The Brands On Brands Podcast
The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at: https://www.brandsonbrands.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S...
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How to Create a Coaching Framework (Rebroadcast) | Ep. 338
<p>Building a Coaching Framework to Transform Your Personal Brand.</p> <p>In this episode of Brands On Brands, host Brandon Birkmeyer delves into the concept of building a robust coaching framework to enhance your personal brand. Brandon outlines his personal branding approach through three key components: message, community, and impact.</p> <p>He stresses the importance of creating your own unique coaching framework, testing and optimizing it, and ensuring it offers repeatable success for your clients. This episode is packed with actionable insights on developing a system that can consistently help others achieve their goals while also solidifying your...
If I Had to Rebuild My Brand from Zero, I'd Do This | Ep. 337
<p >If I had to rebuild my personal brand from zero today, this is exactly what I'd do.</p> <p >In this solo episode, I break down the core principles, decisions, and habits that matter most when starting a personal brand from scratch—without an audience, without momentum, and without overcomplicating it.</p> <p >This isn't about platforms, hacks, or going viral. It's about clarity, consistency, and building credibility the right way from day one.</p> <p>00:00 Starting from Zero: The Ultimate Personal Brand Rebuild</p> <p>00:49 The Foundation: Clarity Over Niche</p> <p>01:31 Building Proof: Helping and Documenting</p> <p>...
How to Own Your Story Online with Kristi Piehl | Ep. 336
<p>Unlocking Digital Leadership: Embracing Your Online Presence with Kristi Piehl.</p> <p>In this episode, featuring Emmy Award-winning journalist and CEO of Media Minefield, Kristi Piehl, we delve into the critical importance of digital leadership in today's world. Kristi discusses how modern leaders need to be as comfortable with online platforms and social media as past leaders were with traditional communication methods.</p> <p>This engaging conversation covers the importance of owning your story, overcoming the fear of posting, and using social media as a force for good. Kristi also shares personal anecdotes and practical examples from her book...
The 3 Minute Daily Habit That Will Change Your Personal Brand Forever | Ep. 335
<p>Transform Your Personal Brand with a 3-Minute Daily Reflection. In this video, we explore a transformative three-minute daily reflection habit that can help you grow your personal brand without needing a complex content strategy or additional time.</p> <p>By taking just three minutes each morning to reflect on your day and capture your thoughts, you can generate authentic content that connects with your audience. This habit involves three steps: reflect, record, and reuse.</p> <p>Utilizing tools like AI for transcription, you can easily turn your reflections into various forms of content. Over time, this consistent practice not...
Think Blink: Build Instant Emotional Connections for Your Brand with Jean-Pierre Lacroix | Ep. 334
<p>The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto.</p> <p>In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections.</p> <p>Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his latest book, 'The Think Blink Manifesto,' which provides a roadmap for brands to foster lasting emotional connections.</p> <p>01:04 Understanding Emotional...
How AI is Changing Personal Branding Forever (And What to Do Now) | Ep. 333
<p>AI is completely rewriting the rules of personal branding — and most people are already falling behind. In this interview, Brandon Birkmeyer breaks down how AI is transforming the way we show up, get discovered, build trust, create content, and scale our influence online.</p> <p>If you're building your brand the same way you did a year ago, this is your wake-up call. You'll learn:</p> <p>🔥 Why AI didn't just automate marketing — it democratized influence</p> <p>🔥 The difference between AI copycats and AI-powered originals</p> <p>🔥 How AI boosts production value and builds instant authority</p> <p>🔥 The rise of the...
How to Create Luxury Moments People Never Forget with Neen James | Ep. 332
<p>Exceptional Experiences: Redefining Luxury with Neen James. In this episode, host Brandon interviews luxury brand expert Neen James about her new book, 'Exceptional Experiences.' Neen shares insights from her 20-year study on luxury, highlighting that true luxury is about moments and inclusivity rather than just money.</p> <p>She discusses the importance of personalization, systemized thoughtfulness, and the five 'luxury levers'—entice, invite, excite, delight, and ignite—that can elevate brand experiences.</p> More about Neen: https://neenjames.com/ Buy Neen's book on Amazon: https://amzn.to/43ENrRv <p>02:17 The Essence of Luxury: Moments Over Money </p> <p>12:49 The F...
Everyone's Doing Personal Branding Wrong (Here's the Real Game) | Ep. 331
<p >Most people think personal branding is about getting followers, likes, and viral videos — but that's not the real game.</p> <p >In this solo episode, Brandon Birkmeyer breaks down why most people approach personal branding completely backward, and what to do instead if you want to build a reputation that gets you noticed, respected, and paid.</p> <p >It's not about attention — it's about perception.<br /> It's not about reach — it's about reputation.<br /> And it's not about fame — it's about trust at scale.</p> <p >You'll learn the three layers of brand power — Visibility, Credibility, and Influence — and how to move...
The Science of Brand Associations with Ulli Appelbaum | Ep. 330
<p >Why do some brands become unforgettable while others disappear? Today, we break down the science behind brand association—the single most overlooked driver of brand choice, preference, and loyalty.</p> <p >Our guest is Ulli Applebaum. Ulli is an award-winning brand strategist and author of The Science of Brand Associations: Win Minds, Win Markets. Ulli explains how the brain stores brand memories, why associations predict sales, and how companies and personal brands can create stronger influence in any category.</p> <p >If you want to build a brand that instantly comes to mind—and comes with positive meaning—this episod...
9 Social Skills That Change How People See You | Ep. 329
<p>Mastering Social Skills: 9 Essential Micro Behaviors for Building Trust and Connection.</p> <p>This episode debunks common misconceptions about social skills, emphasizing that true social skill lies in how people experience you.</p> <p>Learn nine practical social skills that can transform others' perceptions regardless of personality type or professional role. By practicing these behaviors daily, individuals can build a reputation as confident, trustworthy, and thoughtful leaders.</p> <p>00:00 Introduction to Real Social Skills</p> <p>00:58 The Say Hello First Skill</p> <p>01:48 The Ask and Listen Skill</p> <p>02:20 The Follow-Up Skill</p> <p>03:01 The Remember Names and...
