The Growth Show with Whitney Bateson
Tired of chasing big goals without the time or systems to reach them? The Growth Show with Whitney Bateson is where dietitians and health practitioners get practical strategies for building businesses that actually scale – so you can help more people without burning out. Each week, Whitney and her guests break down what's working right now, from packaging your 1:1 expertise into scalable offers to building marketing that works while you're offline. Get ready to learn, take action, and finally build the business and freedom you actually want. Hosted on Acast. See acast.com/privacy for more information.
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Ep. 133 - Where AI Belongs in Your Practice (and where it doesn't) with Meredith Eaton and Jennifer Crawford
<p>Everyone is being told to put AI in their practice, and almost nobody is talking about where it helps versus where it makes things worse. So Whitney brought on Meredith Eaton and Jennifer Crawford, co-CEOs of Move Forward Virtual Assistants, who bought the company in 2022 and grew it from fewer than 40 clients to over 100. They have been inside the day-to-day operations of mental health practices since 2018, so this is not speculation. It's what they have watched land in real practices. This conversation is from their perspective in mental health, but it applies just as much to dietitians, functional medicine...
Ep. 132 - What You're Getting Wrong About Selling with Orly Wachter MSc, RD
<p>This one started as a catch-up call that Whitney and Orly both walked away from thinking, we should have recorded that. So they recorded it. It's a loose, honest conversation about selling, the mindset work underneath selling, and what it actually takes to put yourself out there when everything in business feels like it's shifting. Orly shares the 30-day experiment she ran on a whim earlier this year and why it was the easiest thing she's ever sold. Whitney talks about the overthinking spiral that used to eat all her energy before a launch even started, and the two...
Ep. 131 - Are Courses Dead? My Honest Take for Clinicians
<p>Whitney said something on a recent episode that got a lot of you talking: people aren't buying courses the way they did a few years ago. Some of you agreed, some pushed back, so she's giving the whole question a full episode. Her honest answer is that self-paced, low-priced courses still teach and create real change, and building an entire business on them alone has gotten genuinely hard. She walks through what changed since 2020, why your clients now crave support and community over another folder of videos, and how a course can become the foundation of an offer people...
Ep. 130 - How to Find Where Your Best Clients Come From
<p>Free debrief template: whitneybateson.com/debrief</p><br><p>In this episode, Whitney gets into something a lot of us quietly skip: actually looking at who our customers are and where they came from. She's been asking practitioners a simple question lately, and most people can't clearly say how their buyers found them or how long they were around before signing on. So she walks through exactly how to do that retroactive work, from building a simple spreadsheet of your last three to six months of clients to the specific columns worth tracking. She talks through what the data...
Ep. 129 - Germany Residency, Big Business Updates & What's Next
<p>This one is a casual catch-up, and it covers a lot of ground. Whitney shares the full story behind the decision not to pursue German residency, including the tax and business ownership complications that most "just move to Europe" advice never mentions. She explains what happens when you run a US business while living abroad, why physical presence in a country can make you a tax resident, and how wealth taxes and exit taxes changed the math for her and Dylan. From there she shifts into business mode: what her team is building with AI right now, why she...
Ep. 128 - How a Private Practice Website Books Discovery Calls with Britney Lentz, RD
<p>nce. Then we drop into a coaching session on a new family support program she is dreaming up, and Whitney shares how to test the idea before you build it. If you have ever felt paralyzed staring at your marketing to-do list, this one is for you.</p><p><br></p><h5>Takeaways:</h5>Launch with your essentials done (homepage, about, services) and keep a running list of what to add once you are live. A site that sits unpublished is the only one that cannot help anyone. Referrals are a marketing channel, and your website is what closes...
Ep. 127 - REPLAY: Done-For-You Funnel Open House & Coaching Call
<p>Get your funnel up and running: offers.whitneybateson.com/dfy-funnel</p><br><p>In this open house episode, Whitney pulls back the curtain on lead generation funnels and why every health and wellness practice should have at least one. She starts with the real problem so many practitioners run into, which is wearing the strategist, copywriter, designer, and tech hats all at once while still trying to see clients and run a business. From there she walks through exactly what a funnel is, how it nurtures new leads toward booking a call, and the five pieces her team builds...
Funnel Series, Part 6: 10+ Ways to Drive Traffic to Your Funnel (Organic AND Paid)
<p>We made it to the final episode of the funnel series! Over the past five episodes we've covered what a lead gen funnel is, the four parts of a productive one, how to nail your lead magnet and welcome sequence, and how to measure whether it's all working. This episode tackles the missing piece: traffic. Whitney breaks down the difference between organic and paid traffic, then walks through every major way to get the right people in front of your opt-in page, including your own website and channels, content marketing, direct sharing, other people's audiences, and Meta ads starting...
Funnel Series, Part 5: Is Your Funnel Actually Working?
<p>If you've ever looked at your funnel and decided it's "not working," this episode is the gut check. Whitney has had practitioners tell her their funnel is broken, and almost every time she digs in, it turns out one small piece needs a tweak, not the whole thing scrapped. In this episode she walks through the five numbers worth tracking, split into the leading indicators you can actually change this week (new subscribers, open rate, click rate) and the lagging ones that move slowly over months (calls booked, new clients). Then she goes leak by leak through the five...
Funnel Series, Part 4: Don't F Up the Follow-Up (How to Write Your Funnel Welcome Sequence)
<p>You got the freebie up, people are downloading it, and then... crickets. In this episode, Whitney tackles the part of the funnel that quietly loses the most clients: what happens (or doesn't) right after someone opts in. She explains why the moment someone downloads your resource is the warmest they will ever be, and how a simple five-email welcome sequence can compress what used to take six months of someone occasionally bumping into your content down to about two weeks. She walks through all five emails one by one, the delivery email, your story, a value email, a natural...
