The Growth Show with Whitney Bateson
Tired of chasing big goals without the time or systems to reach them? The Growth Show with Whitney Bateson is where dietitians and health practitioners get practical strategies for building businesses that actually scale – so you can help more people without burning out. Each week, Whitney and her guests break down what's working right now, from packaging your 1:1 expertise into scalable offers to building marketing that works while you're offline. Get ready to learn, take action, and finally build the business and freedom you actually want. Hosted on Acast. See acast.com/privacy for more information.
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Ep. 142 - Using Pinterest to Get Your Practice Visible Without Social Media with Nadalie Bardo
<p>Most of what we post online is old news within a day or two, and then it's back to the hamster wheel. So Whitney brought Nadalie Bardo back to the podcast to talk about a platform that runs on a completely different timeline. Nadalie got 1 million views on Pinterest in her first month as a blogger, organically grew her email list to 24K subscribers, and has spent eight years teaching more than 10,000 blogs, brands, and businesses how to use Pinterest. In this conversation she explains why Pinterest is a search engine and not social media, why pins can keep...
Ep. 141 - What I Pay For (and What I Don't): My Software Stack, Two Years Later
<p>This week we're bringing back episode five, one of the most downloaded episodes of the show, originally recorded in April 2024. Whitney walks through the software she uses to save time and make money: her scheduler, CRM, accounting and forecasting tools, Zapier, cart system, project management, Canva, and time tracking. Along the way, she shares how she decides whether a tool is worth paying for, including a simple frequency test and the eliminate, automate, delegate order for any task you're ready to stop doing. Then she comes back with a new intro and outro covering what's changed in two years...
Ep. 140 - How to Run Meta Ads in Health & Nutrition (Without Getting Flagged) with Priscilla Zaehringer
<p>If you've ever been told you can't run Facebook or Instagram ads because you work in health, this episode is going to change how you think about that. Priscilla Zaehringer — who writes the ads, builds the graphics, and submits the campaigns for Whitney's done-for-you funnel clients — takes over the show to explain the one Meta policy that trips up practitioners most: personal attributes. The rule isn't that you can't talk about menopause or GLP-1s or anxiety. It's that a cold ad can't behave like it already knows something private about a stranger. Priscilla walks through two ads running righ...
Ep. 139 - How to Get Clients Without Social Media (Coaching Call Replay)
<p>This one is a replay of Whitney's most recent free Open Coaching Call, and the questions were good enough that it earned its own episode. Nearly everyone who registered said the same thing when asked what they're working on — they want more visibility — so that's where most of the hour goes. Whitney is candid that her own social media does very little for her business, and walks through what she'd do instead: go into audiences other people have already built, reach out to local providers with an actual phone call rather than a brochure, run simple $5/day ads so you...
Ep. 138 - How to Build a Referral Network for Your Private Practice (Prompt + Scripts Included)
<p>If you've been pouring your energy into email, SEO, and social while the phone stays quiet, this episode is the nudge to go work the channel that pays off fastest. Whitney revisits referral networking as a follow-up to her conversation with Alex Raymond in Ep. 111, and gets practical about the part most practitioners stall on: figuring out who to contact and what to actually say. She shares the AI prompt she'd use to assemble a list of 20 local practices in minutes, plus a cold email and a voicemail script that lead with how you support the other provider's patients...
Ep. 137 - How to Find Your Brand Voice as a Clinician
<p>How you write is how people decide who you are. Whitney has watched this play out twice now: first with dietitians, therapists, and doctors whose clinical training left them writing website copy like a textbook, and now with practitioners handing that same copy to AI and getting back something confident, punchy, and completely unlike them. The missing step in both cases is the same one a copywriter would have insisted on before writing a single line - defining the brand voice first. In this episode Whitney lays out a four-part brand voice summary, where to pull the raw material...
Ep. 136 - I Audited 5 Practice Websites for SEO. Here's What I Found
<p>Here's the strange part about most of these websites: they're ranking. They're getting traffic. It's just traffic that was never going to turn into a client — recipes, lists of foods to eat or avoid with a condition, and the general questions people ask while they're still working out what's wrong with them. Whitney has brought on a colleague, Matt, to work with her on SEO (he'll be on the podcast at some point), and over the last few weeks the two of them audited five practice websites and kept running into the same four things. In this episode she wa...
Ep. 135 - How I Use Kit's MCP + Claude to Market More Effectively
<p>Whitney has a confession: for years, her entire Kit routine has been logging in, glancing at her subscriber count, and closing the tab. The data was always there — who opens what, who clicks, where people came from — but getting at it meant exporting reports and crunching numbers, and it never made it to the top of the list. This episode is about what changed. Kit now has an MCP connector, which lets you plug your account into Claude or another AI tool and simply ask questions about your own list. Whitney covers what MCP actually means, how to set the...
Ep. 134 - The Two-Step Framework to Write Sales Emails That Feel Genuine
<p>If you've ever written a genuinely helpful email and then cringed while tacking your offer onto the bottom, this one is for you. Whitney picks up a thread from her conversation with Orly Wachter about why selling feels so uncomfortable in the health and helping professions, and takes it somewhere practical. She walks through a two-step framework for writing emails that sell without the ick: first generating nine content angles directly from one of your services, then matching one of those angles to a simple email format. She also gets into why the bridge into your call to action...
Ep. 133 - Where AI Belongs in Your Practice (and where it doesn't) with Meredith Eaton and Jennifer Crawford
<p>Everyone is being told to put AI in their practice, and almost nobody is talking about where it helps versus where it makes things worse. So Whitney brought on Meredith Eaton and Jennifer Crawford, co-CEOs of Move Forward Virtual Assistants, who bought the company in 2022 and grew it from fewer than 40 clients to over 100. They have been inside the day-to-day operations of mental health practices since 2018, so this is not speculation. It's what they have watched land in real practices. This conversation is from their perspective in mental health, but it applies just as much to dietitians, functional medicine...
