Humans of Multifamily
CEO and Founder of Zuma, Shiv Gettu uncovers the untold human side of the multifamily industry’s key figures. From love to loss and everything in between, Humans of Multifamily dives deep into the raw, real-life stories that shape our industry. Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. ⚡️ Go to getzuma.com to learn more!
10
Kevin Wilson: Winning, Leadership & Knowing When to Walk Away
<p>In this episode of Humans of Multifamily, Shiv Gettu sits down with Kevin Wilson - Senior Vice President of Marketing & Strategy at Southern Land Company, Kevin shares the experiences and lessons that have shaped his career, from his early days in marketing to working across hospitality, tax services, housing, and eventually multifamily real estate.</p><p>The conversation goes beyond career progression. Kevin talks about the influence of his family, the competitive mindset he developed growing up, learning to lead through encouragement, knowing when to persevere and when to make a change, and why some of the best career...
Napoleon Rivera: Power of Intentional Growth
<p>In this episode of Humans of Multifamily, Shiv Gettu sits down with Napoleon Rivera, Vice President of Property Management at Rael Corp, to talk about his unconventional journey into multifamily, the mentors who shaped his career, and the experiences that helped him become a leader in the industry. Napoleon shares what it was like moving from Guatemala City to rural Virginia at 15, navigating a new culture and language, discovering the importance of mentorship, and learning to ask for opportunities. He also explains how an unexpected student housing job became the beginning of his multifamily career and why taking on...
Nikki Crosby: Why Multifamily Marketing Is Still Missing the Full Picture
<p>In this episode of Humans of Multifamily, Shiv Gettu sits down with Nikki Crosby, Vice President of Marketing at Denton Floyd Real Estate Group. Nikki shares how an unexpected part-time leasing job at 19 turned into a lifelong career, why empathy remains the most valuable leasing skill, how AI is reshaping onsite teams, and what leaders must do to prepare their organizations for the future.</p><p><br></p><p>Whether you're in operations, marketing, leasing, or leadership, this conversation offers practical insights on career growth, technology, and building teams that put people first.</p><p><br></p><p>Humans...
Lauren DeJoe Turner: Why Brand is More About The Customer Experience In Multifamily
<p>In this episode of Humans of Multifamily, Shiv Gettu sits down with Lauren DeJoe Turner, Marketing Manager at the Bainbridge Companies. Lauren shares why branding is much more than logos and color palettes. She explains how every interaction—from a leasing tour to a maintenance request—shapes the resident experience, why "brand breaks" hurt occupancy and renewals, and how intentional customer experiences create lasting loyalty.</p><p>The conversation also explores Lauren's career journey, lessons learned from competitive golf, leadership, personal growth, and how AI is transforming apartment search and multifamily marketing.</p><p>Whether you're in multifamily, marketing, lead...
Marlana Murdock: Why Multifamily Keeps Solving the Wrong Problems
<p>In this episode of Humans of Multifamily Shiv Gettu sits down with Marlana Murdock - Vice President of Operations at Western Wealth Communities. Marlee shares the leadership principles that have guided her career—from defining problems before chasing solutions to reimagining how technology and people should work together.</p><p><br></p><p>The conversation explores why multifamily has historically lagged behind other industries, how AI is reshaping the renter journey, and why customer experience—not automation alone—will define the industry's future.Whether you're an operator, owner, supplier, or technology leader, this episode offers a thoughtful look at where...
Stephanie Ortiz: The Childhood Struggle That Built A Multifamily Leader
<p>In this episode, Stephanie Ortiz, Marketing Manager at Legacy Residential Group - shares the remarkable journey that took her from a childhood defined by constant change to becoming the marketing leader overseeing 38 properties and nearly 7,000 apartment homes.</p><p><br></p><p>Growing up, Stephanie attended nine elementary schools, moved frequently due to financial instability, and learned early how to adapt, build relationships, and start over. At just 11 years old, she found herself taking on adult responsibilities after her parents' divorce, experiences that would shape the resilience and perspective she carries today.</p><p><br></p><p>Stephanie opens...
Andrew Batista Rahman: The Power of Reinvention
<p>In this episode of Humans of Multifamily, Andrew Batista Rahman - Vice President of Marketing and Training at TRG Management Company - shares the lessons he learned from surviving difficult circumstances, building a career from the ground up, finding purpose through mentorship, and why he's now pursuing an executive doctorate to inspire the next generation.</p><p><br></p><p>From growing up in poverty in Puerto Rico to becoming a multifamily executive, Andrew Batista Rahman's story is a masterclass in resilience, mentorship, and perseverance.</p><p><br></p><p>Raised by a single mother, Andrew faced financial hardship...
OJ Loor: Curiosity, Accountability, and the Long Road to Success
<p>In this episode of Humans of Multifamily, Shiv Gettu sits down with OJ Loor, Vice President at The Bainbridge Companies -- to discuss growing up in New Jersey, navigating financial struggles as a young father during the 2008 crash, and how accountability, curiosity, and work ethic transformed his career trajectory.</p><p><br></p><p>Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.</p>
Lisa Moore: From Country Singer to Real Estate Leader
<p>In this episode of Humans of Multifamily, Lisa Moore shares how she built a 25+ year career starting with zero experience—and why the industry is making a mistake by only hiring experienced talent today.She breaks down:Why human connection will beat AIThe real problem with centralization & hiring trendsHow she turned performance skills into leadershipAnd what most companies get wrong about training and cultureIf you're in multifamily—or building teams in any industry—this one will challenge how you think about hiring, training, and growth.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit...
Jake Lisby: Built for the Pursuit
<p>In this episode, we sit down with Jake Lisby, Chief AI and Product Officer at Pay Ready —to talk about the mindset behind constant pursuit, building through curiosity, and why success doesn’t always feel the way you expect it to.</p><p><br></p><p>Jake shares how growing up with financial pressure shaped his drive, how he found his way into multifamily, and what it’s really like to build and operate at a high level. He breaks down why he’s not motivated by recognition, but by solving hard problems—and how that creates a cycle of always...
