Your Daily Real Estate Podcast with Tristan Ahumada
A Daily 2-5 minute podcast for the real estate agent, team, or broker. Learn to grow your business, stay aligned with your priorities, and stay on top off the latest processes and systems to keep your business growing. I share my thoughts and ideas that will keep you continually moving forward no matter what is happening in the real estate world.
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Episode 891: The Anti-Pitch Strategy That Makes People Actually Want to Work With You
<p>Did you know that 70% of your database is actively living their lives on Facebook and Instagram right now, yet you’re probably sitting there waiting for the phone to ring? Look, I’ve seen it from the inside, literally. While I was leading the real estate advisory board for Facebook, I realized most agents treat social media like a vanity machine when it’s actually a high-octane reactivation engine. If you have a phone and two thumbs, you have everything you need to start real estate lead generation without spending a dime on ads. It’s a process I call the...
Episode 890: I Am the Handyman: The Laziest Referral Script Ever
<p >If you’re still cold-calling strangers like it’s 1995, you’re doing it wrong. The highest converting outreach on my phone has absolutely nothing to do with mortgage rates or "just checking in" to see if someone wants to sell. Instead, I’m texting my past clients about my electrician. It sounds ridiculous until you realize that homeowners are constantly thinking about maintenance, repairs, and improvements, what I call the MRI play. Acting as the neighborhood connector rather than a hungry annoying salesperson, you turn your vendor list into a referral machine that feels like an actual living, breating human.<...
Episode 890: I Am the Handyman: The Laziest Referral Script Ever
<p >If you’re still cold-calling strangers like it’s 1995, you’re doing it wrong. The highest converting outreach on my phone has absolutely nothing to do with mortgage rates or "just checking in" to see if someone wants to sell. Instead, I’m texting my past clients about my electrician. It sounds ridiculous until you realize that homeowners are constantly thinking about maintenance, repairs, and improvements, what I call the MRI play. Acting as the neighborhood connector rather than a hungry annoying salesperson, you turn your vendor list into a referral machine that feels like an actual living, breating human.<...
Episode 889: 4 Personalized Texts to Send to Your Past Clients
<p >Sending a "just checking in" text is a great way to get ignored, so we are shifting the focus to the one thing every homeowner actually cares about: the house next door. People are naturally curious about local property values, and when you provide that data before they find it on a third-party app, you become the local authority. Today, we’re weaponizing the MLS to turn you into a conversation starter, not a nuisance. This strategy uses a two-part texting approach, and today, we’re weaponizing the MLS to turn you into a conversation starter, not a nuisance.</p> <...
Episode 888: Ditch The Cold Calls, Beg for Their Best Advice Instead
<p >Salespeople have spent years blowing up phones with generic spam, making it nearly impossible to actually talk to a human being anymore. When you send a message saying you are "touching base," you are really just telling the client that you didn't bother to think of a reason to call them. It feels gross, it looks lazy, and it is exactly why your database is ignoring you. This episode breaks down the "Real Estate Advice" strategy, which is the first part of a seven-day series on how to stop being a nuisance and start giving people something they care...
Episode 887: Why Your Plan Crumbles Come Monday (The Quick Patch)
<p >Working hard on the weekends won't save a business that doesn't grow on its own over time. This final part of our seven-part series covers the daily habits that turn basic tasks into a massive competitive advantage. Real estate agents usually feel wiped out every January because they rely on random bursts of energy instead of a steady engine. Winning in this game comes down to three simple loops: sharing what you know, talking to people, and keeping track of it all.</p> <p >Homeowners stay in their houses for 17 years now. Staying on their radar that entire time...
Episode 886: Your Referrals Suck (And Guess Who's Gossiping About It to Everyone)
<p >Sending a screenshot of three random landscapers to a client is a total vibe killer. You’ve basically handed them a homework assignment instead of a solution. People stay in their homes for 11 to 17 years now, yet plenty of agents vanish before the first mortgage payment is even due. Real longevity comes from being the person they call when the basement floods or the backyard needs a face-lift, not just when they want to sign a listing agreement.</p> <p >This fifth session breaks down why your massive spreadsheet of contractors you met once in 2019 is actually a liability. We...
Episode 885: Shelling Out $5,000 for a Black-Tie Event, and Leads? Not a Single One
<p>I've spent 22 years in real estate, and not once has a logo slapped on some banner ever landed me a deal. As harsh as that sounds, plenty of agents won't say it out loud, they just keep pouring cash into the flames. People often figure that handing over a check to the neighborhood school or that community spot counts as real marketing, but if you're not jumping in hands-on, it's basically just a donation you're dressing up as strategy. </p> <p>To really pull in leads through getting involved locally, you have to transition from an outside sponsorship to a...
Episode 884: Dropping $10K on Parties That Land Zero Clients. Time to Quit the Fun and Get Serious
<p >You shelled out ten grand for that block party. All you ended up with was a killer headache and a stack of bills staring back at you. From what I've seen, that's how a lot of agents end up treating real estate marketing like some pricey side gig. They throw these bashes because their coach pushed the idea, but if there's no solid way to turn those faces into leads, you're basically just organizing parties for free.</p> <p >This is part four in our seven-part rundown, where we break down exactly why those big client appreciation events keep...
Episode 883: Nextdoor Hates You But I Can Fix That (0% Ad Spend)
<p >Most agents have a special talent for joining a platform, posting two generic "Just Listed" flyers, and ghosting when the leads don't magically appear in an hour. Nextdoor and LinkedIn are quietly producing consistent business for the few people who aren't treating them like a billboard. On Nextdoor, the culture is notoriously hostile toward self-promotion, yet a simple 18-month strategy of being a useful neighbor can make your name the only answer when someone asks for a recommendation. Meanwhile, LinkedIn is a goldmine for referral partners like wealth advisors and estate attorneys who actually have the clients you want. </p...
