Membership-Driven Business
Membership-Driven Business is a podcast that explores what it really takes to grow an industry-leading membership. The truth is that running a membership is a massive commitment and a big responsibility — and most people struggle to set up and sell their membership in a way that is sustainable, enjoyable and profitable. Your host, Natalie Taylor, is a messaging and sales strategist to membership-driven business owners. Since 2017 she has worked behind the scenes of some of the biggest memberships and paid communities around the world: helping them grow their sales, improve retention and engagement, and more. Learn more about Natalie and th...
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50: How to Promote Your Membership When You Can't Do Everything on Your List
<p>⭐ Your Roadmap to 100+ Members: LIVE CLASS ON OCTOBER 14 @ 2:30pm PST ⭐ </p><p>https://themissingink.co/100</p><p>4 steps to swap slow membership sales for steady growth and get new members on-demand - without a traditional launch</p><p>So you can hit 100 members and keep growing to 200, 300 & beyond →</p><p>Save your seat at the free class: https://themissingink.co/100</p><p>🎉 Fifty episodes in, I'm taking you behind the scenes of something I've never done before: launching my own group offer, with me in the driver's seat.</p><p>After a decade of writing launch campaigns for other people's...
49: How Stephanie Doubled Her Monthly Membership Sales (& Grew to 1500+ Members)
<p>What does it actually look like to double your membership enrollment without a traditional launch — and when you already have 1,000+ members? This episode is the answer.</p><p>Stephanie Stollar built the Reading Science Academy into one of the most trusted resources for educators learning about the science of reading. </p><p>By the time she came to work with me, she had over 1,000 members, a marketing team, three books under her belt, and a speaking calendar that was anything but empty.</p><p>And yet: she couldn't tell me how she was selling her membership, where her income ca...
48: Membership vs Group vs Mastermind (And How Selling Them is Different)
<p>A membership is a category, not a complete description of your offer.</p><p>Memberships can range from a $19 monthly content offer to a multi-thousand-dollar annual commitment with high-touch support. They may all technically sit under the same umbrella, but the buying decision behind each one can be completely different.</p><p>In this episode, I’m breaking down why your sales strategy needs to be built around the specific membership you have, not a generic formula for how memberships are “supposed” to sell.</p><p>We’ll cover:</p>Why asking “How do I sell my membership?” can lead you in...
47: Are Memberships The "Hardest" Offer to Sell?
<p>Are memberships really the hardest offer to sell... or do they just expose the skills you haven’t had to build yet?</p><p>There’s no shortage of strong opinions about memberships online.</p><p>Some people will tell you they’re the easiest path to recurring revenue. Others will tell you they’re exhausting, impossible to grow and not worth the effort.</p><p>The truth, as usual, is a little more nuanced...</p><h3>Links and Resources:</h3>🎯 The Membership Growth Gameplan: Work with me to grow your membership: themissingink.co/the-gameplanContact Natalie: themissingink.co/connectSee how else yo...
46: How Tim Added a Membership to His Established Business (and Grew to 600+ Members in Year One)
<p>What if the membership that grows your revenue could also make your business feel lighter?</p><p>When Tim and his co-founder Lea launched Mission AI, more than 400 members joined straight away.</p><p>But after that first successful launch, his question wasn’t simply, “How do we do this again?” It was how to make sure this membership could still feel exciting, valuable, and sustainable five years from now.</p><p>In this episode, Tim joins me to unpack what happened behind the scenes as Mission AI grew to nearly 700 members, with monthly churn below 2%. We talk about the mi...
45: The Membership Decisions You’ve Been Avoiding
<p>Does your membership feel heavier than it should... even when you’re not actively promoting it?</p><p>Memberships are always on. Even when you’re not launching, questions about when to sell, what strategy to use, which goal to pursue, and how your membership fits alongside your other offers can linger in the background and slow you down.</p><p>That is the weight of unmade decisions.</p><p>In the final episode of the 4-part Return to Form series, I’m exploring what needs to happen after the creative spark returns. Because fresh ideas and renewed excitement can on...
44: The Membership Commodity Trap (and How to Escape it)
<p>What if answering “Why should I choose you?” has less to do with finding the perfect words... and more to do with making the answer self-evident?</p><p>When someone is already inside your membership, you know how to support them. The harder part is reaching the people who are still deciding whether to follow you, trust you, or take that first step into your world.</p><p>In this third episode of the Return to Form series, I’m exploring how to make choosing you feel like a natural next step — without constantly explaining, proving, or convincing people that you...
43: A New Way to Think About Selling Your Membership
<p>What would change about how you promote your membership if you knew you'd be selling it for the next 70 years?</p><p>That's exactly what brands like Gucci have done... finding fresh, exciting ways to sell the same iconic products for decades. And in this second installment of the Return to Form series, I'm borrowing from their playbook to help you get your creative spark back for marketing an established membership.</p><p>If you've been going through the motions with your promotions, focusing on getting everything "right" instead of infusing your marketing with what makes you magnetic, this...
42: The Membership Rut is Real - And You Can Grow Through It Anyway
<p>You can be in a rut with your membership marketing and still grow it anyway.</p><p>If you've been feeling uninspired about how you talk about and sell your membership, like you've said it all before and you're not sure what fresh thing there is to say, you’re going to love the new series I’m kicking off on the podcast (and newsletter) called Return to Form. </p><p>This is Volume #1!</p><p>📌 Join the Membership-Driven newsletter (it’s free) for exclusive instalments of the Return to Form series: https://themissingink.co/newsletter</p><p>We’re talking...
41: 1000 Members... Now What? (How to Grow an Already Successful Membership)
<p>Growing a membership past 1,000 members requires a radically different playbook than the one that got you there... and most of the advice online simply isn't built for your level of success.</p><p>If you've built a membership with a thousand members or more, you've probably noticed that the conversations happening publicly are aimed at beginners chasing their first 50 members.</p><p>Meanwhile, you're navigating questions nobody seems to be answering: which opportunities deserve your attention, why growth is slowing despite doing everything "right," and how to break through the plateau you keep bumping against.</p><p>In this...
