Getting to "Hell Yes!".
Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you. Each show will share 1 key...
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Getting to Hell Yes! Live with Daniel Stillman
<p>00:00:01 - Context & Post-Conference Exhaustion</p>Conference Burnout: Attendees at industry events often leave mentally drained by automated emails, social media requests, and shallow interactions.Outbound Sales Flaws: Modern sales outreach frequently feels out of touch, failing to spark genuine connection.Human Connection: As AI-generated content makes cheap communication infinite, high-quality human conversation becomes the ultimate differentiator.<p>00:03:10 - Defining Bad Conversations & Stylistic Differences</p>Subjectivity: Conversation quality depends on personal preference—some thrive on spontaneous meanders, while others require structured dialogue.Surface Exchanges: A conversation fails when speakers act like "ships in the night," talking past each other without ma...
Getting to Hell Yes! Live with Heather Hack!
<p>From property management to PropTech. From breaking sales records to building high-performing teams.</p><p></p><p>Heather Hack has spent more than 20 years helping people, teams, and organizations achieve results that others thought weren't possible. Along the way, she's built a reputation as one of the multifamily industry's most respected sales leaders, known for transforming underperforming regions into top-performing teams through coaching, accountability, and relentless execution.</p><p></p><p>But that's not the story. The story is how Heather repeatedly turned struggling markets into success stories, developed future leaders, and proved that sustainable growth starts with investing...
Getting to Hell Yes! Live with Brent Williams
<p>🎙️ 18 years. The largest online network in the apartment industry. And he built it before social media was even a thing.</p><p></p><p>Meet Brent Williams, Chief Insider at Multifamily Insiders, the go-to community for apartment professionals across the country. We're talking blogs, discussions, marketing, maintenance, retention, investment, development, and jobs all under one roof, built from the ground up by one guy who saw the future of multifamily networking before anyone else did.</p><p></p><p>If you're in the apartment industry and you haven't heard of Multifamily Insiders, you've been living under a rock. 🪨</p><p></p><p...
Getting to Hell Yes! Live with Teddy Abdelmalek from HH Red Stone!
<p>From residential life and higher education to leading business development for one of the fastest-growing student housing and multifamily management companies in the country.</p><p></p><p>Teddy Abdelmalek (SVP of Business Development at HH Red Stone) has spent more than 20 years at the intersection of student housing, property management, operations, and real estate growth. Today, he's helping owners, universities, and investors unlock value through strategic partnerships and operational excellence.</p><p></p><p>In our conversation, we're exploring:</p><p>→ What separates great student housing operators from average ones</p><p>→ How to turn around underperforming assets and...
Getting to Hell Yes! Live with Addi Gaur from Igloo!
<p>From software engineering and quality assurance... to leading strategic partnerships for some of the biggest names in smart home technology.</p><p></p><p>Aadhar "Addi" Gaur (Director of Strategic Partnerships & Corporate Development at Igloo) has built his career at the intersection of technology, product innovation, and business growth. Today, he's helping shape the future of connected living through partnerships that unlock new opportunities across smart homes, multifamily housing, hospitality, and property technology.</p><p></p><p>From Arlo and NETGEAR to Yale, August Home, ASSA ABLOY, Fortune Brands, and now Igloo, he's had a front-row seat to the...
Getting to Hell Yes! Live with Jen from Holdit!
<p>Getting to Hell Yes! Live with Jen from Holdit! Episode coming soon.</p>
Getting to Hell Yes! Live with Lacy Hendricks from ClearLead!
<p>Meet Lacy Hendricks, a property management broker, SEO powerhouse, and digital strategist who has spent over a decade proving that the best-run property management companies are also the best-found ones. Holding both the MPM® and RMP® designations, a Squarespace Certified SEO Expert, and a Semrush Ambassador, Lacy sits at a rare crossroads: she knows property management from the inside out and she knows exactly how to make sure the right buyers find you online.</p><p></p><p>As COO of ClearLead Digital and Director of Marketing & Broker Associate at Hendricks Property Management, Lacy has built a career around on...
Getting to Hell Yes! Live with Matt Speer from PropertyManagement.com!
<p>Meet Matt Speer, a builder, investor, and tech entrepreneur who didn't just enter the property management industry, he decided to fix it. After founding a residential property management company, completing 75+ rental rehab projects, and driving over $3M in equity through his investment portfolio, Matt saw a gap no one was solving: how do you actually know if a property manager is any good?</p><p></p><p>If you're an investor frustrated by the guesswork of finding the right property manager or a PM company ready to stand out then Matt's story is your roadmap to "Hell Yes!"</p><...
Getting to Hell Yes! Live with James Reaney from Lerner!
<p>Most founders build something great. Few know how to exit it right.</p><p></p><p>What happens when you've spent years building a business and suddenly the right offer lands on your table? Do you know your options? Do you know your number? Do you even know what you actually want?</p><p></p><p>James Reaney has been in that room more times than most. As VP of Origination & Business Development at Lerner Associates, he works directly with PropTech founders navigating the biggest decisions of their entrepreneurial lives, full exits, growth partnerships, or simply figuring out what's...
Getting to Hell Yes! Live with Lindsay Liu from Super!
<p>Pre-med -> digital product leader working with clients at Google/Amazon -> side hobby real estate investing -> AI voice for property management</p><p></p><p>Lindsay Liu (Co-Founder & CEO of Super) doesn't follow anyone's playbook.</p><p></p><p>15+ years in digital product and technology. 10 years as a hands-on real estate investor and three-time board member. Built marketing teams that grew companies 3X. Launched historic IPO listings with Twilio and Asana.</p><p></p><p>Now? Building the AI receptionist that answers every property management call on the first ring, 24/7.</p><p></p><p>Super's agent resolves 34...
