Intentional Strategies for Female Solopreneurs Balancing Life and Business: Balanced Business Formula
Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you're just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring in...
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Stop Being the Best-Kept Secret: SEO & Website Visibility for Service Providers with Barb Davids - EP 75
When did someone last find you through your website; not a referral, not Instagram, just found you? If you had to think about that, this episode is for you. This week on The Balanced Business Formula, I'm joined by Barb Davids of Compass Digital Strategies. She is a digital marketing expert who helps service providers increase their search visibility so they can get consistent traffic and leads from their website, without the overwhelm. Barb brings a refreshing, no-fluff approach to SEO: transparent, practical, and completely free of the fear-based marketing tactics that flood the internet. In this conversation, we break do...
When Your Launch Doesn't Convert: What the Data Told Me and What I Did Next - EP 74
<p>I am back with a totally honest debrief of the first Balanced Business Formula Summit. While we celebrated 256 registrations and a week-long "exhale" for entrepreneurs, the backend launch of the Balanced Business Academy (BBA) didn't convert quite as I'd planned. Instead of moving on as quickly as possible, I sat down with the data to find the hidden insights. In this episode, I'm sharing the raw truth about the "stage mismatch" I discovered, how I pivoted to open one-on-one spots that filled without a sales page, and the four major shifts I'm making for my next summit to ensure...
Why Q1 Feels Harder Than It Should (And the Simplicity Shift That Changes Everything) - EP 73
<p >If you have been staring at your Q1 goals and wondering why everything feels like you are wading through mud, you are not alone.</p> <p >If March has arrived and your year feels heavier or slower than you expected, you are in the right place. After a quiet season celebrating my 40th birthday and working behind the scenes, I am back to talk about why most business growth plateaus are not caused by a lack of strategy, but by a business that is simply "over full".</p> <p >In this episode, we unpack why adding more, more offers...
Why You Keep Attracting Clients Who Can't Afford You - EP 72
<p >If your discovery calls feel more like emotional rescue missions than business commitments, you might be stuck in the Savior Trap.</p> <p >You finish a call and close your laptop feeling tight in your body. Your jaw is clenched and your shoulders are raised. You gave everything you had, shared your best ideas, and felt deeply connected. But then comes the familiar breath and the words: "I just can't afford it right now."</p> <p >In this episode, we talk about why this pattern repeats and why it usually has nothing to do with your pricing. We explore...
You're Being Seen… But Not Chosen: Why Your Audience Isn't Converting - EP 71
<p >If people are nodding along to your posts but never walking through the door to work with you, it is time to close the quiet gap between visibility and conversion.</p> <p >You are putting your work out there thoughtfully and consistently. People are reacting, liking, and telling you that your message resonates. But when it is time to buy, there is only silence. It is not because you lack talent or effort. Often, it is because there is a shift needed in how you share your offer.</p> <p >In this episode, we explore why being seen is...
This is The Real Reason You're Not Growing (Even When You're Booked) - Ep 70
<p >Ever feel like your calendar is overflowing with meetings and to-dos, yet your business still feels stuck? If you're constantly in motion, replying to emails, jumping on calls, and tweaking things; yet you aren't seeing real growth, you might be trapped in "maintenance mode".</p> <p >In this episode, we're peeling back the curtain on why "busy" doesn't always equal "growth." We'll discuss how to stop reacting to your business and start leading it with intention, moving away from the rush and into a rhythm that actually fits your life.</p> <p >Inside the Episode:</p> <p >✓ The Maintenance Tra...
The Strategy That Quadrupled My Email List Without Posting Daily - Ep 69
<p >If you've ever felt like you're shouting into the void or working overtime on social media just to see your audience stay the same, this episode is for you.</p> <p >In 2025, I quadrupled my email list. The surprising part? I didn't do it by going viral or posting every single day. I stopped trying to be everywhere and started being intentional. Today, I'm pulling back the curtain on the exact shift that moved my business from "always on" to "always aligned".</p> <p >Key Takeaways</p> <p >Reactive vs. Strategic Visibility: Most business owners aren't growing because they...
You're Not Underqualified, You're Underexposed - Ep.68
<p >Ever watched someone less "qualified" than you land a dream opportunity while you stayed on the sidelines? It's not a lack of talent. It's a lack of exposure.</p> <p >We often stay invisible because we're afraid of being "too much" or waiting until we feel "ready." But the truth is: Closed mouths don't get fed. This episode is a call to action for the woman who is tired of being the best-kept secret in her industry.</p> <p >Inside the Episode:</p> <p >✓ The Clarity Myth: Why chasing a "perfect" niche is actually keeping you invisible.</p> <p >✓ Inte...
Quiet Visibility: How to Be Seen Without Being "Always On" - Ep 67
<p >If you're feeling the weight of the 'hustle' culture that tells you to be everywhere at once just to grow your business, I want you to take a breath and listen closely. This past year, I did things differently. I stopped chasing the loudest strategy and started building a business that actually fit my life, and it changed everything</p> <p >In this episode, I am pulling back the curtain on what visibility looked like for me in 2025. I am sharing the shifts I had to make and why I am choosing to be steady instead of just being "v...
Why Overplanning Is Keeping You Stuck (and What to Do Instead)- Ep. 66
<p >Most entrepreneurs enter January with a fresh planner and a mountain of new strategies, only to feel "mentally full" by week two. We convince ourselves that if we just plan better, we'll finally stay consistent . But if your business is already full of things that no longer fit, adding more strategy only creates more noise .</p> <p >In this episode, I'm sharing why more planning isn't the answer to your overwhelm. It's time to stop "strategy shopping" and start decluttering what you already have so you can grow with more ease.</p> <p >In this episode, I'm breaking down:<...
