Marketing Genius Unpacked
For B2B product marketers who want to lead with clarity, launch with confidence, and drive real impact. Hosted by Josh, a seasoned PMM, each episode features conversations with experts across SaaS, AI, and storytelling. You’ll hear tactical advice on positioning, launches, GTM strategy, and building cross-functional influence—plus insights on leadership, networking, and career growth. Whether you’re scaling your first launch or sharpening your narrative, you’ll walk away with actionable takeaways you can use today. Smart, practical, and zero fluff—this is product marketing, done right.
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How Product Marketers Can Use Podcasts as a GTM Advantage with Rob Savitsky
<p>Most product marketers rely on the usual mix of decks, blogs, videos, and case studies to explain what their product does and why it matters. But in a world where attention keeps shrinking and complexity keeps growing—especially in AI—one channel is becoming a quiet superpower inside the GTM stack: podcasting.</p> <p>In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, talks with Rob Savitsky, product marketer at Ledger Investing and creator of multiple industry-recognized podcasts focused on innovation, insurance, and digital transformation. Rob has built a reputation for turning dens...
How to Build a Brand That’s Truly Different and Relevant with Luke Stevens
<p>In an AI market moving faster than anyone predicted, positioning is no longer a once-a-year exercise — it’s a living, strategic discipline. And the companies that win are the ones who learn how to stand out without losing connection to what customers actually care about.</p> <p>In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Luke Steven, marketing strategist and author of Superpositioning: How to Create a Brand That’s Both Different and Relevant. Luke’s work focuses on helping companies escape category sameness, craft memorable narratives, and build po...
Bridging Product and Marketing to Build Better AI Products with Yariv Adan
<p>In the fast-moving world of AI, the line between Product Management and Product Marketing has never been blurrier — or more essential. The most successful AI companies are the ones where product and marketing don’t just collaborate; they co-create.</p> <p>In this episode of Marketing Genius Unpacked, host Josh Porter — founder of Bit of Genius Consulting — sits down with Yariv Adan, Founding General Partner of Ellipsis, to explore how product and marketing teams can work together to turn technical innovation into market-winning clarity.</p> <p>Before founding Ellipsis, Yariv spent more than 15 years at Google, where he led product...
Bridging Product Marketing and Sales Engineering with Todd Lewis
<p>In the world of AI and enterprise software, one of the most underrated — yet absolutely essential — partnerships is between Product Marketing and Sales Engineering. When these two functions operate in sync, magic happens: messaging gets sharper, demos become more persuasive, and customers see real value faster.</p> <p>In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Todd Lewis, a Sales Engineer with experience at Kore AI, LivePerson, and HackerRank, and a graduate of the United States Naval Academy. Todd has built his career helping customers connect the technical dept...
Telling Your Product Story: Five Things AI Cannot Do…Yet with Mark Ferrone
<p>AI is everywhere in marketing. From drafting emails to researching trends, from building slides to shaping first drafts of talk descriptions—tools like Gemini, ChatGPT, and others are changing how we work. For speakers, product marketers, and event leaders, AI offers speed and efficiency like never before. But here’s the truth: no matter how good AI gets, there are things it cannot replace.</p> <p> </p> <p>In this episode of Porter’s Product Marketing Podcast, we’re joined by Mark Ferrone, an Event Marketing Leader and Content Strategist at Google Cloud. Mark has built his career helping enterpris...
Building Go-to-Market Strategies That Deliver Results with Jonathan Pipek
<p>Every product marketer knows the thrill—and pressure—of a product launch. But a launch is just one piece of the puzzle. The real challenge? Designing a go-to-market strategy that not only creates buzz on day one, but also drives long-term adoption, customer love, and revenue impact.</p> <p>In this episode of Porter’s Product Marketing Podcast, I’m joined by Jonathan Pipek, founder of Blue Manta Consulting. Jonathan has over a decade of experience helping B2B SaaS companies sharpen their product marketing strategy, positioning, and go-to-market execution. From early-stage startups to global enterprises, he specializes in bridging...
From Research to Resonance: Messaging Insights with Chris Silvestri
<p>Every product marketer knows that great messaging is the backbone of a successful go-to-market. But here’s the truth: most messaging is built on guesswork, assumptions, or recycled competitor language. The result? Copy that looks fine on paper but falls flat with customers.</p> <p>In this episode of Porter’s Product Marketing Podcast, we tackle the critical question: How do you ground your messaging in research that actually resonates?</p> <p>To answer it, I’m joined by Chris Silvestri, founder of Conversion Alchemy, where he helps SaaS and eCommerce companies turn more visitors into customers through strategic copywr...
How Product Marketers Can Leverage AI with Yi Lin Pei
<p>A behind-the-scenes example of AI in action during a product launch The mindset and skills product marketers need to thrive in an AI-enhanced environment Yi Lin doesn’t just theorize—she shares frameworks, lessons, and specific tools she’s used in the field.</p> <p> </p> <p>You’ll leave this episode with a more grounded perspective on what’s possible, what’s practical, and what’s still hype.</p> <p> </p> <p>🚀 Why this episode is worth your time: We’ve all heard the headlines: “AI will replace marketers,” “Prompt engineering is the new Excel,” “You need 12 tools to stay competitive.” But what...
Relationship-Driven Product Marketing: Building Influence and Trust with Tamara Grominsky
<p>Product marketing is more than frameworks, messaging, and launches—it’s about people. At its core, success in PMM comes from relationships: the trust you build with product teams, the credibility you earn with sales, and the network you nurture across the industry. When your relationships are strong, your influence grows—and so does your impact.</p> <p>In this episode of Porter’s Product Marketing Podcast, we’re joined by Tamara Grominsky, the Founder of PMM Camp and a product marketing leader with a rich background that includes leadership roles at Kajabi and Unbounce. With a master’s degree from...
Building Story-Driven Product Marketing Strategy with Elliott Rayner
<p>In today’s product marketing landscape, storytelling is often treated like the garnish—something you layer on once the strategy is set and the assets are ready. But what if it’s actually the main course?</p> <p> </p> <p>In this episode of Porter’s Product Marketing Podcast, we’re joined by Elliott Rayner, CMO at OWOW and a global product marketing leader with past experience at ARION, Babbel, and ASICS. With an MBA from the University of Madrid and a bachelor’s from Copenhagen Business School, Elliott has helped shape stories that connect across industries, cultures, and audiences.</p...
