Front Row Back Row Podcast: Presented By PhysioGrowth
The Front Row Back Row Podcast is a show started by two college classmates who went on to start their own physical therapy businesses. Brian started his entrepreneurship journey early and has grown his company to 6 clinics. Owen climbed the corporate ladder and managed over 40 employees generating $5 million in annual revenue before starting his own mobile physical therapy company. Together they started PhysioGrowth, and talk shop providing weekly tips and tricks to level up your side gig, solo practice, or multi-clinic company.
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Marketing Part 1: How to Attract More Patients to Your PT Practice
<p>Most physical therapy practices don’t have a lack-of-marketing problem. They have a lack-of-clarity problem.</p><p>If your target patient is simply “anyone with a pulse and a wallet,” it becomes difficult to build a focused, repeatable client acquisition system.</p><p>In Part 1 of our Client Acquisition series, we break down how to attract the right patients by getting specific about who you want to serve, understanding where those people spend their time, and creating messaging that speaks directly to the problems they want solved.</p><p>Brian and Owen walk through the PhysioGrowth Perfect Patient framework and ex...
Hiring Part 5: Why Great PTs Leave—and How Strong Leaders Retain Them
<p>Hiring a great physical therapist is only the beginning. The bigger challenge is building a clinic where strong employees want to stay, grow, and contribute.</p><p>In the final episode of our hiring series, we discuss how leadership, communication, career development, and accountability shape employee retention. We also explain why clinic owners cannot rely on compensation alone to compete for great physical therapists.</p><p>Brian and Owen break down how to create meaningful growth opportunities for employees who want to lead, as well as clinicians who want to develop their expertise without moving into management.</p><p>...
Hiring Part 4: How to Onboard Physical Therapists and Build High Performers
<p>Hiring the right person is only the beginning.</p><p>What happens during the first few days, weeks, and months can determine whether a new employee becomes a long-term high performer or starts looking for another opportunity.</p><p>In part four of the PhysioGrowth hiring series, Brian Wolfe and Owen Campbell break down the systems they have used to onboard physical therapists across multi-location organizations, private practices, and growing clinical teams.</p><p>They explain why structure matters more than information overload, how owners and clinical directors can create a strong first-day experience, and why new hires need...
Hiring Part 3: Before You Hire a Physical Therapist, Know These Numbers
<p>Hiring a physical therapist is not simply about finding the right candidate. You also need a compensation structure your employee will value and your clinic can sustain. In Part 3...</p> <p>The post Hiring Part 3: Before You Hire a Physical Therapist, Know These Numbers appeared first on Simplify Motion.</p>
Hiring Part 2: How to Find and Hire Great Physical Therapists for Your Clinic
<p>Finding great physical therapists has become one of the biggest challenges for clinic owners. It is no longer enough to post a job online and hope the right candidate appears....</p> <p>The post Hiring Part 2: How to Find and Hire Great Physical Therapists for Your Clinic appeared first on Simplify Motion.</p>
Hiring Part 1: How to Know When It’s Time to Hire Your Next PT
<p>Hiring your next physical therapist can either unlock growth or create chaos. In Part 1 of this hiring series, we break down one of the biggest questions PT clinic owners...</p> <p>The post Hiring Part 1: How to Know When It’s Time to Hire Your Next PT appeared first on Simplify Motion.</p>
How PTs Can Sell Without Feeling Like a Used Car Salesman
<p>Selling physical therapy should not feel sleazy. But for a lot of PTs, it does. In this episode, we break down why so many physical therapists feel uncomfortable with sales,...</p> <p>The post How PTs Can Sell Without Feeling Like a Used Car Salesman appeared first on Simplify Motion.</p>
AI in Physical Therapy: What’s Useful and What’s Overhyped?
<p>AI is everywhere—but how should physical therapists actually use it? In this episode, Dr. Brian Wolfe and Dr. Owen Campbell discuss the practical applications of AI inside physical therapy businesses....</p> <p>The post AI in Physical Therapy: What’s Useful and What’s Overhyped? appeared first on Simplify Motion.</p>
How to Structure PT Packages Without Undervaluing Your Services
<p>Should cash-based physical therapists offer packages—or charge full price every visit? In this episode, Dr. Brian Wolfe and Dr. Owen Campbell break down one of the most debated topics in...</p> <p>The post How to Structure PT Packages Without Undervaluing Your Services appeared first on Simplify Motion.</p>
Thinking About Taking Insurance? Here’s What PT Owners Need to Know
<p>Many physical therapists start with a cash-based model because it’s simple, flexible, and low risk. But what happens when you want to grow beyond yourself? In this episode, Dr. Brian...</p> <p>The post Thinking About Taking Insurance? Here’s What PT Owners Need to Know appeared first on Simplify Motion.</p>
