C-Suite Sales & Marketing Perspectives
Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.
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Relationship-Led Growth: Building Executive Access That Actually Scales
<p>Episode #330:</p><p>Brooke Norton Lais, Chief Marketing Officer at Venbrook, explains why relationship-led growth requires companies to build trust long before a buying decision occurs. She shares how marketing can create opportunities for salespeople to reach the right executives and build meaningful one-to-one relationships. Brooke also explains how established C-suite relationships can create internal advocates and open access deeper within prospective accounts. </p><p>“Creating situations where we can drive awareness and credibility for our brand while also building relationships is where I’m going to get the most value. When we can get our people in front of p...
The New Skill Set Every Modern Salesperson Must Master
<p>Episode #329:</p><p>Siddharth Singh, Chief Revenue Officer at Intangles, explains the skills modern salespeople need as buyers become more informed and meetings become harder to secure. He explores deeper discovery, primary research, creativity, and AI-enabled productivity. Siddharth shows why knowing a customer’s business beyond searchable information creates differentiation. He also explains why sales leaders must remain active player coaches as their responsibilities expand.</p><p>“Ask the right questions. But if you ask questions without actively listening to what the customer is saying, you dig your own grave. The skill is how fast you go from situation ques...
Part Nine: The Revenue Logic of Customer Obsession
<p>Episode #328:</p><p>Michael Scott, Global Chief Revenue Officer at LoopMe, explains the revenue logic behind customer obsession. He shares how deeper customer understanding helps companies identify problems they are uniquely positioned to solve, create greater value, and become more important to customers. The conversation explores why customer obsession requires C-suite alignment, continuous customer learning, and strong data. Michael also explains why it must become part of how the entire organization operates.</p><p>“The better you know your customer, the more you can be a trusted partner, advisor to them, the more you can find problems that you're un...
Stop Chasing AI Tools and Start Building Better Thinking
<p>Episode #327:</p><p>Trine Tirsgaard, Group Chief Marketing Officer at Twoday, explains how customer understanding, data, experimentation, and continuous learning can create greater strategic value with AI. She explores how marketing leaders can combine technology with customer intelligence to improve decision-making, strengthen teams, and create more meaningful business value. Trine also shares why curiosity and practical experimentation are becoming essential leadership capabilities for navigating rapid technological change.</p><p>“What matters the most in the future is the power of humans. It's the way we put our intellect to work. It's our creativity, and the way to orchestrate concepts an...
Part Eight: The Revenue Logic of Customer Obsession
<p>Episode 326:</p><p>Laura Davis, Chief Marketing Officer at Rimes Technologies, explains why customer obsession must translate into commercial outcomes. She explores customer intelligence, AI, data strategy, internal alignment, and pipeline accountability as markets rapidly evolve. Laura shows why sustainable revenue ultimately depends on continually understanding what customers need and building the business around those priorities.</p><p>“The customer is everything. Even in the context of AI and our whole industry changing, and the practice of marketing changing and all the different things, at the end of the day, you need to build and sell something the customer wa...
How to Become a Successful AI-Native Company
<p>Episode #325</p><p>Nick Malone, Chief Revenue Officer at XTM, explains what separates successful AI-native companies from organizations simply adopting new tools. He explores value-led AI, executive leadership, experimentation, data, and practical workflows that improve productivity. Nick shows why companies that connect AI to measurable outcomes while keeping humans at the core can turn incremental gains into meaningful competitive advantage.</p><p>“A company's got to be willing to go into uncharted territories, to be willing to experiment. You must go and dig deep and experiment and understand in what ways you can use the AI capabilities today to im...
The Biggest B2B Growth Problem Isn't Your Pipeline
<p>Episode #324:</p><p>Katie Strout, Chief Marketing Officer at Highspring, explains why sustainable growth requires more than a stronger pipeline. She shares how customer problems can align teams around shared outcomes. Katie explores why sales and marketing should operate as one connected revenue motion. She also explains how customer validation, internal trust, and shared ownership can turn marketing into a commercial growth partner.</p><p>“Growth and revenue belong to the whole organization. It's not the responsibility of any one function. It happens when marketing, sales, technology, delivery, leadership, customer success, all of those things come together around customers' pr...
Part Seven: The Revenue Logic of Customer Obsession
<p>Episode #323: </p><p>Alison Richmond, Chief Marketing Officer at Medix, explains why customer obsession requires more than collecting feedback. She explores sales and marketing alignment, customer experience, and the importance of asking better questions. Alison also shows how customer insight can shape decisions, strengthen trust, and support growth across the business.</p><p>“Your best marketing campaigns and marketing moments come from that long-running relationship you have with your customer. Start by asking and learning where your customers are today and what they think of you today, and make sure that's always part of the conversation going forward.” - Alis...
Part Six: The Revenue Logic of Customer Obsession
<p>Episode #322:</p><p>Cristy Garcia, Chief Marketing Officer at impact.com, explains how influencer marketing can build trust and drive measurable B2B growth. She explores buying committees, ABM, performance-based partnerships, UGC, and customer communities. Cristy shows why authentic third-party voices can become powerful assets across the entire revenue funnel.</p><p>“Customer obsession doesn't happen because you have a transaction. Customer obsession happens because you believe in a brand, you refer business to them because you trust them, and a brand has to show up in different ways to be considered customer-obsessed.” - Cristy Garcia</p><p>Cristy expl...
Reinventing Legacy Companies in an AI-First World
<p>Episode #321:</p><p>Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program strengthen brand relevance and revenue growth. Cynthia also reveals why customer advocates often outperform traditional marketing and sales messages.</p><p>“Get customers to be your advocates and spokespeople, and never lose sight of the fact that they are your best marketers. They can be your best salespeople. In this age of AI, it is easy to get distracted by product innovations and fe...
