Your Marketing Big Sister
NOT your celebrity marketing podcast. This show features the career stories of relatable marketing professionals who work for both prestigious organisations and start-ups/SMEs or are freelancers/agency owners. Tune in and you might just come across your former or future CMO. About the Host: Ana Rogerson is a marketing professional turned entrepreneur with 13 years of marketing experience in the B2B technology space. With an international background, Ana has completed her undergraduate and postgraduate studies in three different countries, and has worked for both UK and US SMEs. She is a career coach for marketing professionals from the UK...
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Preparing for Life After Uni - Portfolios, Job Hunting and a Healthy Dose of Audacity
<p >What a pleasure and joy it was for me to record this episode with two other alumni of the University of Lancashire - my Alma Mater. My guests have finished their Business studies last July (2025) and were both successful in securing full-time positions soon after graduation - one as a Graduate Student Achievement Officer and the other as a Operations Graduate. I sat down with them to unpack what helped them be successful job candidates in a tough job market and I thank them once again for their generosity in sharing their experiences and advice with us all. </p><...
Storytelling Extraordinaire - Meena McDonald - Shares Her Tips for Good Marketing and Career Growth
<p >Visit Meena McDonald’s website to learn more.</p>
How to Avoid Creating an Unsuccessful Marketing Plan
<p >For career coaching services, please visit my website: Marketing Career Advice - 1 to 1 Sessions </p>
The Power of Building Credibility in Marketing ft. Margaux Grasso (Marine Biologist Turned Marketer)
<p >Download Margaux’s guide: Why marketing isn’t valued and how to change that for more actional advice for marketing professionals.</p>
Better Together: Career Growth and Community with Girls in Marketing Founder - Olivia Mae Hanlon
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When Finance Meets Marketing
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![[ROMANIAN] ROMÂNCE DE SUCCES: GEORGIANA GHICIUC, ANTREPRENOARE ȘI DESIGNER MAD SHOES](/_next/image?url=https%3A%2F%2Fimages.squarespace-cdn.com%2Fcontent%2Fv1%2F650ee37b87f14b5b50e60198%2F1757684329668-DF9BJPY8LOW2X6M13ECL%2FGeorgiana%2BGhiciuc.png%3Fformat%3D1500w&w=256&q=75)
[ROMANIAN] ROMÂNCE DE SUCCES: GEORGIANA GHICIUC, ANTREPRENOARE ȘI DESIGNER MAD SHOES
<p >Iarăși mă doare maxilarul pentru că am zâmbit prea mult! Dar nu se poate altfel când invitata mea este Georgiana Ghiciuc - designer și fondator al brandului de pantofi 💗 MAD Shoes (). Pe lângă acest rol, Georgiana este și vorbitoare a 3 limbi străine, fostă profesoară universitară cu un doctorat în Științe Politice, o specialistă în employer branding și gazda a podcastului The Madgician. Un parcurs profesional și academic impresionant despre care am discutat intr-un episod anterior. De data aceasta insă am povestit despre viața în diaspora, despre integrarea într-o altă țară și cultură, uneori navigând un nou domeniu pr...
The Journey of a Bestselling Author - Phil Treagus-Evans, Human-First Marketing
<p >In this podcast episode (which I loved recording), Phil Treagus-Evans discusses his journey as a bestselling author and the principles behind his book, 'Human First Marketing - The Art of Being Seen, Trusted and Remembered.' </p><p >He emphasises the importance of treating customers as real people, the challenges he faced while writing the book, and some sound business and marketing principles we should all take to heart.</p><p >I've highlighted so many paragraphs of Phil's book (it's that good a read). One paragraph that encapsulates the author’s vision and advice for marketers is this: </p><p...
Freelancing Stories ft. Lucy Smith | Your Marketing Big Sister Podcast
<p >This conversation explores the freelancing journey of a marketing professional turned entrepreneur - Lucy Smith. </p><p >The discussion offers a realistic perspective on freelancing - with its pluses and minuses- as experienced by Lucy as a freelancer, and myself as a business owner.</p><p >Lucy’s entrepreneurial journey started in the most spectacular manner and the timing was perfect:</p><p >a viral post kick-started her business and got her the first three clients.</p><p >the Q4 frenzy meant that founders were trying to supercharge their marketing efforts and results before the year-end and needed extra he...
Career Advice from a Senior Director of Talent and Development - Nick Halder
<p >My conversation with Nick Halder was packed-full of useful advice for both employers and employees, marketing professionals as well as individuals outside of this field, job seekers, students and frankly people at all stages of their career.</p><p >One of the most intriguing (and potentially controversial) topics we’ve addressed is how much meaning we should (or shouldn’t) assign to our work (min. 15:43). We also spoke about AI’s impact on work and human potential (min. 12:44) and discussed & debated the usefulness of 5-year career plans.</p><p >It was also an opportunity for me to be acquainted with t...
