Influence Anyone
The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted on Ausha. See ausha.co/privacy-policy for more information.
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TEDx Former Executive Producer Reveals: Most Ideas Fall Flat, Make Yours Irresistible with The Red Thread Framework
<p>In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tamsen Webster, the bestselling author of Find Your Red Thread and Say What They Can't Unhear. She's also a former TEDx executive producer who shaped ideas seen by millions of people. They delve into how to share your idea in a succinct and impactful message, so that people can really get it and remember it instead of just nodding along.</p><p>Tamsen breaks down her Red Thread framework so you can take all the important aspects of the idea that is sitting in your head and crea...
400+ Behavioral Science Theories Decoded: an ABC Guide to Supercharge Your Marketing
<p>In this episode of the Influence Anyone Podcast, host Howie Chan interviews Tom Bowden-Green and Luan Wise, the co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach. He's a professor of marketing and consumer psychology at UWE Bristol, and his hobby is collecting behavioral science theories (400+ so far). She's a top marketing consultant, an award-winning author, and a LinkedIn Learning Instructor.</p><p>They delve into how we can stop guessing what people want and start using behavioral science to make marketing matter. Luan and Tom provide a roadmap for marketers to influence their audience with th...
Why We Buy: Godfather of Retail Psychology on Designing Spaces That Make Us Buy More Without Thinking
<p>In this episode of the Influence Anyone Podcast, host Howie Chan interviews Paco Underhill, the bestselling author of Why We Buy and the Godfather of Retail Behavioral Research. They delve into how our environments silently shape what we notice, what we want, and what we buy.</p><p>In a rapidly changing landscape, Paco points out the biggest changes in the world of business that happened and that are coming our way. He also shares small changes to the environment, either physical or digital, that can make huge impacts in terms of sales and customer loyalty.</p><p><br></p><p><...
![There Are Only 2 Ways to Stand Out: How to Be Remembered, Respected, and Chosen [SOLO SESH]](/_next/image?url=https%3A%2F%2Fimage.ausha.co%2F5ppU70inLeIe6YB7DUjjRSTWP3uKA863aRSOSoOa_1400x1400.jpeg%3Ft%3D1769103664&w=256&q=75)
There Are Only 2 Ways to Stand Out: How to Be Remembered, Respected, and Chosen [SOLO SESH]
<p>In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success.</p><p>He delves into why your brain is wired to fit in and be forgettable and how that instinct is quietly killing your brand, your influence.</p><p>Howie shares the signs behind what it means to stand out. He explores the fear that keeps you invisible, then provides two proven ways for you to be remembered, respected, and ultimately chosen.</p><p><b...
Multi-Award-Winning Author of "Using Behavioral Science in Marketing": How a Framed Cartoon Generated $68M in B2B Revenue
<p>In this episode of the Influence Anyone Podcast, host Howie Chan interviews Nancy Harhut, the Co-Founder and Chief Creative Officer at HBT Marketing, and the author of the multi-award-winning Using Behavioral Science in Marketing. She's helped brands like AT&T, Bank of America, Nationwide, and Dell use behavioral science to drive revenue.</p><p>They delve into the surprising ways human behavior actually works and how you can use it to influence ethically and effectively, whether you work with B2B or B2C.</p><p>Nancy provides five easy-to-implement tactics people can use to instantly start taking advantage of b...
Neuromarketing Expert: Why Even Your Most Motivated Customers Are Bailing (and What To Do About It)
<p>In this episode of the Influence Anyone Podcast, host Howie Chan interviews Roger Dooley, one of the sharpest minds in behavioral science and marketing, and the author of Friction and Brainfluence. They delve into how to use effort, or the lack of it, as a weapon of influence.</p><p>Roger provides ways for small businesses and solopreneurs to use AI and behavioral science principles to help them with their businesses. He also shares why even your most motivated customers will bail on you and what to do about it, as well as what every business gets wrong about th...
Award-Winning Neuroscientist on Peak Performance: The Hidden Systems Driving Your Behavior
<p>In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Brynn Winegard, an award-winning neuroscientist, a former Fortune 500 marketing executive, and author of The Working Brain. Her specialty is translating complex neuroscience into practical performance strategies so you can lead, sell, and communicate better than your biology wants you to. </p><p>They delve into how your outdated wiring sabotages your impact, and exactly how to reprogram it.</p><p>Dr. Brynn provides key neuroscience insights that will have you changing your schedule right away. She shares how decisions are really made, what the actual prime time of...
The Psychological Trap You Fall Into 100 Times a Day (And How You Can Use It with the 3Cs Framework)
<p>In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into the first and most critical step of influencing anyone: getting someone to pay attention.</p><p><br></p><p>Howie shares how to grab attention like the best marketers in the game without manipulation or gimmicks. He covers what curiosity really is, how your brain reacts to open loops, and how leaders can use this to connect, convert, and communicate mo...
Evolutionary Psychologist: “Sex, Status, and Survival” The Hidden Drivers of Human Behavior
<p>In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick, an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years.</p><p>They delve into the primal forces behind decision-making and the underlying reason why we do what we do.</p><p>Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you...
Neuroscientist to the Forbes CMO Council: This is Actually Where 90% of Buying Decisions Happen!
<p>How Can I help you?</p><p><br></p><p>In this episode of the Influence Anyone Podcast, host Howie Chan interviews Pranav Yadav, the CEO of Neuro-Insight, a Forbes 30 under 30 recipient, and a neuroscience advisor to the Forbes CMO Council. At Neuro-Insight, he helps brands decode what actually influences people by measuring subconscious brain activity to see what drives memory, emotion, and action.</p><p>They delve into subconscious storytelling, memory encoding, and why language is the least interesting part of communication.</p><p>Pranav shares practical neuroscience insights not only into how our memories are created, but into h...
