Get Booked: A Photography Marketing Podcast
Stop posting and praying. Start booking. Get Booked is the podcast for photographers who want real marketing, SEO, and business strategies—not another guru telling you to "just be consistent." Your hosts? Alison Bell and Melissa Arlena—two photographers and military spouses with 27+ combined years in the industry. Melissa is an SEO educator who runs Picture Perfect Rankings, teaching photographers how to get found on Google. Alison is a business mentor who's successfully moved her photography business across the country (multiple times) and knows how to book clients fast in any market. Each week, they break down what's actually working: SEO...
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96: Mini Mentoring with Morgan Walworth in Minnesota
<p >We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! </p> <p >Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business.</p> <p >Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to Get Booked.</p> <p >If you're in the early years of your photography business and wondering why being busy doesn't always feel like progress, this episode is for you. We sat...
95: Ways to Make Money Without Your Camera
<p >If you've been searching for ways to make money as a photographer during slow seasons, after a move, or while you're rebuilding — this episode is going to feel like permission. Melissa and I broke down four real income avenues that use the skills you already have, no camera required.</p> <p > On this episode:</p> How to audit your skills and find the income opportunity that fits your life right now Four income avenues for photographers: digital products, consulting, virtual services, and teaching/coaching Why military spouse photographers and anyone who moves frequently have a serious advantage with portable in...
94: 3 Types of Blog Posts Every Photographer Should Be Writing
<p >If you've been wondering about the right blog content strategy for photographers, this episode is your answer. We're breaking down the three types of blog posts your photography website actually needs — and why getting the ratio right could be the thing that finally makes Google take you seriously.</p> <p > On this episode:</p> The three blog post buckets every photographer needs — and exactly how many of each Why your FAQ posts are secretly your hardest-working SEO content How local feature posts help (and hurt) when you get the balance wrong <p > Tired of being invisible on Google? Learn the...
93: Tax Deductions You Might Be Missing
<p >DISCLAIMER: We are not CPAs or financial advisors. This is provided for informational purposes only. Always consult with a qualified tax professional about your own specific tax situation, including local and state tax laws that may apply to your photography business. Tax laws vary by jurisdiction and change frequently. A certified public accountant or tax attorney should review your business expenses and tax strategy.</p> <p > </p> <p >If you've been wondering which photography business tax deductions you're actually allowed to take — and which ones are slipping through the cracks — this episode is for you. We're getting into the dedu...
92: Local Lead Magnets for Photographers (That Build Your List)
<p >We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers. If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix.</p> <p > On this episode:</p> Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch Get Alis...
91: How to Build a Marketing Plan for Mini Sessions
<p >If you've been wondering how to market mini sessions for photographers the right way — not the last-minute, panic-post-and-pray way — this episode is your step-by-step blueprint. We're walking through exactly how to build a repeatable marketing plan that fills your mini session calendar, creates real FOMO, and gets clients booking before you've even finished your morning coffee.</p> <p > On this episode:</p> <p >Why starting 3–4 months out is the difference between booked out and crickets</p> <p >The 4-phase marketing timeline: lock the details, tease & build, launch, sustain & close</p> <p >How to use your email list, blog content, FOMO t...
90: Citations, Backlinks & Domain Authority, Oh My!
<p >If you've ever wondered how to build local SEO for photographers without playing the exhausting game of chasing magazine features, this episode is for you. We're breaking down citations, backlinks, and domain authority — why they matter more than ever now that AI is recommending local businesses, and exactly what you can do about it today.</p> <p > </p> <p > On this episode:</p> What citations vs. backlinks actually are — and why both matter for getting found Domain authority: the credit score for your website (and why changing your domain is like closing all your credit cards) How to audit, fix...
89: The Policy Episode Nobody Wants To Have
<p >We're tackling the episode nobody wants to have — but every photographer needs. In Episode 89, we are breaking down the photography business policies that protect your time, your income, and your sanity before a difficult client situation forces you to figure it out the hard way.</p> <p >On this episode:</p> Weather, sickness, and reschedule policies Model release policies and how to navigate pushback Late client policies — and how communication is your secret weapon The Contract Club - Alison's favorite contract lawyer <p > Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how...
88: Mini Mentoring with Christian Grant Moving from TN to GA
<p >We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! </p> <p >Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business.</p> <p >Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to get booked.</p> <p > </p> <p > Relocating your photography business doesn't have to feel like driving off a cliff without knowing where you'll land. We sat down with Christian Grant, a...
87: Running a Photography Business While Homeschooling - Systems That Actually Work
<p >Managing a homeschool and business from home requires more than just hustle—it requires strategic systems, clear boundaries, and the confidence to prioritize what matters most. We sat down with operations expert and fellow military spouse Mikel Dyer to talk about the real-life strategies that make it possible to be both a present homeschool mom and a thriving business owner. From setting working hours that protect your family time to batching tasks by energy level, this conversation is packed with actionable insights for ambitious moms who refuse to choose between motherhood and entrepreneurship.</p> <p>Mikel Dyer is an Op...
