Swim Against The Tide
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands...
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Ep067 – Goran Vasiljevic, Co-Founder, truefuels | Fuelling the growth of a true nutrition brand | SATT
<p>In this podcast episode, Goran Vailjevic, co-founder of truefuels, shares his journey from aspiring professional tennis player to successful entrepreneur in the sports nutrition industry.</p><p>He discusses the challenges faced during his athletic career, the transition to investment banking, and the eventual partnership with Olympic triathlete Alistair Brownlee to create a brand focused on clean, functional nutrition products.</p><p>Goran emphasises the importance of decision-making, execution, and luck in both sports and business, and outlines the strategies truefuels employs to grow its brand in a competitive market.</p><p>The SATT Team :) </p><p>#podcast #business #s...
Ep066 – Anthony Moss, Founder, Hunter Moss | Driving passion: The story of Hunter Moss | SATT
<p>In this engaging conversation, Anthony Moss shares his journey from a childhood passion for cars to founding Hunter Moss, a luxury driving tour company.</p><p>He discusses the evolution of the business, the unique experiences offered to guests, and the importance of creating stress-free travel.</p><p>Anthony also touches on sustainability in luxury travel, the future of electric cars, and the significance of documenting experiences through marketing.</p><p>He emphasizes the value of passion in entrepreneurship and offers insights into the dynamics of running a business with his partner, Julie as well sharing some sage advice...
Ep065 – Emma Thornton, CEO, Thermocheck | Emma Thornton on living brave | SATT
<p>Listening to Emma’s story on this week’s episode of will leave you feeling a combination of amazed, humbled and definitely inspired as she shares her working career and personal health battles.</p><p>Emma is a tour de force in the brand and marketing world, working for brands like Nike, Chanel and Microsoft to name but a few. She shares how she navigated these businesses being at the forefront of communication initiatives with her ambassador and influencer work with Nike and Chanel. More importantly her children actually thought she was cool when she brought home some Beyonce trai...
Ep064 - Steve Phillips, Founder, Zappi - Building the Consumer Insight Revolution | SATT
<p>In this week’s episode of the podcast, Steve Phillips shares his journey from market research agencies to founding Zappi, a company that automates and speeds up the market research processes for brands and agencies alike.</p><p>He discusses the challenges of entrepreneurship, the importance of AI in consumer insights, and the evolution of leadership within a growing tech company.</p><p>Steve emphasizes the need for human relationships in business and offers advice for new entrepreneurs navigating the modern landscape of work and technology.</p><p>The SATT Team :) </p><p>#podcast #business #swimagainstthetide #growth #entrepreneurship</p>
Ep063 – Daniel Temm, CEO, Puresport | For the long run – building the Puresport brand | SATT
<p><br>In this episode, Dan Temm, CEO of Puresport, shares his journey from a sports-obsessed youth in New Zealand to leading a successful sports nutrition brand in the UK.</p><p>He discusses the evolution of Puresport from its origins in CBD to a broader focus on sports nutrition, emphasizing the importance of community, hard work, and commitment.</p><p>Dan highlights the significance of building a brand with purpose and the lessons learned from his experiences in professional rugby that inform his leadership style today.</p><p>He also addresses the challenges and opportunities of navigating investment and...
Ep062 – Lina & Daniel, Founders, Pop Specs | Pop Specs: Making glasses Affordable, Fun & Fast | SATT
<p>In this podcast episode, Steve Henry interviews Lina Tejoprayitno and Daniel Barnes, the co-founders of Pop Specs, a revolutionary eyewear business that aims to make buying glasses affordable, fun, and fast.</p><p>They share their unique backgrounds, the inception of their business idea, and how they have navigated the challenges of scaling their company.</p><p>The conversation delves into their experiences on Dragon's Den, their self-funding journey, and their plans for global expansion through franchising.</p><p>Lina and Daniel emphasize the importance of customer experience, innovation, and maintaining a strong partnership as they grow their business...
Ep061 – Jason Stevens, CEO, Wayfairer Travel | From supply chains to landing a dream career | SATT
<p>In this enlightening chat with Jay Stevens, he shares his unique journey from a supply chain background with some of the biggest global operators to becoming the CEO of Wayfarer Travel.</p><p>He discusses the rapid growth of the company, especially during and after COVID, taking over from the original founders, and the importance of maintaining a strong company culture while navigating the challenges of leadership and a global business.</p><p>Jay emphasizes the significance of personal experiences in travel, the role of technology in enhancing customer service by giving his team more time with their clients...
Ep060 – Mark Scott, Co-Founder, Bella & Duke | Raw Ambition: How to disrupt a category | SATT
<p>In this enthralling and inspiring conversation, Mark Scott, the co-founder of Bella & Duke, shares his remarkable journey from struggling in school to becoming a serial successful entrepreneur, and recently co-founding the market disrupting pet food brand.</p><p>He discusses the importance of resilience, the lessons learned from door-to-door sales, and the significance of community and connection in both personal and professional life.</p><p>Mark emphasises the need for a healthy approach to pet nutrition and the impact of technology on modern entrepreneurship.</p><p>After a recent diagnosis of dyslexia, he also tells us about his latest...
Ep059 – Mark Hackwell, MD, 7th Heaven | From Psychology to Skincare - Follow your opportunities | SATT
<p>In this engaging podcast episode, Mark Hackwell, Managing Director of 7th Heaven, shares his journey from psychology graduate to a successful leader in the skincare industry.</p><p>He discusses the importance of sales experience, the transition to management, and the strategies behind 7th Heaven's growth as a leading liquid mask brand.</p><p>Mark emphasizes the significance of quick decision-making, understanding consumer engagement, and adapting to market trends, particularly through collaborations and influencer marketing.</p><p>He also hints at exciting future product expansions, showcasing the brand's commitment to innovation and sustainability.</p><p>The SATT Team :) </p><p...
Ep058 – Chris Rennoldson, Co-Founder, Pasta Evangelists | From Finance to Fresh Pasta: Following your passion | SATT
<p><br></p><p><br>In this mouth-watering conversation we meet Chris Rennoldson who shares his journey from a career in finance to becoming the co-founder of Pasta Evangelists, a thriving pasta business. </p><p><br>He discusses the importance of following your passion, the opportunities presented during the COVID-19 pandemic, and the strategic decisions that led to the brand's growth. </p><p><br>Chris emphasises the significance of customer feedback in menu development and the commitment to always sourcing authentic ingredients to make the product the best it can be.</p><p><br>The conversation highlights the entrepreneurial spirit an...
