Outsmart the Hustle
Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I...
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#045 Why Feeling Inadequate Might Be the Point
<p>In this episode of Outsmart the Hustle, we talk about imposter syndrome and the fear that comes with starting something bigger than you. I share a behind-the-scenes look at transitioning my video business into a creative marketing agency, the insecurity that came with it, and the mindset shift that helped me keep moving forward.</p><p><br>If you’re a creative entrepreneur navigating change or are in a season of transition, this episode is a reminder that growth doesn’t require perfection—just the courage to start.</p><p>Don't forget to check out the link to the upcomi...
#044 The 4 Most Common Ad Campaign Bottlenecks and How To Fix Them
<p>Running ads in Q1 can feel unpredictable. In this episode, we walk through the most common issues wedding pros run into this time of year, from attracting the wrong leads to booked calls not showing up or not closing. I’ll break down what’s usually causing the problem and what to tweak in your ads, DMs, pre-call sequences, and sales process so you can fix those bottlenecks and get better results.</p><p>Let's Connect!</p>Booked by Strategy CourseREFRESH ConferenceYouTubeInstagramLinkedIn
#043 Stay Booked Not Boxed In (Diversify Income Streams)
<p>Weddings built your business, but they don’t have to carry it forever.</p><p>This show is for wedding pros who love what they do but know there’s more on the table than trading Saturdays for dollars.</p><p>We’re talking to photographers, videographers, planners, florists, and creatives who figured out how to make money beyond booking another wedding.</p><p>Just an honest conversation about leverage, longevity, and building a business that works for you even when you’re not shooting a wedding.</p><p>That’s the question I'm exploring in this episode. 🎙️</p><p>Let's Connect...
#042 Building the Business Your Future Self Can Sustain
<p>Building the Business Your Future Self Can Sustain<br><br></p><p>What if making more money doesn’t automatically mean you’re winning?</p><p>This year, our business hit its highest revenue ever, and we still weren’t profitable. In this episode, I’m pulling back the curtain on what that actually means, why it’s not a failure, and how growth seasons often come with a lag before the payoff.</p><p>We’re talking about the real cost of hiring and onboarding employees, why profit can dip during expansion, and how to think long-term instead of panicking...
#041 How Systems Give You Freedom—Not More Work (ft. Wendy Kidd)
<p>If you’ve ever felt like systems are suffocating or “too corporate,” this episode is about to flip that belief on its head. I sat down with Wendy Kidd, founder of Boss Level Engaged and The Nonprofit Nook, to talk about how intentional systems can actually become the thing that frees you, supports your team, and strengthens your client experience.</p><p>Wendy has built her entire career around helping business owners and nonprofits stop running in circles and start operating with clarity. In this conversation, she shares how her love for time management evolved into a full-blown passion for cr...
#040 Why I Pivoted the Workshop (And What It Means for You)
<p>Today’s episode is a little behind-the-scenes moment about the Booked by Strategy Workshop. I’m sharing why the dates shifted, why the styled shoot is no longer part of the experience, and how these changes actually make the event stronger for the creatives attending. If you’ve been eyeing the workshop or you’re already locked in, this convo will help you understand the heart behind the pivot and what’s coming next. Let’s get into it.</p><p>Connect with Hannah McGinty:</p>Booked by StrategyWorkshop DetailsYouTubeInstagramLinkedIn
#039 When Good People Give Bad Advice
<p>When people you respect tell you to quit your business dreams, what do you do?</p><p>Short answer: you keep going.</p><p>But not blindly! Definitely in discernment and discipline.</p><p>In this episode, I'm breaking down what to do in seasons of pressure, when the path gets foggy, and when even wise voices question your vision. Because sometimes the resistance is a sign to pivot, and sometimes it’s simply proof that you’re early.</p><p>Ask yourself:</p><p>• Am I building from fear or from faith in the vision God already showed me?<br...
#038 What We’ve Learned from Saying Yes (ft. Jai Long)
<p>Ever wondered what it really takes to build a thriving creative business that lasts? On this episode of Outsmart the Hustle, I sit down with Jai Long, creative business coach, award-winning photographer, and host of the Make Your Break podcast, to talk about what we’ve both learned from saying yes in the face of challenges. </p><p>This conversation is all about how the moments of risk, uncertainty, and adversity can actually become the turning points in your business. Together we share the lessons we’ve picked up along the way and why leaning into opportunity matters more than...
#037 Don’t Die Without This Folder (ft. Julie Fried)
<p>Ever thought about making a “Death Folder”? No? Well, maybe you should. On this episode of Outsmart the Hustle, I sit down with Julie Fried, founder of the Death Folder and co-founder of Dallas Girl Friday, to talk about the surprisingly funny, practical, and life-saving world of planning ahead. </p><p>Julie shares how a little organization can spare your family stress, help you get your affairs in order, and even give you peace of mind—all while keeping it light and approachable. We dive into: </p>Why every adult (yes, even entrepreneurs) needs a Death FolderHow preparation can actually...
#036 Burnout, Boundaries, and Building a Life You Love (ft. Laylee Emadi)
<p>If you’ve ever felt the weight of burnout as a creative entrepreneur, you are not alone. In this episode of Outsmart the Hustle, I’m joined by Laylee Emadi — educator, podcaster, and founder of The Creative Educator Conference — to talk about what it really takes to build a business that supports your life, instead of running it. </p><p>Laylee shares her personal journey through burnout, how she rebuilt her business with stronger boundaries, and why success doesn’t mean hustling harder. Together, we unpack the mindset shifts and practical steps every entrepreneur can take to protect their energy, pri...
