Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting mark...
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1381: This AI Predicts Customer Emotions (And Your Next Move) w/ Jill Axline
<p>In this game-changing episode, we sit down with Jill Axline, Ph.D., the co-founder and CEO of Mavera, to explore the next frontier of artificial intelligence in business. Jill demystifies how her company is moving beyond basic language models to model human cognition and emotion, giving businesses a terrifyingly accurate predictive edge. This isn't just about faster answers; it's about understanding the why behind customer decisions, market shifts, and competitive movements. For any entrepreneur tired of making decisions based on guesswork, this conversation is a masterclass in using AI as a strategic collaborator to validate ideas, challenge assumptions, and...
1380: Nobody ever taught us how to get OUT of the weeds!
<p>We’ve all heard the cliché: “You need to work ON your business, not just IN it.” But what does that actually mean? It’s easy to get trapped in the day-to-day grind of client work, emails, and sales calls, feeling busy but not necessarily productive. This cycle creates a growth ceiling that keeps so many entrepreneurs stuck. In this Solo Sunday episode, Brian demystifies this classic advice and gives you a tangible, actionable framework to shift from being a busy operator to a strategic visionary. He breaks down the critical difference between tactics and strategy using a brilliant chess ana...
1379: Strong IT + Stronger Cybersecurity = The Link You Can't Afford to Ignore w/ Martin Hiriart
<p>Think your small business is too insignificant to be a target for cyberattacks? Think again. In this eye-opening episode, cybersecurity expert and co-founder of Attainable Security, Martin Hiriart, reveals why small and medium-sized businesses are now the primary targets for hackers. Martin breaks down the critical, often-overlooked connection between everyday IT practices and a rock-solid cybersecurity posture. This episode is a must-listen for any entrepreneur who wants to move fast without leaving their business vulnerable. You'll learn how to implement proactive security measures that protect your company, your customers, and your reputation without slowing down your growth.</p><p><...
1378: If You Can't Explain It Simply, You're Losing Sales and Influence w/ Mandy Geyer
<p>Are you an expert in your field but struggle to communicate your true value to clients, investors, or your team? In this episode, former health insurance executive turned consultant Mandy Geyer breaks down the art and science of influential communication. She reveals why even the most brilliant experts fail to get buy-in and provides a clear roadmap to translate complex data and ideas into compelling stories that drive action. For any wantrepreneur or entrepreneur who feels their message gets lost in translation, this episode is a masterclass in building confidence, connecting with your audience on their terms, and simplifying...
1377: Is Your Brand Invisible to AI? Here's How to Fix It Now w/ Apurva Luty
<p>Traditional Google searches are declining by 25% as consumers turn to AI like ChatGPT and Gemini to find products, get advice, and make buying decisions. This is the next major platform shift, and if your brand is invisible to AI, it will soon be invisible to your customers. In this episode, Apurva Luty, a marketing expert from Microsoft, Meta, and Discord, reveals how this AI wave is a massive opportunity for challenger brands to get ahead. Apurva breaks down exactly how to "teach" AI models about your business, ensuring they become your biggest advocates and drive a new wave of...
1376: The Nomad CPA/CFO’s Secret to Scaling Multiple Businesses w/ Alex Ostrov
<p>Ever dream of building a portfolio of successful businesses while traveling the world? In this episode, Alex Ostrov of Nomad CPA reveals how he did just that. Alex pulls back the curtain on the financial strategies used by elite entrepreneurs to scale multiple companies simultaneously through a holding company structure. He breaks down why your financial numbers are more than just a tax-time headache—they're a roadmap to unlocking hidden growth, making smarter decisions, and achieving your ultimate goals. This episode is a must-listen for any entrepreneur who feels overwhelmed by their financials or wants to build a business th...
1375: The Best URL in Business? How This Founder Built a Nationwide Event Machine w/ Charlie Klarskov
<p>In this episode, we sit down with Charlie Klarskov, the founder of WorkshopsForRetirement.com, who shares his incredible journey from a pig farm in Denmark to building a 29-person remote company that operates in 45 states. Charlie pulls back the curtain on how he scaled a business centered around in-person events by mastering digital marketing, automation, and a "Lego-building" mindset. This episode is a masterclass for any entrepreneur who wants to understand the power of systems, the truth about marketing (spoiler: it's all experimentation), and how to leverage technology like AI not to replace people, but to reduce stress and...
1374: Business school lied. These 6 strategies are the truth to RAPID growth...
<p>Have you been taught that business is a zero-sum game? That you need to crush your competition, steal market share, and constantly differentiate yourself to survive? In this Solo Sunday episode, Brian dismantles one of the biggest lies we’ve all been told: that competition is the key to success. Inspired by a simple but powerful quote, “Competition happens at the bottom, the people at the top are collaborating,” Brian shares why an abundance mindset is the true secret to scaling your business and impact. He dives into his own early entrepreneurial journey, revealing how partnering with his so-called “competit...
1373: This HR Software Will Change How You Run Your Small Business w/ Jeffrey McNeal
<p>Tired of thinking HR is just expensive bureaucracy for big corporations? This episode will completely change your mind. We sit down with Jeffrey McNeal, founder of Adapt HR, who has cracked the code on making human resources simple, affordable, and practical for lean startups and small businesses. Jeffrey shares his journey from government service to the HR tech world, revealing why most HR tools are overbuilt for entrepreneurs and how he built a solution to bridge the gap. This episode is a masterclass in building a foundational system that supports your business growth, ensuring you’re prepared for success be...
1372: The One-Inch Rule: How to Revolutionize Your Industry Without Scaring Away Customers w/ Sara Reece
<p>Tired of hearing the same generic advice about AI? In this episode, Sara Reece, co-founder and CEO of Workmind, cuts through the noise to reveal what truly matters in the world of business automation. She breaks down the difference between overhyped AI trends and powerful “operational agents” that solve real-world problems. This episode is a masterclass for any entrepreneur looking to innovate responsibly. Sara explains how to introduce game-changing technology without disrupting your existing operations, how to get honest feedback from your ideal customers, and why your non-linear career path might just be your greatest competitive advantage.</p><p><b>💡...
