Outsmart the Hustle
Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I...
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#041 How Systems Give You Freedom—Not More Work (ft. Wendy Kidd)
<p>If you’ve ever felt like systems are suffocating or “too corporate,” this episode is about to flip that belief on its head. I sat down with Wendy Kidd, founder of Boss Level Engaged and The Nonprofit Nook, to talk about how intentional systems can actually become the thing that frees you, supports your team, and strengthens your client experience.</p><p>Wendy has built her entire career around helping business owners and nonprofits stop running in circles and start operating with clarity. In this conversation, she shares how her love for time management evolved into a full-blown passion for cr...
#040 Why I Pivoted the Workshop (And What It Means for You)
<p>Today’s episode is a little behind-the-scenes moment about the Booked by Strategy Workshop. I’m sharing why the dates shifted, why the styled shoot is no longer part of the experience, and how these changes actually make the event stronger for the creatives attending. If you’ve been eyeing the workshop or you’re already locked in, this convo will help you understand the heart behind the pivot and what’s coming next. Let’s get into it.</p><p>Connect with Hannah McGinty:</p>Booked by StrategyWorkshop DetailsYouTubeInstagramLinkedIn
#039 When Good People Give Bad Advice
<p>When people you respect tell you to quit your business dreams, what do you do?</p><p>Short answer: you keep going.</p><p>But not blindly! Definitely in discernment and discipline.</p><p>In this episode, I'm breaking down what to do in seasons of pressure, when the path gets foggy, and when even wise voices question your vision. Because sometimes the resistance is a sign to pivot, and sometimes it’s simply proof that you’re early.</p><p>Ask yourself:</p><p>• Am I building from fear or from faith in the vision God already showed me?<br...
#038 What We’ve Learned from Saying Yes (ft. Jai Long)
<p>Ever wondered what it really takes to build a thriving creative business that lasts? On this episode of Outsmart the Hustle, I sit down with Jai Long, creative business coach, award-winning photographer, and host of the Make Your Break podcast, to talk about what we’ve both learned from saying yes in the face of challenges. </p><p>This conversation is all about how the moments of risk, uncertainty, and adversity can actually become the turning points in your business. Together we share the lessons we’ve picked up along the way and why leaning into opportunity matters more than...
#037 Don’t Die Without This Folder (ft. Julie Fried)
<p>Ever thought about making a “Death Folder”? No? Well, maybe you should. On this episode of Outsmart the Hustle, I sit down with Julie Fried, founder of the Death Folder and co-founder of Dallas Girl Friday, to talk about the surprisingly funny, practical, and life-saving world of planning ahead. </p><p>Julie shares how a little organization can spare your family stress, help you get your affairs in order, and even give you peace of mind—all while keeping it light and approachable. We dive into: </p>Why every adult (yes, even entrepreneurs) needs a Death FolderHow preparation can actually...
#036 Burnout, Boundaries, and Building a Life You Love (ft. Laylee Emadi)
<p>If you’ve ever felt the weight of burnout as a creative entrepreneur, you are not alone. In this episode of Outsmart the Hustle, I’m joined by Laylee Emadi — educator, podcaster, and founder of The Creative Educator Conference — to talk about what it really takes to build a business that supports your life, instead of running it. </p><p>Laylee shares her personal journey through burnout, how she rebuilt her business with stronger boundaries, and why success doesn’t mean hustling harder. Together, we unpack the mindset shifts and practical steps every entrepreneur can take to protect their energy, pri...
#035 How to Get Booked Through ChatGPT
<p>What if your next client found you in ChatGPT instead of Google? </p><p>In this episode of Outsmart the Hustle, I share the wild story of how a client searched “Dallas videographer” in ChatGPT and booked me the very same day. No Instagram DM chains, no endless referrals—just one search and one instant yes in under two hours. </p><p>Here’s what we’ll cover: </p>Why Google still dominates search with 14 billion daily searches… but ChatGPT is quietly rising with 2.5–3 billion prompts a day.Why AI search results have way less competition than Google’s overcrowded front p...
#034 Fire Yourself from Editing (ft. Serge Baidin)
<p>Editing burnout is real—and it might be the one thing standing between you and the business you actually want. In this episode of Outsmart the Hustle, Hannah McGinty chats with Serge Baidin, founder of bridengroom.video, about how outsourcing your video edits can help you scale and get your time back. From mindset shifts to systems that simplify handing off your work, this episode addresses common worries and misconceptions about outsourcing your editing work when your business needs it. </p><p><br>Key Takeaways:</p>Why outsourcing is the first step to sustainable growthHow to communicate your editing sty...
#033 Success ≠ Survival (ft. Ray Myers)
<p><br>Entrepreneurship is all about solving problems—but what happens when you’ve built nine businesses, experienced both success and failure, and learned the hard lessons along the way? In this episode of Outsmart the Hustle, we’re bringing back Ray Myers, a seasoned entrepreneur, business coach, and visionary behind multiple successful ventures. Ray dives deep into his journey of scaling businesses, overcoming setbacks, and knowing when it’s time to let go. One of his guiding principles? “Always teach what you wish you had known.” This conversation is packed with wisdom for anyone looking to grow smarter, not harder—wheth...
#032 Why Your Posts Aren't Converting - Even if They're Getting Likes
<p>Likes don’t pay the bills—and they don’t always mean your content is working.In this episode of Outsmart the Hustle, Hannah McGinty breaks down why posts that rack up likes but bring in zero inquiries aren’t moving your business forward. If you’ve been stuck in the engagement trap, this is your sign to shift from vanity metrics to value-driven content. Learn the anatomy of a high-converting post and how to create content that not only entertains but actually leads your dream clients to take action.</p><p><br>Key Topics Covered:</p>Why likes don’t equa...
