Getting to "Hell Yes!".
Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you. Each show will share 1 key...
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Getting to Hell Yes! Live with John McCahan
<p>🔥 Getting to Hell Yes! with John McCahan: Transforming CX, Reducing Chaos & Scaling with Discipline</p><p>What does it take to transform a legacy organization, unify cross-functional teams, reduce contact rates by more than 70%, and build a culture where customer experience, revenue, and operational excellence actually work together?</p><p>That's exactly what we unpack in this powerful episode of Getting to Hell Yes! with John McCahan — former EVP of Customer Experience at FTD, U.S. veteran, transformation leader, and the guy companies call when everything is on fire and they need someone who can actually fix it.</p><p>Get...
Getting to Hell Yes! Live with Reshma Block
<p>🔥 Getting to Hell Yes! with Reshma Block — Scaling SFR Through Technology, Trust & Outcomes</p><p>What does it really take to scale a single-family rental platform from 27,000 to 100,000+ homes while navigating an IPO, rebuilding enterprise architecture, and delivering $1.5B+ in balance sheet uplift?</p><p>In this episode of Getting to Hell Yes!, we sit down with Reshma Block, former CTO of Tricon Residential, to unpack how technology leaders earn internal buy-in, drive real business outcomes, and move beyond “tech for tech’s sake.”</p><p>Reshma shares how design thinking, open APIs, vendor partnerships, and disciplined innovation helped Tricon scal...
Getting to Hell Yes! Live with Dave Dexter from Rev Scale Partners!
<p>What actually gets a buyer to say “Hell Yes” in today’s market?</p><p>In this episode of Getting to Hell Yes!, we sit down with Dave Dexter, Founder & Managing Partner at RevScale Partners, to unpack what modern buyers expect, why most sales motions fall flat, and how real growth happens when sellers stop pitching and start helping.</p><p>Dave brings decades of experience building and scaling revenue teams across SaaS, PropTech, and multifamily. His perspective is clear: buyers don’t need more pressure - they need clarity, confidence, and a trusted guide through change.</p><p>Key Take...
Getting to Hell Yes! with Tim Wallace from zInspector
<p>🎙️ Getting to Hell Yes! with Tim Wallace - “From Inspections to Innovation: How zInspector is Transforming Field Operations”</p><p>What does it take to bring efficiency, trust, and technology together in property management?</p><p>In this episode of Getting to Hell Yes!, we sit down with Tim Wallace from zInspector to explore how modern inspection and maintenance software is reshaping operations for property managers, owners, and residents alike.</p><p>From the chaos of sticky notes and phone photo rolls to AI-powered documentation, Tim breaks down how zInspector helps operators cut inspection times in half, centralize communication, and prote...
Getting to Hell Yes! Live with Jason Hull from DoorGrow!
<p>🎙️ Getting to Hell Yes! Live with Jason Hull. “The Freedom Formula: Building a Business You Actually Love”</p><p>What if the goal isn’t just growth but freedom?</p><p>In this episode, Jason Hull, Founder and CEO of DoorGrow, joins us to unpack how property management entrepreneurs can scale smarter, avoid burnout, and build businesses that truly serve their lives not the other way around.</p><p>Jason shares the lessons behind building DoorGrow, the coaching company transforming how long-term residential property managers think about growth, systems, and leadership. From impossible goals to the “Golden Bridge Formula,” this conversati...
Getting to Hell Yes! Live with DD Lee from Pure
<p>🎙 Getting to Hell Yes! with DD Lee | Owning the Message in Property Management</p><p>In this episode of Getting to Hell Yes!, I talk with DD Lee, President of NARPM and leader at Pure Property Management, about how property managers can reclaim the narrative and the respect that they deserve.</p><p>DD puts it simply:</p><p>“The biggest problem we’re solving is the perception that landlords and tenants are on opposite sides. We’re actually in the middle and we can bring both together.”</p><p>We unpack what that means in real terms:</p><p>*How educ...
Getting to Hell Yes! Live with Brittney White
<p>🎙 Getting to Hell Yes! with Brittney White | Why Build-to-Rent Needs Its Own Playbook</p><p>In this episode of Getting to Hell Yes!, I sit down with Brittney White, Director of BTR Sales and Institutional Relationships at Roofstock | Mind, to unpack one of the biggest misunderstandings in property management:</p><p>“A huge misconception in the industry is thinking you can just plug and play a multifamily model into BTR.”</p><p>Brittney shares how her team is reshaping Build-to-Rent (BTR) operations by blending the precision of multifamily with the flexibility of single-family and doing it through centralized tech, smarter...
Getting to Hell Yes! with Sean Landsberg from AppWork
<p>🧰 Getting to Hell Yes! with Sean Landsberg | Why Maintenance Is the Real Heart of Property Management</p><p>In this episode of Getting to Hell Yes!, I sit down with Sean Landsberg, Founder and CEO of AppWork, to talk about something most of the industry overlooks. The real heartbeat of property management: maintenance.</p><p>Sean put it perfectly:</p><p>“Maintenance has a direct impact on every KPI in property management.”</p><p>We dive into how AppWork is transforming the way maintenance teams work from the field techs who keep buildings running to the property managers balancing speed...
Getting to Hell Yes! with Valeria from The Appliance Repair Professionals
<p>Getting to Hell Yes! Live with Valeria Urcuyo | Solving the Property Manager’s Appliance Headache</p><p>How do you keep tenants happy, property owners calm and your maintenance team sane all at the same time?</p><p>In this episode of Getting to Hell Yes!, host Guillermo sits down with Valeria Urcuyo, VP of Operations at The Appliance Repair Professionals, to unpack how her Nicaragua-based team is redefining speed, quality and trust in the world of appliance repair for property managers across the U.S.</p><p>Valeria shares her inspiring story. From booking appointments on Google Sheets to...
Getting to Hell Yes! Live with Angelica Bermudez from Esencia!
<p>🎙️ Getting to Hell Yes! Live with Angelica Bermudez | From Sweeping Floors to Innovating Multifamily Maintenance</p><p></p><p>What does it take to transform humble beginnings into a game-changing PropTech solution for multifamily maintenance?</p><p></p><p>In this inspiring episode of Getting to Hell Yes!, host Guillermo chats with Angelica Bermudez co-founder of Esencia about her remarkable journey, starting as a young immigrant cleaning apartments in Tampa, to leading a company that connects property managers with reliable, quality-assured vendors through technology.</p><p></p><p>🚀 Key Topics Covered:</p><p>* Angelica’s story: immigrant grit, purpose-driven growth, an...
