Business Muscle
How do I turn my side hustle into a full time job? What strategies should I implement in my business now to gain financial freedom? How do I launch a business with no outside investors? How do I grow my business to six figures in less than 6 months? How do I market my business to get a return on my investment as quickly as possible? And the MOST important question, how do I quit my day job and build the business of my dreams? Whether you have a business idea and you’re not sure how to make it come to...
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145. RAWR Bars: Launching a Product Without Compromising Quality
<p>RAWR Organic Bars </p><p>If you’ve ever thought about launching a product, this is the episode you need. Today on the podcast, we sit down with Jake and Rachel Beaudry, founders of RAWR Bars, to break down how they went from selling at a local farmers market to building their own production facility. We dive into every phase of their journey—from starting from scratch and figuring out production, packaging, and shipping on their own, to navigating a major growth surge through social media and scaling operations without sacrificing quality. This episode is packed with honest insight into...
144. WE’VE INTERVIEWED OVER 60 BUSINESS OWNERS, HERE’S WHAT WE’VE LEARNED
<p>After interviewing over 60 business owners across fitness, physical therapy, wellness, and beyond, a few consistent themes have emerged — and most of them are simpler than people expect. In this episode, we break down the five biggest lessons that keep coming up: why starting small (instead of waiting for perfection) is often the smartest move, the reality of sacrifice in the early stages of building something meaningful, and how having a mentor can dramatically accelerate your growth by helping you avoid costly mistakes. We also dive into why documenting your processes is the key to turning a job into a sc...
143. Selling your business with Justina Gallow
<p>In this episode, we sit down with Justina Gallow to talk about the real story behind selling her business, The Remedy Exchange. We dive into the identity shift that happens as entrepreneurs grow, the difference between burnout and simply evolving past a business, and the signs that it might be time to move on. Justina shares what led her to the decision to sell, the fears that almost held her back, and what the selling process actually looks like—from determining the value of the business to navigating the emotional side of letting go of something you built from th...
142. Madison Ciccone: What It Really Takes to Stand Out in Boutique Fitness
<p>In this episode, we sit down with Madison Ciccone — master instructor at SoulCycle, speaker, coach, and now navigating her mom era. We talk about her journey into the world of boutique fitness, what it actually took to stand out in one of the most competitive spaces in the industry, and how she built longevity after nearly a decade of teaching and reaching hundreds of thousands of riders. Madison shares what people don’t see behind the scenes of being a top instructor, how she’s expanded her impact beyond the bike through speaking and personal brand building, and how mother...
141. We doubled our new clients in 1 month doing these 4 things!
<p>In this solo episode, we break down exactly how we doubled our new clients in one month—and no, it wasn’t from a viral post or a lucky break. We walk through the four specific levers we focused on to drive real growth: increasing Google Ads spend to capture high-intent leads, hosting more in-person events to build trust and community, showing up more consistently on social media with clear calls to action, and reactivating past clients who already knew and trusted our brand. None of these strategies are flashy, but when executed consistently and intentionally, they compound in a bi...
140. What IVF Taught Me About Business
<p>Today’s episode is personal for our co-host, Elise. We’re talking about IVF — but through the lens of entrepreneurship. This season has forced her to confront control, patience, uncertainty, and resilience — the same traits business demands. IVF has a way of making you do everything “right” with zero guarantees. Sound familiar?</p><p>We dive into the parallels: why no one will advocate for your outcome the way you will, how to control the process (not the result), and why tying your identity to effort instead of outcomes changes everything. If you’re in a season of doing everything you...
139. Liz Morrison on Reinventing Yourself in the Fitness Industry
<p>In this episode of the Business Muscle Podcast, Elise and Ariel sit down with Liz Morrison, owner of Be Well with Liz Morrison, certified personal trainer, functional nutritionist, and wellness professional with 18 years of experience in the industry.</p><p>Liz shares the real story behind building and rebuilding her career — from opening her first boutique studio to stepping away from it during early motherhood, to helping grow a major fitness brand, and ultimately launching her independent practice.</p><p>This conversation dives into the realities many entrepreneurs face: burnout, pivots, undervaluing yourself, pricing your services, and building a bu...
138.. Kevin Carr on Training Youth Athletes and Building Businesses That Last
<p>Today on the show, we’re joined by Kevin Carr — longtime coach at Mike Boyle Strength and Conditioning, co-founder of Certified Functional Strength Coach, founder of Movement As Medicine, author of Functional Training Anatomy, and partner at MBSC. Kevin has worked with everyone from U.S. Olympians to everyday adults and brings a rare perspective that blends performance, rehabilitation, and business. We dive into how his training philosophy has evolved since 2008, what “functional strength” actually means (and what it doesn’t), and how to know when a program is truly working. We talk about youth athlete development, the tension between fi...
137. How I added 1,000 followers in 30 days!
<p>We made the decision to build our personal instagrams this year — not to become influencers, but to attract more aligned clients, build authority in our space, and connect with a PT who wants to build their own business. The goal was 100 followers. Ariel gained 1,000 in 30 days! In this episode, we break down what actually worked to grow the right audience. We share the mindset shift from posting randomly to posting strategically, getting clear on speaking to active adults and postpartum women, and creating content we genuinely enjoy (no forced voiceovers). We talk about why posting five reels per week ga...
136. The Top-Ranked Female Lifter in the World: Meg Scanlon
<p>In this episode, we talk with world champion powerlifter Meg Scanlon — a record-holding athlete, coach, mom of twins, and founder of Onward. Meg shares her 13-year journey from trainer and gym owner to top-ranked lifter and successful online coaching entrepreneur. We dive into her biggest lessons from burnout, the shift to digital coaching, building athlete retention, and developing a coaching philosophy rooted in longevity and mindset. Meg also breaks down training principles, mistakes lifters make, how she prepares for Sheffield, and what she hopes her athletes — and her kids — learn from watching her chase big goals. A powerful mix of spo...
