The Doula Darcy Podcast
The Doula Darcy is a Business Coach for Doulas who LOVEs helping doulas master the art of marketing so that they can grow their businesses and help more families. On the podcast, Darcy combines her decade of experience in advertising with 14 years as a doula to empower other doulas with the marketing strategies and mindset shifts they need to attract more clients and create successful, fulfilling doula careers. Whether you're just starting out as a doula or looking to take your doula business to the next level, you're in the right place!
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Do Doulas Need Liability Insurance? Alternative Balance Answers Your Questions
<p > Do doulas really need liability insurance? What does it actually cover? And do you need professional liability insurance, general liability insurance…or both?</p> <p > These are questions that come up ALL THE TIME in doula groups and instead of relying on what someone heard from another doula who heard it from someone else, I decided to go directly to the source.</p> <p > In this episode of The Doula Darcy Podcast, I'm talking with Miriam Ball and Karissa Norton from Alternative Balance to get answers to some of the biggest questions doulas have about liability insurance.</p> <p > An...
You Can't Get Oxytocin From ChatGPT
<p>Why real-life connection might be one of the most underrated ways to build a sustainable doula business.</p> <p >What if one of the best things you could do for your doula business had nothing to do with marketing, strategy, social media or even AI?</p> <p>I recorded this quickie episode in real time as I was getting ready for one of my favorite weeks of the entire year: the Maine Doula Business Retreat.</p> <p>And while thinking about why I love bringing a small group of doulas together in a big house on the coast of...
She Left Her "Real Job" to Become a Full-Time Doula: Rachel's Story
<p > What does it actually take to go from doing doula work "on the side" to making it your full-time career?</p> <p > In this episode of The Doula Darcy Podcast, I'm talking with My Doula Village member Rachel Bailey about exactly that.</p> <p > When Rachel joined My Doula Village in June 2025, she was a college professor teaching Public Health while also trying to build her doula business on the side. She loved doula work and knew she wanted to do more of it, but walking away from a steady paycheck, health insurance, and a career she'd spent nearly 20...
Is Your Subconscious Sabotaging Your Doula Business?
<p > As doulas, we already know that words matter.</p> <p > We help clients change the way they think and talk about birth. We use affirmations. We pay attention to the language being used in the birth room. We know that one seemingly innocent comment from a provider can completely change how someone experiences their labor.</p> <p > But have you ever stopped to think about the language (via self-talk) and the deeply held beliefs you're bringing into your business?</p> <p > In this episode, I'm joined by my friend Megan Blacksmith, NLP practitioner, business owner, and host of the...
Only Have 3 Hours to Market Your Doula Business? Do This
<p > Only Have 3 Hours to Market Your Doula Business? Do This If you only had three hours a week to market your doula business, what should you do with them?</p> <p > </p> <p > Should you batch 50 Instagram Reels? Post three times a day? Try to educate every pregnant person in your community about why they need a doula?</p> <p > My answer is easy: work on your SEO.</p> <p > In this episode, I'm explaining why search engine optimization, and now AI search optimization, is the number-one marketing strategy I recommend for doulas who are short on time and...
6 Ways to Build a Sustainable Doula Business
<p > If working harder were the secret to making more money, the busiest doulas would also be the wealthiest.</p> <p > But that's not what we're seeing.</p> <p > Too many talented doulas are working 6 nights/week, attending birth after birth, squeezing in more clients, putting their own needs last and still struggling to make the numbers work.</p> <p > And eventually, something has to give.</p> <p > In this episode of The Doula Darcy Podcast, I'm challenging the idea that earning more has to mean working more.</p> <p >
Exactly What I Say to Get Doula Clients to Hire Me Without Feeling Sales-y
<p > Exactly What I Say to Get Doula Clients to Hire Me Without Feeling Sales-y</p> <p > You don't need to become "better at sales" to book more doula clients.</p> <p > In fact, the harder you try to sell yourself during a doula interview, the more awkward it can feel for you and the potential client.</p> <p > In this episode of The Doula Darcy Podcast, I'm sharing 6 simple phrases I use during doula interviews to help potential clients feel comfortable, confident, and ready to hire me, without ever feeling pushy or salesy.</p> <p > These are phrases I've...
The Pricing Mistake that's Driving Doulas Out of Business
<p > If You're Charging $600 for a Birth, We Need to Talk</p> <p > In this episode, I dive into one of the biggest mistakes I see doulas making: setting rates without considering the real costs of running a business. From liability insurance and continuing education to website costs, self-care, and recovery after births, your pricing needs to cover far more than the hours you're physically attending a birth.</p> <p > If you've ever felt guilty charging your full fee for a short birth, struggled to invest in your business, or wondered whether it's time to raise your rates, this episode...
Doulas, We Need to Talk About Self-Mothering with Dr. Gertrude Lyons
<p > As doulas, we spend our days nurturing, supporting, and caring for everyone else.</p> <p > But how can we also teach mothers how to care for themselves?</p> <p > In this week's episode, I'm joined by Dr. Gertrude Lyons, author of Rewrite the Mother Code: From Sacrifice to Stardust, for a conversation that completely reframes what it means to support women through motherhood.</p> <p > We dive into the concept of self-mothering, the practice of offering yourself the same compassion, grace, encouragement, and care that you so freely give to everyone else. And then modeling that for our doula...
If You Hate Social Media, Listen To This First (For Doulas)
<p > Do you hate social media?</p> <p > You're definitely not alone.</p> <p > In fact, it's one of the biggest complaints I hear from doulas.</p> <p > In this episode, I'm sharing a mindset shift that has completely changed the way I look at social media and it's changing the way my students think about it too.</p> <p > Instead of seeing social media as another annoying marketing task, what if you saw it as one of the most powerful ways to improve birth and postpartum care globally?</p> <p > In this episode we'll talk about:</p> <p > How...
