Mind Your Wedding Business Podcast
The Mind Your Wedding Business Podcast provides actionable strategies and resources for business-minded wedding professionals who love love — but also care about their bottom line. Host and owner of the WeddingIQ blog, Kevin Dennis, welcomes industry experts to each episode to share their best advice, biggest mistakes, and proven strategies for business growth and client satisfaction. Kevin brings his own share of industry knowledge to the table. He is the founder of lighting and A/V company, Fantasy Sound Event Services, as well as a national speaker and regular contributor to B2B publications across the event industry. He has ser...
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#65: Turning Consultations into Bookings: Practical Tips to Increase Conversions with Steven Burchard
<p>In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Steven Burchard of Magical Memories Entertainment to break down one of the biggest challenges wedding professionals face: turning consultations into confirmed bookings.</p><p>From first inquiry to final follow-up, Steven shares practical insight on why consultations should feel like conversations — not sales pitches — and how truly understanding a couple’s vision is the foundation of higher conversion rates. He explains why listening more than speaking is a competitive advantage, how to build trust through education, and where many wedding pros unintentionally lose bookings by overselling or mis...
#64: How Culture, Family Dynamics, and Communication Styles Shape Buying Decisions with Anshika Arora
<p>In this episode of Mind Your Wedding Business, Kevin Dennis sits down with multicultural & Gen-Z wedding expert Anshika Arora with Eternity CRM to unpack how culture, family dynamics, and communication styles are quietly shaping modern buying decisions. From fusion weddings to multi-generational decision-making, Anshika explains why today’s couples aren’t booking the same way they did even three years ago and what wedding professionals must understand to stay relevant.</p><p>They explore how family hierarchy, funding dynamics, and cultural expectations influence vendor selection, and why Gen Z couples prioritize transparency, accessibility, and values-driven communication long before they ever...
#63: Book More Weddings Without The Overwhelm with Heidi Thompson
<p>In this episode of Mind Your Wedding Business, Kevin Dennis sits down with marketing strategist Heidi Thompson to talk about what’s really happening in the wedding industry right now and how to book more weddings without feeling completely overwhelmed.</p><p>Heidi shares insights on generational shifts, the rise of Gen Z couples, and why today’s buyers expect clarity, transparency, and trust long before they ever reach out. She breaks down the difference between visibility, messaging, and positioning — and why standing out is more important than simply being seen.</p><p>Together, they explore why referrals are still...
#62: Business Trip! Venue Relationships That Get You Referred with Shannon Tarrant
<p>In this episode of Mind Your Wedding Business, we’re launching a brand-new podcast takeover segment called Business Trip! — where industry experts step into the host seat to interview Kevin Dennis and take a deeper dive into real-world wedding business insights.</p><p>For the first Business Trip, Shannon Tarrant, co-founder of Wedding Venue Map, takes over as guest host to tackle one of the biggest “hot topics” in the wedding industry: getting on venue preferred vendor lists and staying on them.</p><p>Shannon and Kevin break down why vendors chase these lists so hard, what preferred lists actually...
#61: Insight Out: Uncovering the Hidden Truths of Consumer Behavior with Loni Peterson
<p>In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Loni Peterson of LP Creative Events to unpack why understanding consumer behavior is essential for wedding professionals navigating a rapidly changing market.</p><p>Drawing from both her real-world experience and her role as a professor at CU Boulder, Loni shares how emotional connection, authenticity, and values-driven branding influence how couples choose their vendors. She explains the industry’s shift from influencer marketing to impact marketing, where couples—especially younger generations—prioritize meaningful experiences and alignment over aesthetics alone.</p><p>They also discuss short planning runway...
#60: First Beats Best: How Wedding Pros Actually Get Booked with Jordan Roepke
<p>Why is being first more powerful than being the best in today’s wedding market?</p><p>In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Jordan Roepke, award-winning wedding photographer and videographer based in Nashville, Tennessee, to explore why speed, connection, and responsiveness often matter more than perfection.</p><p>Jordan breaks down what actually drives bookings in a crowded industry—explaining why couples rarely compare every option, how being first to respond builds instant trust, and why waiting to be “better” can quietly cost you inquiries. From paid advertising and text messaging to pricing...
#59: Staying Visible in 2026: Digital Trends Every Event Pro Should Know with Krista Chapman
<p>What does it really mean to “stay visible” in 2026? When search, social, and AI are changing by the month?</p><p>In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Krista Chapman, Founder and Lead Strategist of Path & Compass, to unpack the digital shifts event pros can’t afford to ignore. Krista explains how couples are searching differently (voice, image, social, and AI search), why trust is harder to earn in an era of decision fatigue, and how being clear about what makes you different helps the right clients find you faster.</p><p>They also d...
#58: Visibility as a Business Strategy (Not Just Marketing) with Renée Dalo
<p>What if visibility wasn’t about being louder, but about being clearer?</p><p>In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Renée Dalo for a candid conversation about visibility as a strategic and sustainable tool for growth in the wedding industry. They explore how showing up with intention builds trust, attracts aligned clients, and shortens the sales cycle long before an inquiry ever hits your inbox.</p><p>Renée shares her perspective on creating content rooted in authenticity, navigating nuanced or uncomfortable topics with confidence, and using creativity and collaboration to stan...
#57: Wedding Business Lessons from 2025 with Rian Dennis
<p>In this special year-end episode of Mind Your Wedding Business, Kevin is joined by a very special guest—his daughter, Rian, who steps into the host seat to interview him about the year that was. Together, they look back on 2025, revisiting standout episodes, memorable guests, and the biggest lessons that shaped the podcast over the past year.</p><p>Through Rian’s thoughtful and playful questions, Kevin reflects on what he learned from conversations around leadership, technology, contracts, boundaries, networking, and celebrating wins in an industry that rarely slows down. They also talk about why continuous learning matters, how podc...
#56: Creative Balance for Wedding Pros: Celebrate More, Compare Less with Tabitha Roberts
<p>What would your work look like if you stopped measuring it against everyone else’s?</p><p>In this episode of Mind Your Wedding Business, Kevin sits down with seasoned wedding planner Tabitha Roberts of Roberts & Co. Events for an honest conversation about comparison, burnout, and protecting your creativity in an industry that never stops moving. After 16 years in the DC market, Tabitha has seen how quickly social media can turn inspiration into insecurity—and how essential it is to find balance before burnout sets in.</p><p>Together, they explore how comparison shows up at every stage of a cr...
