James Dooley Podcast
James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success. The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a...
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GEO Case Study: How Decision Engine Optimisation Won Uniplay a £23k Playground Project
<p>This video explains which digital marketing strategies playground installation companies should focus on in 2026 to improve AI visibility, win higher value projects and strengthen bottom-of-funnel decision making. James Dooley and Kasra start with KPI tracking because measuring the enquiries and orders that actually convert, rather than just clicks and impressions, reveals the monetary value of AI-driven decisions for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.</p><p>The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search...
Decision Engine Optimization Case Study: How Soft Surfaces Won a £572,000 Sports Pitch Contract Through AEO
<p>This video explains which digital marketing strategies sports surfacing companies should focus on in 2026 to improve AI visibility, reputation management and bottom-of-the-funnel conversion at the point of decision. James Dooley and Kasra Dash start with KPI tracking because measuring citations, reviews and actual sales shows whether AEO work is genuinely influencing enquiries rather than just vanity metrics. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.</p><p>The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports...
Decision Engine Optimisation: Why DEO Beats Discovery in AEO, GEO and AI SEO
<p>This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI-driven conversion, win rates on quotes and bottom line profitability. James Dooley and Kasra Dash start with KPI tracking because measuring win rates and return on investment, rather than just impressions and clicks, reveals whether AI is actually recommending you at the point of decision. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.</p><p>The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across...
Advanced AEO Strategies: Building LLM Visibility and Winning at the Decision Engine
<p>This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve LLM visibility, entity definition and conversion at the point of decision. James Dooley and Malte Landwehr, Jabez Reuben and Kasra Dash start with KPI tracking because measuring prompt visibility and share of voice is the only reliable way to know whether your consensus and reputation efforts are actually moving the needle. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.</p><p>The discussion also explores organic SEO, organic social media and paid...
712% AI Citation Increase for UK Law Firms: The AEO Case Study with Kasra Dash
<p>This video explains which digital marketing strategies law firms should focus on in 2026 to improve AI citation visibility, brand sentiment and enquiry volumes. James Dooley and Kasra Dash start with KPI tracking because AI search has no second page, so a firm is either cited in the final answer or invisible, and tracking month on month progress across ChatGPT, Gemini, Claude and Copilot is essential. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.</p> <p>The discussion also explores organic SEO, organic social media and paid social ads...
AEO for Finance Companies: How We Achieved a 712% AI Visibility Increase for a UK Finance Brand (James Dooley and Kasra Dash)
<p>This video explains which digital marketing strategies finance companies should focus on in 2026 to improve AI visibility, conversion rates and citations in AI search results. James Dooley and Kasra Dash start with KPI tracking because measuring AI visibility, referral traffic and the value of resulting leads shows whether a finance brand is actually being recommended when prospects compare providers. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.</p><p>The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and...
723% AI Visibility Increase for Construction Companies: An Official AEO Case Study with Kasra Dash
<p>This video explains which digital marketing strategies construction companies should focus on in 2026 to improve AI visibility, search rankings and buyer trust. James Dooley and Kasra Dash start with KPI tracking because mapping visibility across ChatGPT, Gemini, Claude, Perplexity and AI Overviews shows which query fan-outs and pages are actually driving enquiries. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.</p><p>The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is...
Best AI Visibility Tracking Tools for Digital Marketing Agencies: Should You Track AI Citations? (ft Nathan Gotch)
<p>This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve AI search visibility, citation tracking and share of voice across LLM platforms. James Dooley and Nathan Gotch start with KPI tracking because you cannot manage what you do not measure, and consistent AI visibility data reveals which competitors appear and where you need to climb the list. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.</p><p>The discussion also explores organic SEO, organic social media and paid social ads because consistent...
Agentic AI Website Builders for Agencies: Replit, Lovable, Claude Code and Codex Compared (James Dooley Interviews Nathan Gotch)
<p>This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve site build speed, crawlability and long term scalability. James Dooley and Nathan Gotch start with KPI tracking because monitoring performance, crawl rates and indexation shows whether an agentic build is genuinely outperforming a traditional CMS. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.</p><p>The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed...
Search Everywhere Optimisation: Best Strategies to Be Omnichannel with Nathan Gotch
<p>This video explains which digital marketing strategies e-commerce businesses should focus on in 2026 to improve search visibility, brand trust and conversion rates across multiple platforms. James Dooley and Nathan Gotch start with KPI tracking because a consolidated Search Performance Index score shows exactly where an e-commerce brand is winning or lacking across Google, Bing, Brave, DuckDuckGo, AI platforms and video. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.</p><p>The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search...
