The Rent Roll with Jay Parsons
All things rental housing -- headlines, commentaries and interviews on apartments, SFR, BTR, operations, investments, development, policy and more.
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EP#68 Carl Whitaker | Q1 '26 Multifamily Update & Outlook
<p>What's the latest on the U.S. apartment market? Rental housing economist Jay Parsons shares fresh data and commentary on multifamily fundamentals across the country — and notes it's no longer as clean-cut as coastal versus Sun Belt. Jay breaks down the key performance indicators from supply and demand to occupancy and rent, hunting for green shoots and giving perspective on when we could see concessions burn off and rent growth rebound. RealPage Chief Economist Carl Whitaker joins the podcast to share his take on the 2026 outlook, particularly around demand drivers given increased uncertainty in the economy. Reduced supply is a...
EP#67 Joshua Coven | Top 10 Myths About Institutional Investors In Housing
<p>Institutional investors in single-family rentals are suddenly front-page news thanks to President Trump's proposed ban on institutions buying houses. But what does the data and academic research tell us about institutions' impact on home prices, home sales, homeownership, rents and on neighborhoods? And how do those impacts vary in the parts of the country with heavier concentrations of institutional investors? Rental housing economist Jay Parsons breaks down the 10 most common myths we're hearing about institutional investors in single-family housing, and responds to each one with data from academic papers, renter surveys and leading data sources. And to help further...
EP#66 Josh Hartmann | Q1'26 SFR/BTR Update & Outlook
<p>What's the latest in the single-family rental and build-to-rent market? The sectors are drawing a lot of attention right now, driven by widening discount to rent versus buy. But that isn't translating into improved leasing velocity or rent growth for SFR operators. Why not? Rental housing economist Jay Parsons explains, and outlines what might play out this year. Additionally, Jay shares his take on President Trump's announcement that he will pursue a ban on institutional investors buying single-family homes. Later in the program, Jay welcomes in one of the nation's early pioneers in BTR development — Josh Hartmann, the CEO of...
EP#65 John Burns | 15 Predictions for Apartments & SFR 2026
<p>It's predictions time! Rental housing economist Jay Parsons shares 15 predictions for apartments and single-family rentals in 2026 — including his take that apartment absorption could drop off even if job market rallies, and Jay explains why that's not necessarily a bad signal for the sector. Jay also shares his takes on the impact of immigration policy, the outlook for apartment and SFR rents, and what role distress might play in the capital markets. In addition, the main event of this episode is our guest, the one and only John Burns — the founder and CEO of John Burns Research & Consulting. John shares his...
EP#64 Mike Wolfson | What I Got Wrong (And Right!) In 2025
<p>Rental housing economist Jay Parsons rolls back the tape on his 10 predictions for the apartment and single-family rental market in 2025. What played out as expected, and where did he miss? It turns out there was a common theme among the two big "misses." In the second half of the program, Jay welcomes in Newmark's managing director and head of multifamily capital markets research, Mike Wolfson. Mike shares his own thoughts on how 2025 played out versus expectations, then Jay and Mike discuss the capital markets environment going into 2026. What's driving the return of debt capital back into apartments, and what...
EP#63 Andrew Kadish | Green Shoots In Multifamily? Maybe.
<p>Are we seeing green shoots in the supply-drenched multifamily market? Rental housing economist Jay Parsons breaks down why the answer is "yes," while cautioning that a "green shoot" is just that — early signs of improved momentum, but not yet a rebound. He also notes that there's a long way to go, and the path to recovery could be choppy and uneven. Jay also reveals the one Sun Belt market seeing more green shoots than others right now, and what that could mean for other markets going forward. Later in the program, Jay welcomes in the CEO of CAPREIT, Andrew Ka...
EP#62 Toni Eubanks | How Greystar Sees Property Management
<p>Greystar's incoming head of U.S. property management, Toni Eubanks, joins The Rent Roll with Jay Parsons to share her journey from leasing units on site to leading the nation's largest apartment manager with nearly 1 million units. Toni shares her take on how the property management business has evolved over the last few decades, and where it's headed from here. Toni also reveals some of her priorities and goals at Greystar as she steps into the expanded role on January 1. Additionally, Jay shares his take on the latest headlines impacting rental housing — including a CNBC headline declaring that vacancy ha...
EP#61 Tyler Christiansen | A.I. And Rental Housing
<p>How is AI impacting the rental housing business? Rental housing economist Jay Parsons cuts through the noise and the hype to look at the current state of AI in the multifamily and BTR industries, as well as the impact of AI on demand drivers like employment. Additionally, Jay welcomes Tyler Christiansen, the CEO of one of the nation's leading prop tech firms using AI, Funnel. Jay and Tyler discuss what's real and what's not, how to measure the impact of AI on NOI, and what the next advancements in AI could look like for property owners and managers. Additionally...
EP#60 Anne Olson | Overlooked Tertiary Markets
<p>Rental housing economist Jay Parsons highlights smaller markets outpunching their weight class in fundamentals and in capital flow. It's easy to dismiss tertiary markets as volatile and less liquid, but that's not true across the board. Some markets are more attractive than others. To help inform the discussion, Jay welcomes in the CEO of Centerspace, Anne Olson, who runs the one public REIT that maintains a heavy presence in tertiary markets — while also expanding into larger MSAs. What are the pros and cons of investing in smaller markets? And why do investors (especially Wall Street) tend to undervalue even th...
EP#59 Dave Feldman | 5 Takeaways From Q3 '25 SFR REIT Calls + A Conversation With Progress Residential's CEO
<p>Rental housing economist Jay Parsons shares his top 5 takeaways from the single-family rental REITs' earnings calls — highlights from AMH and Invitation Homes. Jay shares the SFR REITs' take on the current state of the market, and whether they are seeing any signs of a slowdown in leasing. Another big topic: REIT stock prices versus net asset values, and what that widening gap means for the REITs. Jay also discusses the latest data combatting a major myth: The REITs aren't buying much off the MLS; in fact, they're selling a lot more than they're buying, while they continue to invest in...
