Marketing: Global Edition
A romp through the marketing issues of the day from all around the world in a spirited conversation between advertising and branding gurus Jasmine Montgomery and Piers Guilar Advice for small and big businesses alike, and a bit of a giggle for anyone interested in marketing.
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Turning CEO's into brands on LinkedIn
<p>"People buy people" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you are an influencer. So how should CEOs build their brands on the channel was built for tycoons of all sizes: LinkedIn? In this episode Jasmine and Piers take a peek at the accounts of inspiring leaders and attempt to steal their secrets.</p>
From Sneakers to AI?
<p>Did a sustainable sneaker brand really pivot into AI chips overnight? The truth is more complex and far more interesting. What looks like a bold branding move is actually a financial restructuring that drove a ~700% stock surge on AI momentum alone. Watch as we break down what really happened and why it is not the story the media says it is.</p>
From Space to Social: How Brands Turn Audiences into Creators
<p>This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone’s “Shot On iPhone” campaign. In this episode Jasmine talks about ad campaigns that are based on user generated content or UGC. Campaigns like Apple’s “Shot on iPhone”. Jasmine talks about other examples and what makes for a successful user-generated campaign. </p>
The K-Wave. A Billion Dollar Industry.
<p>This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all things Korean is called, is a multi-billion dollar commercial and cultural phenomenon including music, film, TV shows and even beauty and fashion. But it did not come about by accident. It was a strategic plan emanating from something called the Jurassic Park moment. Tune in to hear Jasmine and Piers talk through the tidal wave, how it came about and what other countries could learn from it. </p>
Is the Branding of The Premier League and Other Football Tournaments Confusing?
<p>Are you clear on the different brands of football competition? There's the Championship and the Champions League but they are completely different things. The Premier League is different from The League Cup but is the same as the Premiership and, weirdly the EPL. And League One is actually the third level of the football pyramid. Confused? We are. In this episode Jasmine and Piers are joined by friend, colleague and football super fan David Goulden to discuss the confusing world of football cup brands.</p>
Should Diageo Go All In On Guinness?
<p>"Should Diageo sell everything else and change its name to Guinness plc?" This headlines in the Irish Times sparked the debate in this week's podcast. Jasmine and Piers discuss the question and look at the reasons for Guinness's growing popularity around the world.</p>
Flying Cars: Are You Ready?
<p>In this episode Jasmine and Piers talk about flying cars. They explore the brands that are landing today and imagine the advertising that we are going to see tomorrow when these icons of futurism finally become a daily reality for the mass consumer ownership. </p>
The British Museum AI Model Scandal
<p>This week Jasmine and Hannah cover a social media scandal at the British Museum. Hannah explains the dos and don’ts of how to handle backlash on social and introduces us to AI model Elly Lin. </p>
Super Bowl 2026: The Ads
<p>Move over Bad Bunny. In this episode Piers and Jasmine take to the microphone to bring you the best trends from the Super Bowl ads. We reveal all... the two contradictory themes this year, the best and worst ads and Piers's Jurassic Park inspired tattoo!</p>
Global Food Trends at Gulfood 2026
<p>Hungry? Join Jasmine as she discovers the world’s largest food expo in Dubai and explores global food trends, global power ambitions, and the possibility of lunch at Gulfood 2026</p>
