Below The Fold - Marketing & Advertising Show
#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape. Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition. Discover actionable insights, deep dives into marketing case studies, an...
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Video Strategy That Converts in 2025 with Reim El Houni
<h3>🎙️ Topics We Cover:</h3><p>• Why great content isn’t about perfection it’s about clarity and consistency<br />• How creators can build confidence and improve their on-camera presence<br />• What brands must understand about video in 2025<br />• Why “done is better than perfect” is the creator’s biggest advantage<br />• The content formats that actually convert in today’s attention economy<br />• The future of creator-led production in the region</p><p>If you’re a creator, marketer, or brand leader trying to master video, this episode is a masterclass from one of Dubai’s top media minds.</p> <p><p> </p><p>Watch the Full E...
Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2)
<p>💡 In this episode:<br />• The future of publishing and storytelling in the Middle East<br />• How AI and podcasting are transforming modern media<br />• What brands get wrong about cultural storytelling<br />• The importance of authenticity in a digital-first world</p> <p><p> </p><p>Watch the Full Episode and Follow us on Social Media! ↓<br> </p><p>📲 Instagram: https://www.instagram.com/belowthefoldpodcast/</p><p>🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast</p><p>🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en</p><p>🔗Linktree: https://buff.ly/3VF3s4Q</p><p> </p></p><br/> <p>Hosted by Simplecast, an AdsWizz compa...
Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 1)
<p>In this episode:<br />• How Richard built Lovin Dubai into a regional media powerhouse<br />• The shift from print to social-first journalism<br />• The changing economics of content and ad revenue<br />• How media brands are building loyalty beyond the algorithm</p><p>🎧 Listen now to learn how media, brand storytelling, and community-driven content are reshaping the future of publishing.</p> <p><p> </p><p>Watch the Full Episode and Follow us on Social Media! ↓<br> </p><p>📲 Instagram: https://www.instagram.com/belowthefoldpodcast/</p><p>🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast</p><p>🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en</p>...
How Podcasting 100x’d in the Middle East | Lama Osman on the Rise of Audio in MENA
<p>In this episode, you’ll learn:<br />• Why podcasting is booming across the Middle East<br />• How conversational commerce and audio content intersect<br />• What brands can learn from the human side of storytelling<br />• How AI and automation are shaping the future of audio engagement<br />• Why authenticity and trust matter more than ever in brand voice</p><p>Whether you’re a marketer, brand leader, or creator—this conversation breaks down why audio is the next big frontier for engagement in MENA.</p><p>🎧 Listen now to discover how brands are turning conversations into communities.</p> <p><p> </p><p>Watch the...
The Founder’s Journey Behind Koita Milk with Mustafa Koita
<p>In this episode, you’ll learn:<br /><br />• How Koita Milk grew without outside funding<br />• Why persistence beats perfect plans in the startup journey<br />• The grassroots marketing tactics that won over customers<br />• Lessons in scaling FMCG brands across borders<br />• Why authenticity matters more than ever in consumer trust<br /> </p><p>If you’re an entrepreneur, brand builder, or just curious about what it really takes to grow against the odds—this episode is for you.</p> <p><p> </p><p>Watch the Full Episode and Follow us on Social Media! ↓<br> </p><p>📲 Instagram: https://www.instagram.co...
Business Messaging: Automation, AI and Conversational Commerce with Deepesh Trivedi
<h3>Topics Covered:</h3>The rise of business messaging and why it’s changing customer behaviorWhatsApp vs. WeChat vs. Messenger — the battle for consumer attentionHow conversational AI is transforming customer care, sales, and marketingAI agents vs. chatbots — what businesses need to know in 2025Why marketers must rethink attribution, automation, and personalization<p>If you want to understand the future of customer engagement and how messaging + AI are redefining marketing, this episode is for you.</p><p>🎧 Listen now on Spotify, Apple Podcasts, and all major audio platforms.</p> <p><p> </p><p>Watch the Full Episode and Follow us on Social Med...
The Strategies Behind Successful Creator Marketing with Tatum Greig
<p>🎯 Topics covered:<br />• Turning creators into authentic brand partners<br />• Data’s role in building high-performing influencer campaigns<br />• Balancing local culture with global brand objectives<br />• The KPIs that matter beyond likes and views<br />• How to sustain brand equity in the creator economy</p><p>💡 Whether you’re a marketer, brand leader, or creator, this episode is a practical guide to making influencer marketing work harder for your brand.<br /> </p> <p><p> </p><p>Watch the Full Episode and Follow us on Social Media! ↓<br> </p><p>📲 Instagram: https://www.instagram.com/belowthefoldpodcast/</p><p>🎬 YouTube: https://www.youtube.com/@BelowT...
Brand building in MENA with Mohammad Aljuhani
<p>Topics covered:<br />• What great brands do differently in Saudi and beyond<br />• Why building a brand takes more than performance marketing<br />• The role of trust, storytelling, and consistency in long-term growth<br />• How founders can embed brand thinking from Day 1<br />• Balancing ambition with authenticity in a fast-changing region<br />• What local context means for brand identity in KSA</p><p>💡 Whether you're launching a new venture or scaling a business in MENA, this episode offers a no-fluff guide to building a brand that actually means something.</p> <p><p> </p><p>Watch the Full Episode and Follow us on Soc...
5 Loyalty Strategies That Actually Work with Paula Thomas (Part 2)
<p>🎯 Topics covered:<br /><br />• Why great loyalty programs start small and scale smart<br />• How to leverage tech without complicating the customer experience<br />• The role of data and personalization in building emotional loyalty<br />• Why experimentation is essential: gamification, paid tiers, experiences<br />• The underestimated power of listening to your members<br />• What makes customers feel seen, valued, and loyal<br /> </p><p>💡 This is your tactical and emotional playbook for loyalty that lasts.<br /><br /><br />Watch the Full Episode and Follow us on Social Media! ↓</p><p>📲 Instagram: https://www.instagram.com/belowthefoldpodcast/</p><p>🎬 YouTube: https://www.youtube.com/@Be...
Zero-Budget Marketing That Actually Works with Rony Hage | Below The Fold
<p>🎯 Topics covered:</p> What zero-based marketing really means Why most startups burn cash before finding product-market fit How to identify your ICP before spending on ads The power of cold outreach (LinkedIn + email) done right $0 landing page validation strategies that save months of guessing When to test, when to scale, and when to pause<p> </p><p>💡 Whether you're a first-time founder or a growth marketer, this episode is packed with real talk, tactical playbooks, and startup wisdom from someone who's been in the trenches.</p> <p><p> </p><p>Watch the Full Episode and Follow us on Social Media! ↓<br> <...
