Why They Resonate
Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.
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What if my baby is ugly?
<p>It's a metaphor, calm down. But this is the missing link between someone with expertise and ideas, and someone who actually develops, owns, and grows a business around an ownable, bookable idea.</p><p>EPISODE CREDITS:<br><br>This episode sponsored by Wistia.</p><p>Hosted and produced by me, Jay Acunzo.</p><p>Music from Embleton.</p><p>***</p><p>CONNECT WITH ME:</p><p>Subscribe to my newsletter to turn inspiration into action.</p><p>Subscribe to my YouTube channel for regular insights into idea development, signature talk development, and growing a speaking business.</p><p>Follow...
Rework in Real Time: Fixing a data-heavy keynote opener | Amanda Natividad
<p>Amanda Natividad joins the show to rework the opener of her keynote with Jay. It's extremely data-heavy and leads to a lot of "throat-clearing" by Amanda, which she notices rewatching it.</p><p>Making things harder, she was introduced onto the stage in a strange way, presenting her with a tricky decision: acknowledge it or push ahead?</p><p>Amanda is the author of the book, Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web, which she coauthored with Rand Fishkin.</p><p>WATCH THE KEYNOTE PUNCH-UP:<br>https://youtu.be/cBRIKNYnFx4?is=X9...
Live podcast audit: Jeremy Enns and Jay overhaul this show's strategy
<p>This conversation blew my mind, and I found so much clarity talking my friend Jeremy Enns (founder of the Podcast Marketing Academy) as he helped rework my show's strategy so it better serves others and my business at the same time.</p><p><br></p><p>You’ll hear a BIG realization about 30 or so minutes into our chat, plus get an inside look at the strategy, my creative execution, and how the show connects to other content and my revenue-generating offerings.</p><p>EPISODE CREDITS:</p><p>Learn more about Jeremy Enns and the Podcast Marketing Academy</p><p>...
Book announcement! Plus a sneak preview
<p>I'm writing my next book! In this episode, I lay out all the details for why I'm taking a risk, where the book fits in the market, and just how much of a delusional project this might be.</p><p>Then, listen to the empathy statement—a kind of prologue or "starter dough" writing which sets the tone and answers the question, "Why should I care?"</p><p>Be sure to subscribe to my newsletter for book updates, exclusives, and behind-the-scenes, as well as the chance to submit your stories for inclusion!</p><p>EPISODE CREDITS:</p><p>Written an...
BEST OF: Seth Godin dissects his signature story
<p>In this episode, Seth Godin takes us into how he thinks about storytelling and the intersection of strategy and story, and then we hear him dissect one of his go-to stories. </p><p>Plus, Seth and I trade stories in the back half of the episode—business storytelling nerdery on full display.</p><p>Seth is a world-renowned author, speaker, and thought leader who has written more than 20 bestsellers, including Purple Cow, The Practice, and This Is Marketing. At the time of this recording, Seth was focused on promoting This is Strategy.</p><p><br></p><p>Together, Seth and...
BEST OF: The only way to figure out a story is to tell it | Andrew Davis
<p>The man, the myth, and the legend Andrew Davis appeared in the first-ever episode of the show. We're running it back today, so you can hear how a master operates and thinks.</p><p>Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content fo...
How YOU can appear on the show [+ ranting on thought leaders and AI]
<p>Here's how to turn Why They Resonate into Why YOU Resonate. Plus, a rant in two parts about the troubled relationship between thought leaders with big followings and AI. You see, they've all taken unpaid jobs working for other people. They just don't seem to notice yet. </p><p>EPISODE CREDITS:</p><p>Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→</p><p>Music by Embleton (Instagram - Facebook).</p><p>***</p><p><br>ABOUT ME, JAY ACUNZO<br><br>I'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure co...
NEW SHOW NAME! Here's why, plus a tiny concept with big implications
<p>How Stories Happen is now Why They Resonate. Here's why and what to expect next. Plus, learn the single Italian word which says so much about our creative work — and why it's the driving force behind the show's rebrand and revival. </p><p>EPISODE CREDITS:</p><p>Written and produced by me, Jay Acunzo. For more, subscribe to my newsletter→</p><p>Music by Embleton (Instagram - Facebook).</p><p>***</p><p><br>ABOUT ME, JAY ACUNZO<br><br>I'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and...
A look inside my business
<p>I've been through the ringer these past few years and come out the other side with something special. It's time for a transparent look inside my business. </p><p>***</p><p>To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe to my newsletter→</p><p>PS: As mentioned in previous episodes, please expect a name change and cover art change for the show soon. Can't wait for things to come!</p><p>***</p><p><br>ABOUT ME, JAY ACUNZO<br><br>I work with entrepreneurs, execs, and teams on the journey from com...
I can't believe people can do that
<p>I can't believe people can do THAT.<br>I can't believe people can DO that.<br>I can't believe PEOPLE can do that.</p><p>***</p><p>To get regular advice, frameworks, and stories helping you communicate with greater clarity and resonance, subscribe to my newsletter→</p><p>PS: As mentioned in previous episodes, please expect a name change and cover art change for the show soon. Can't wait for things to come!</p><p>***</p><p><br>ABOUT ME, JAY ACUNZO<br><br>I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do...
