Muthership Creator Strategy
Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
10
#197 - Grow Faster on Social Media
<p>Progress moves faster if you’re in the right group and this week's podcast episode breaks down exactly why. </p><p>When you watch someone at your level pull off a transition, a vlog, a UGC video they'd never tried before, it closes the gap between "I should do that" and "I can do that too."</p><p>That's the real engine behind community, and it's the thing I’ve built the studio around from day one.</p><p>It's also why we have decided to launch the Muthership Studio app - launching in the App Store and Google Play...
#197 - The Magical Follower Count
<p>We're all chasing the same number. More followers, bigger following, the next milestone. But here's what nobody says out loud: that number isn't tied to your income, your success, or your freedom. </p><p>Enter the algorithm… Most of your followers aren't seeing your content - not most days, maybe not ever. The platform decides who gets shown what, and it's optimizing for its own goals, not yours. </p><p>In this week’s episode I’m sharing how to shift your focus and make the follower number work for you. You don’t need 10k, 20k, 100k, or even 1 mil...
#196 - Don't Become a Social Media Clone
<p>Remember when DVRs let us finally skip commercials — and we loved it? Social media is now our TV. And somehow, as creators, we've built our own commercials right back into the feed.</p><p>On this week's episode of The Muthership Creator Strategy, I’m breaking down a theory I can't stop thinking about: the same viral "hook line" formulas every guru is teaching are the exact reason your retention is tanking. </p><p>Once enough creators use the same opening lines, audiences stop getting hooked and instead they get warned. The formula becomes the tell. "Nobody's talking about this...
#195 - Livestream Sales Tips with British Hill
<p>Why Live Shopping Works (And How to Actually Sell During a Livestream)</p><p>In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live sales expert with 20+ years of on-air selling experience for HSN and QVC! She also hosts the Prime Collective, a community built for women over 40 which connects creators with brands!</p><p>And she knows her sh*t! We had an eye-opening conversation about buyer psychology and why people actually click that purchase button!</p><p>Here’s what I learned:</p><p>Live shopping isn’t like video shoppin...
#194 - Muthership Creator Retreat
<p>I've spoken at a lot of conferences over the years. And every single time, someone comes up to me and says: "I wish you could just show me how to do this. Can you sit down with me?"</p><p>That gap between listening to something and actually being able to do it? That's what I'm trying to close.</p><p>So I'm hosting my first in-person Muthership Creator Retreat in October in NYC and it's completely different from traditional speaker events. It's immersive. It's hands-on. It's built around learning by doing, not just sitting and listening.</p><p>...
#193 - Building Your Own Community
<p>If you think the algorithm is broken for reaching your audience, guess what? There's something that isn't broken.</p><p>Direct access to the people who actually care about what you're doing.</p><p>In this week's episode, I'm talking about private communities - not as some big, daunting thing you have to build tomorrow, but as the actual future of the creator business. And honestly? I’m not the first person to talk about this!</p><p>I'm sharing why community is so different from just posting content, how going through transformation together is what actually keeps people in...
#192 - Why Vlog Content Converts to Followers
<p>Vlogging isn’t what it used to be!</p><p>When you hear "vlogging," what comes to mind? Probably some daily lifestyle creator showing their morning routine, or a YouTuber showing their travel diary.</p><p>But here's the thing: vlogging is actually one of the most underrated tools for building your personal brand, making sales, and creating trust with your audience, no matter what you do.</p><p>And it doesn't look like what you think it does.</p><p>In this week's episode, I'm breaking down why vlogging works in literally every niche, how it removes the fi...
#191 - Turn Viral into Cash
<p>You got 50M views... but where's the money?</p><p>Viral videos have this mystique of being a lottery ticket to easy money. You see headlines like "Creator quits day job after going viral!" and the illusion feels REAL.</p><p>But in today’s episode, I broke down what actually happened to some of the most popular viral creators out there, and it's not what you think. </p><p>That viral window is SO short. Brands want what's hot TODAY. Not yesterday. And if you don't have a plan BEFORE you go viral, you're basically watching opportunity walk pas...
#190 - Creator Automation Tools - Secrets Shared
<p>I've tested a LOT of automation apps to streamline the creator process (and I mean a lot!) And I've finally landed on the ones that actually work for my workflow.</p><p>But here's the thing - every single one has nuances nobody talks about.</p><p>In this week's episode, I'm breaking down the creator tools I'm using right now<br>StanStore <br>Repurpose.io<br>Zapier<br>ManyChat<br>and which email platforms I've cycled through and why. </p><p>I'm sharing what makes each one worth the money (or not), the hidden limitations I discovered after a...
#189 - Making Money Through Digital Products
<p>What if I told you there's a way to monetize your audience that doesn't require a huge following, doesn't take constant upkeep, and could actually work while you sleep - literally!</p><p>I'm not talking about courses where you're selling courses about selling courses (we all know those vibes are weird).</p><p>I'm talking about something way more real.</p><p>In this week's episode, I break down exactly what counts as a digital product, how creators in every single niche are already doing this (even if they don't realize it), and why you probably have everything...
