Marketing, Media & Adtech
Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising...
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35 years in ad tech, one crazy opinion: if we stopped lying, we'd have more fun. | Karsten Weide
<p>Karsten Weide has spent 35 years inside the advertising machine. Journalist at Ziff Davis during the PC era. Built Yahoo Germany from an empty room with one phone on the floor. Sixteen years as a senior analyst at IDC modeling the digital advertising business. Now independent, and finally saying out loud what everyone in ad tech thinks but won't post on LinkedIn: the industry is lying, everybody knows it's lying, and if we all just stopped, we'd have more fun.In this episode of the ADOTAT Show, Pesach Lattin sits down with Karsten for one of the most honest conversations...
The Future of Retail Media: A Candid Conversation with Mark Donohue, Placements.io
<p>Retail media has reshaped the advertising landscape faster than almost any channel in the last decade. First-party data, closed-loop measurement, and new opportunities for brands to connect with shoppers at the point of decision. But as the space matures, important questions are emerging about concentration, competition, and what the next chapter looks like for buyers, retailers, and platforms. In this episode of The ADOTAT Show, we sit down with Mark Donohue, GM of Retail Media at Placements.io, for one of the most thoughtful and honest conversations we have had on the show. Mark brings decades of experience from...
Rob Janes Told A Room Full Of Ad Tech People That Programmatic Should Die. He Was Not Wrong.
<p>Rob Janes is VP of Revenue at Ad Butler. He sells ad serving technology for a living. He also thinks the open auction was one of the worst things that ever happened to publishers, that Google had everyone locked in a dependency they could not escape, and that the entire programmatic ecosystem exists, at least in part, to make itself necessary.</p><p>He said most of this out loud. On a stage. In 2019. To a room full of people whose livelihoods depended on programmatic advertising.</p><p>But here is the thing about Rob Janes that makes this...
The $140 Billion Ad Fraud Problem Nobody Wants to Fix | Rich Kahn, Anura | The ADOTAT Show
<p>Rich Kahn, CEO of Anura and one of the digital advertising industry's most uncompromising voices on ad fraud, joins Pesach Lattin on The ADOTAT Show for a conversation that should be required watching for every media buyer, brand marketer, programmatic trader, and ad tech executive who has ever looked at a campaign dashboard and assumed the numbers were real. They are not. At least not half of them. In this episode, Rich Kahn breaks down the $140 billion annual ad fraud problem that the programmatic advertising ecosystem has systematically chosen to ignore, explains why the pre-bid filtering your DSP is...
Why Your ROAS Is Lying to You: Last-Touch Attribution, Retail Media's Dirty Secret
<p>Skye Frontier of Incremental came on ADOTAT to tell me everything the marketing industry doesn't want you to know. He did not disappoint.We got into why ROAS is the high fructose corn syrup of marketing measurement, how 73% of organizations are still running their entire media programs on a metric that has no proven connection to actual sales, and why the platforms selling you attribution software have absolutely no incentive to fix any of this.Skye has spent his career in measurement and incrementality, which means he has spent his career watching smart people cling to broken metrics for...
Justin Pearse | Thirty Years Covering Ad Tech, Attention Metrics, The Open Web, And Why The Industry Never Actually Dies | ADOTAT Show Season 8
<p>Justin Pearse, editor of New Digital Age and co-founder of BlueStrike Group, joins Pesach Lattin on the ADOTAT Show for a conversation spanning thirty years of digital advertising history, the rise and fall of attention metrics, the future of trade media, the BlueStrike model of owning both a PR agency and a trade publication simultaneously, and why the advertising industry has survived every near death experience thrown at it and will probably survive the next one too.</p><p>Justin started as a journalist covering the dot com boom, watched programmatic advertising get built from scratch, covered every major...
Jeremy Hlavacek | The Open Web Is Over, CTV Is A Mess, And Your Data Is Lying To You | ADOTAT Show Season 8
<p>Jeremy Hlavacek, former VP at The Weather Company, IBM Watson Advertising, and Experian Marketing Services, joins Pesach Lattin on the ADOTAT Show for one of the most honest conversations about the state of digital advertising, programmatic, identity resolution, and connected television that you will find anywhere in 2026.</p><p>Jeremy built one of the first programmatic publisher operations in the industry at The Weather Company, ran revenue strategy at IBM Watson Advertising, and led identity and data strategy at Experian Marketing Services before launching his independent consulting practice. He has been inside every major wave of digital advertising at...
Your AI Is Just Stupid Faster | Matt Spiegel TransUnion | ADOTAT Show Season 8
<p>Everyone in ad tech slapped AI-powered on their homepage and called it a product update. Matt Spiegel calls it what it is.</p><p>Matt Spiegel — founder, Omnicom exec, programmatic pioneer, and EVP of True Audience Growth and Strategy at TransUnion — sits down with Pesach Lattin to deliver the most uncomfortable truth in digital advertising right now: AI doesn't solve broken data problems. It amplifies them.</p><p>In this episode we cover:</p>The real reason cookie deprecation was never the crisis everyone claimedHow the industry went from mass media to programmatic to identity — and what comes nextWhy market...
He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Adtech
<p>He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Jordan Greene has spent 25 years collecting unpopular opinions about digital advertising and occasionally being proven right about all of them. As co-founder and Chief Media Officer of Alpha Precision Media -- the only NMSDC-certified minority-owned Amazon ecosystem partner in the country -- he has watched mobile advertising grow from carrier-based WAP pages into a $200 billion industry, and he is now making the same bet on connected television that most of the industry is still too nervous to make out loud. His position: CTV...
He Milked Cows Before He Milked Data — Tim Armstrong on Why AI Can't Fix Stupid | ADOTAT Show
<p>116 views Feb 26, 2026 #AI #audio #podcasting</p><p>Tim Armstrong went from a dairy farm in rural New Zealand to leading digital transformation at Mangrove Digital in Australia. Somewhere between herding 200 cows through lightning storms at 5 a.m. and optimizing programmatic supply paths, he picked up a take so hot it might melt your entire AI strategy: People still matter more than your algorithm. Yeah. We said it. In this episode of the ADOTAT Show, Pesach Lattin sits down with Tim to talk about why 53% of marketers think their AI is underwhelming (they're being generous), why companies are firing humans...
