The Content Universe
🧑🏼‍🚀 The Content Universe: Your Daily Guide to Mastering Content CreationWelcome to The Content Universe, the podcast that’s your daily companion on the journey to mastering content creation!Hosted by Mikkel Svold, a seasoned expert in content production, this podcast delivers almost daily check-ins packed with tips, tricks, and insights you can use to elevate your content game.Whether you're crafting content for knowledge-driven companies in engineering, science, technology, or advisory sectors, or just looking to enhance your own creative projects, we've got you covered.Each episode dives into practical advice on podcasting, longform and short form writing, graphic design, efficient wor...
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48: Medical Company: "We cannot promote the products we make" – How ALK runs marketing anyway
<p><b>How do you communicate when the rules are fixed and not up for discussion?</b></p><p></p><p>In this episode, Mikkel Svold is joined by Maiken Riise Andersen, Head of Corporate Communication and Branding at ALK, to talk about what content creation actually looks like inside a highly regulated industry. Where compliance is not a guideline, but legislation.</p><p></p><p>They discuss how ALK works with clear frameworks, structured approval flows, and mandatory training to make sure employees can communicate with confidence rather than hesitation. Not by tightening control, but by making the rules...
47: What to copy from our content strategy in 2026
<h2>About This Episode</h2><p>Most companies on LinkedIn are doing the same thing: posting whatever comes to mind. A workshop photo here, a quick thought there, a team dinner shot on a Friday afternoon. It feels like staying active. It looks like content. But if you step back and look at the whole feed, there's usually no thread. No pattern. Nothing that tells a potential client what you actually stand for or what you're trying to achieve.</p><p>In this solo episode of the Content Universe, Mikkel Svold makes the case for content categories, a simple but...
46: Building Thought Leadership at Ramboll with Susanne Wellington Hansen
In this episode, Mikkel Svold engages with Senior Communication & Marketing Manager at Ramboll Energy, Susanne Wellington Hansen, to explore the evolving landscape of thought leadership in knowledge-driven companies.<br /><br />They discuss the shift from traditional technical focus to a broader societal relevance, the importance of activating thought leadership through various channels, and the challenges of measuring its impact. Susanne emphasizes the need for visionary leadership and the role of personal branding in establishing credibility. The conversation also touches on the integration of AI in content creation and the future of thought leadership in an increasingly complex world.<br /><br /><...
45: Thought Leadership is NOT about you
I’m sorry.<br /> But thought leadership is not about you .<br /> It never was.<br /><br /> It’s a mistake that many companies do when they try to promote a thought leadership strategy in their marketing .<br /><br /> And even that sentence doesn’t really make sense. Because thought leadership is not marketing thought leadership is branding.<br /><br /> So stop trying to sell your products .<br /> Stop trying to push your services. <br /> And start delivering industry specific value. <br /><br /> In today’s episode you’ll get my approach to tackling thought leadership.
44: The 4 Basics of Your Podcast Success
how long should my podcast episodes be?<br /> How often should I release a new episode? <br /> Should I have guests or not?<br /> And really, why do I need a podcast at all? <br /><br /> These questions are the foundation of every podcast and they are questions that you should be able to answer before starting the first recording.<br /><br /> In this episode, I give my view on these four questions so jump in and get your answers so you can get started tomorrow.
43: Is AI in Content Production already Dead?
all across different kinds of media, different kinds of channels, different business areas and industries we see the same trend.<br /><br /> A trend pointing out that we are already as a consumer, as a client, and as a human being, tied out from reading and watching AI generated content. <br /><br /> Maybe it’s just me? Maybe you feel it too?<br /><br /> But yet another shift in how we produce content is around the corner - let’s hope we can rehumanize stories and content.
42: Budget Cuts for 2025? Here's Your Must-wins
we’re at the doorstep of 2025 and that means budgets. It also Means that many marketing departments have to cut down.<br /><br /> But how do you handle budget cuts in your marketing?<br /><br /> And how do you prioritise the remaining resources you have?<br /><br /> They have four bullets I wanna go through with you to maximise your value for money on a tight marketing budget.<br /><br /> This is what we talk about today in this episode of a The Content Universe<br /><br /> See you inside.
41: 3 things I've Stopped Doing on LinkedIn and Why
LinkedIn's a peculiar place. <br />So many untold rules and conventions. <br />So much focus on standing out by breaking the rules.<br /><br />It's contradictory. <br /><br />And this is why I've assembled three things, I used to do<br />– because it was best practice – <br />but have now stopped.<br /><br />Tell me, which rule is your favorite LinkedIn-rule to hate?<br /><br />
40: Automate Your Content Workflow with These 4 Methods
sometimes it feels like you spend all day copying and pasting from one program to another. <br /><br /> Pushing out content on your social media platforms involves tedious and dull tasks that you need to do. <br /><br /> But no more. <br /><br /> Automation has become easier than ever. <br /> And with only a few clicks. <br /> A few one of set ups. <br /><br /> You’ll be good to go with a fully automated distribution system that removes the trivial copying and pasting of your content .<br /><br /> That’s what we talk about in this episode. <br /><br /> See...
39: Setting Up my Home Studio: Here's How
The convenience of recording from home is significant. <br /><br /> But how do you decorate your room to avoid clutter yet still keep a professional look?<br /><br /> Today I’ve been working in my own home studio trying to make it look nice on camera from three different angles. <br /><br /> And that’s what we talk about in this episode. <br /><br /> See you inside.
