Fearless and Flawed: Women In Charge
Welcome to Fearless and Flawed, the podcast hosted by Sara Ferrer and Serena Reynolds, where we dive into the unfiltered stories of fearless female leaders. As female entrepreneurs ourselves, we know the hustle, the challenges, and the triumphs that come with leading the charge. Each episode, we bring you the authentic journeys of inspiring female leaders. We talk about the highs, the lows, and everything in between. From stepping into leadership roles to mastering the art of delegation, we cover it all. No fluff, just straight talk from women who’ve been there and done that. Whether you’re looking to o...
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Building A Business By Experiment with Sasha McDowell
<p>Sasha McDowell did not set out to become an entrepreneur. After her employer refused her request for part-time or hybrid work, she left the nonprofit management career she had trained for, started something on the side and assumed she would eventually return. Instead, that experiment became Epicycle Group, a leadership development firm helping senior leaders and teams navigate complex people challenges.</p><p>In this episode, Sasha joins Serena and Sara to talk about building a business when experienced owners cannot agree on pricing, services or the “correct” path forward. Rather than seeing that uncertainty as a disadvantage, she lear...
Pricing With Confidence, Authority, and Peace with Etinosa Agbonlahor
<p>Most women negotiate as though they’re asking for a favor. But as behavioral economist and Decision Alpha founder Etinosa Agbonlahor explains, asking to be paid is not begging, it’s a conversation about the measurable value of work already delivered.</p><p>In this episode of Fearless & Flawed, Etinosa joins Serena Reynolds and Sara Ferrer to unpack the psychology behind pricing, negotiation, and financial confidence. She explains why your worth as a human being should never be confused with the price of your services, then introduces a practical “pricing house” built around your cost floor, your customer’s willingnes...
Turning Points, Recovery, and Building Anyway with Dr. Liz DuBois Erskine
<p>What if the most powerful thing you could do as a leader wasn't hiding your worst chapter, but saying it out loud, on the record, without flinching?</p><p>This week we sit down with Dr. Liz DuBois Erskine, executive coach, writer, PhD in conflict analysis and resolution, and the woman behind the networking group Ladies Who Lunch. Before the coaching, she was on the inside at Disney and iHeartRadio, and she took very different lessons from each.</p><p>Liz walks us through a life that reads like five lives stacked on top of each other: blindsided by...
Stop Discounting Your Easiest Work | Andrea Engstrom
<p>Andrea Engstrom built $2 million in sales from Facebook without a single paid ad, by charging confidently for the work that comes easiest to her. Before that, she spent years being excellent at someone else's business. Valued. Recognised. And completely unfulfilled.</p><p>In this episode, Andrea breaks down the difference between your zone of excellence and your zone of genius, why the work that feels most natural to you is exactly what you should charge the most for, and what it really took to walk away from $12,000 a month and bet on herself.</p><p>She gets personal too...
How Kristin Smith Built a Multimillion-Dollar Company From Maternal Desperation
<p>We celebrate exhausted mothers and judge the ones who ask for help, here's why that's dangerous. Kristin Smith, founder of Well-Supported Family, was told at 19 that she'd never amount to anything. Her family was wrong.</p><p>After becoming a single mother with zero support, she taught herself infant sleep techniques out of pure survival while working as a nanny, bringing her newborn to work just three weeks postpartum. That desperation became expertise, which became a multimillion-dollar company serving 200+ team members across 14 states. In this episode, Kristin challenges the maternal martyrdom myth and reveals why rested mothers aren't selfish...
What Happens When You Refuse to Take No for an Answer? Karen Minsky
<p>She tried hand cream at a red light and built an empire. Karen Minsky, President of Dionis Goat Milk Skincare, shares how she scaled a 40-year-old woman-founded brand from a tiny team to 150+ employees across nearly 6,000 retailers, including Ulta and Macy's, by refusing to take no for an answer.</p><p>In this episode, Karen reveals:</p>The legendary origin story of how the founder walked into Cracker Barrel with a live goat to pitch soapHer "bull in a china shop" approach to retail distribution (including sneaking into corporate offices to find buyers)Why product truth beats beautiful packaging...
Kate Assaraf on Building a Factory, Rejecting Amazon, and Protecting Indie Retailers
<p>What if the best way to scale your movement is to reject the platform that promises the most reach?</p><p>Kate Assaraf built Dip, a plastic-free haircare brand that's redirected $5M to independent retailers, all while refusing Amazon, influencers, and paid ads. With 20 years of beauty industry experience and a contract manufacturer bankruptcy that nearly destroyed her, Kate made the "crazy" decision to build her own factory in North Carolina. Now she works with 4,000-5,000 zero waste stores, salons, and surf shops across the country, and for some of them, Dip literally pays their rent.</p><p>This...
Six Figures, Nine Months, and a Whole New Life with Georgia Thomas
<p>What if the dream you spent your entire life chasing was allowed to expire? What if the thing you thought defined you turned out to be exactly what was holding you back?</p><p>Georgia Thomas is a qualified British solicitor who traded corporate law for a social media production agency she built with her husband in Cardiff, Wales. As co-founder and Director of e!studios, she turned founders into category-dominant brands in 90 days. But getting there meant walking away from 14 years of chasing a goal, sitting on a Miami beach in a moment of complete clarity, and spending...
Seeing the Invisible: How Intuition and Art Collide with Cameron Cohen
<p>If you could channel your future self right into this very moment, what wisdom would she sprinkle over your life? </p><p>Fearless and Flawed is the podcast daring to ditch perfection and dig into the real, raw stories of female founders who've flipped the script and found their way. Join your hosts, Serena and Sara, as they invite you on a journey into the heart and hustle of women carving out new truths in the world of business.</p><p>This week, swim through the colorful spectrum of life with Cameron Cohen - a visionary intuitive artist who...
Burnout Nearly Broke Me - Until I Rewired My Brain with Andrea Wanerstrand
<p>What if you stopped trying to fix yourself, and started leading as you are?</p><p>Andrea Wanerstrand has coached hundreds of leaders from T-Mobile to Meta, guiding them through some of the boldest mindset shifts of their careers: from control to connection, performance to presence, and burnout to bold cultural influence.</p><p>But her story didn’t start in power suits and corner offices.</p><p>It started with a bug report in IT and a boss who saw the fire behind her fatigue.</p><p>Today, Andrea is the founder of A3 Culture Lab and creator of...
