketing advice, and Jay Schwedelson and Daniel Murray are calling it out in the most cathartic way possible. From the myth that you need to be everywhere on social to the dangerous habit of letting "I don't like it" kill good ideas, they walk through the worst guidance floating around your feed right now and what to do instead. If you have content guilt, AI anxiety, or a content calendar you secretly hate, this Bathroom Break will make you feel seen and send you back to work with a much saner playbook.</p><...
