
Every week, we invite 1 expert on employee engagement and deep-dive into unlocking previously unheard of performance levels in teams and leaders. 40 Percent Betterhttps://40pb.com
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In this episode of 40 Percent Better, Bill Lennan sits down with Craig Taylor, CEO and Co-Founder of CyberHoot, to talk about leadership, cybersecurity, communication, and the power of positive reinforcement in workplace training. Craig shares his journey from early leadership experiences and public speaking failures to building a cybersecurity company focused on making security awareness engaging, human, and effective. The conversation dives into leadership lessons, root cause problem solving, social anxiety, Toastmasters, AI tools like ChatGPT and Claude, and why most cybersecurity training fails employees. You’ll also hear how CyberHoot is changing the way organizations approach cybersecurity awareness through ga...

In this episode of 40 Percent Better, Bill Lennan sits down with Gavin McMahon, CEO of fassforward and author of Story Business, for a fascinating conversation about leadership, storytelling, team alignment, and the power of creating shared context. Drawing from his experience working with organizations around the world, Gavin explains why storytelling is one of the most effective tools a leader can use to inspire action, build trust, and help teams make better decisions. The discussion explores how leaders can create motivated, high-performing teams by focusing less on directing every task and more on helping people understand the bigger picture. Topics...

In this episode of 40 Percent Better, Bill Lennan sits down with Jimmy Burroughes, Founder of Aidencoach.io, to explore what real leadership looks like beyond job titles and hierarchy. The conversation dives deep into practical leadership lessons drawn from military cadets, software teams, and modern organizations struggling with complexity, trust, and execution. Jimmy shares his core philosophy of leadership as a mindset, not a position, and introduces powerful ideas like friction removal and compound performance through his Simplify to Amplify approach. Together, Bill and Jimmy unpack why so many teams feel stuck despite working hard, and how clarity, ownership, and...

Welcome to 40 Percent Better with Bill Lennan featuring Joshua Gould, Group CEO @ thebigword In this episode, Bill Lennan and Joshua Gould dive into leadership, AI, business growth, technology transformation, and what it really takes to build resilient teams in a rapidly changing world. Joshua shares his journey of growing thebigword from a $6 million business into a company generating over $100 million in revenue. The conversation explores AI evolution, leadership principles, communication skills, sales mindset, startup challenges, hiring resilient people, and how technology can strengthen human potential instead of replacing it. Topics covered: • AI and leadership in modern business • Building resilient teams • Scalin...

In this episode of 40 Percent Better, Bill Lennan sits down with Charley Wedeen-Zittle, Sr. Value Engineer at Box, for a raw and thoughtful conversation about leadership, power dynamics, and what actually makes people thrive at work. Charley shares how her leadership journey began early in life, shaped by a strong sense of responsibility and a belief that if you care, you step up. From student leadership to navigating complex workplace environments, she reflects on lessons learned the hard way, including balancing efficiency with empathy and learning how to lead with people, not over them. This conversation goes deep into what...

Step inside a real-world tech leadership journey in this episode of 40 Percent Better with Bill Lennan and guest Juan Boyce, Chief Technology Officer, Principal Software Engineer at Boyce Tech. Juan shares how he got started in software engineering at startups, where leadership often shows up before the title does. He talks about automating his early work, earning recognition from leadership, and learning how to influence teams through action rather than authority. The conversation explores the difference between startup environments and large companies, why hands-on problem solving matters, and how early exposure to responsibility can shape stronger engineers and leaders. Juan...

Welcome to the 40% Better podcast with your host, Bill Lennan!<br /><br />In this episode, we sit down with Rob Zuber to explore his candid journey into leadership—from the trial by fire of the startup world to managing complexity in scaling organizations. This conversation is a masterclass in how to build a high-performing culture by putting people first.<br /><br />Rob dives deep into the non-negotiables of modern leadership, emphasizing why psychological safety isn't just a buzzword, but the foundation for true innovation and honest feedback. We discuss the critical role of clarity in leadership, how to cultivate intrinsic mo...

What does it actually take to get real business value from AI? Jimi Li, CTO at ALM Media, has spent the last three years running AI initiatives inside a company that just went through a successful private equity exit — and he's got the framework to prove what works. From his early days in GE's global leadership program to building L'Oreal's e-commerce platform at scale, Jimi's career has always centred on one question: how does the work you're doing connect to business impact? That same lens is exactly how he approaches AI today.<br />In this episode, Jimi breaks down the th...

In this episode of the 40% Better Podcast, Jeremy Hass shares powerful insights from his leadership journey, shaped by his experiences in the military, startups, and Brazilian Jiu Jitsu.<br /><br />Jeremy dives into the importance of resilience, risk-taking, and personal growth, explaining how embracing challenges can lead to long-term success in both life and business. He also discusses how Brazilian Jiu Jitsu transformed his mindset, teaching discipline, adaptability, and emotional resilience.<br />The conversation explores how leaders can build strong teams, communicate effectively, and develop future leaders within their organizations. Jeremy also shares practical advice for navigating failure, pursuing meaningful...

In this episode of the 40% Better Podcast, Tamara Laine shares her unconventional leadership journey from teaching dance at a young age to working in documentaries, journalism, and eventually leading in the tech world.<br /><br />Tamara breaks down how taking risks, embracing failure, and building resilience shaped her career and leadership style. She explains why confidence is built through repetition, how communication is a learned skill, and why breaking big goals into micro tasks is essential for success.<br />The conversation also explores leadership in startups, building effective systems, and how great leaders empower their teams while staying adaptable. Tamara...