The Panel
Three founders, Justin Jackson, Brian Casel, and Jordan Gal, discuss product strategy in the age of AI, wins/misses, and ultimately, how to build a better business and a better life.
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Finding Carol
<p>Justin Jackson, Brian Casel, and Jordan Gal to dissect Jason Cohen's latest skills, particularly the 'Find Your Carol' AI exercise that reveals how customers truly perceive a business. The trio debates aggressive growth experiments versus refining existing funnels, analyzing why street interviews might outperform traditional UGC ads for prospecting. They also tackle the strategic decision of whether to keep product features bundled or spin them off into separate brands, while reflecting on the changing landscape of SaaS valuations and the challenges of maintaining energy as a solo founder.</p><p><br>Chapters:</p>(00:10) - Welcome and Introduction (00:30) - Jason...
Patience & Urgency
<p>Jordan says you need to have patience and urgency. Justin says, "focus on the little red box that creates results." Brian is thinking strategically about courses vs. downloadable products.</p><p>Chapters:<br></p>(00:10) - Welcome to The Panel (01:18) - Summer Ending and Fall Rush (04:28) - Motivation and Dissatisfaction (09:40) - Revenue Goal of One Million (12:54) - Patient Urgency Concept (21:11) - Focus on What Actually Matters (28:45) - Growing a Company of One (35:33) - Hiring for Customer Success (39:11) - Courses Versus Software Products (46:28) - Doing the Hardest Thing (57:57) - Personal Connections in Marketing (01:14:16) - Competitor Collapse and Lessons (01:19:32) - Brian's Product...
More ambitious? Building things we wouldn't have before
<p>What "new" value can we create with AI? Brian, Justin, and Jordan talk about how we can be more creative and ambitious and build things we wouldn't have built before. We also chatted about Grok Bot and xAI's land grab (Cursor acquisition and the SuperGrok Heavy plan). Also... Brian broke up with Claude?!</p><p>Timestamps:<br>00:00 - Intro</p><p>03:34 - The sudden rise and appeal of Grokbot</p><p>11:49 - Claude fatigue and the shift toward chief-of-staff AI agents</p><p>14:55 - How product experience is replacing model quality in the AI race</p><p>18:09 - Cursor's...
Acquired By Bending Spoons
<p>Is there a potential SaaS pocalypse? How can we adapt to changes and leverage new models for growth? Jordan, Justin, and Brian explore the current state of the software market, private equity dynamics, and the impact of AI on valuations.</p><p>Timestamps:<br>00:00 Introduction<br>02:01 Finding distribution is difficult on FB Marketplace and online<br>12:05 The future of building software with AI and agent-first design<br>16:07 Market entry strategies for new products<br>19:57 Unbundling SaaS and the new software delivery models<br>23:46 The role of internal tools and side projects<br>28:03 The SaaS pocalypse<br>32:00 SaaS valuations and...
Fiddling With Your Funnel
<p>How's your funnel doing? Jordan and Brian are joined by Henry Poydar to chat about integrating human and autonomous agents, building and testing product prototypes in days, not years, the importance of flexible, adaptive funnels, and debate the future of SaaS, unbundling, and the agent-first software paradigm. </p><p>Timestamps:<br>YOU ARE THE PANEL – send us your thoughts 🗣️</p><p>🎤 Send us an audio or video message</p><p>📧 Email us: panelpodcastshow@gmail.com</p><p>📺 Leave a comment on YouTube<br> </p><p>🦋 Reply on Bluesky<br> <br></p><p>Links mentioned in this episode:</p>SteadyHeyRosyBuilder MethodsOpenRoutines...
DRUNK ON FABLE
<p>What happens to the value of software when everyone can make software?</p><p>Timestamps:<br>00:00 Welcome to The Panel<br>00:31 Brian’s Brighton Ruby trip<br>03:12 Building FlyWrite in the car<br>05:01 Why existing coding tools don’t work for writing<br>07:20 What FlyWrite actually does<br>11:37 Building version one with Fable<br>16:04 Jordan’s weekend build and first AI-native workflow<br>28:38 Claude Design and interactive prototyping<br>36:41 AI, software supply, and productivity<br>39:09 The Jeremy Giffin podcast episode<br>48:55 What AI means for Transistor and hosting<br>58:19 Google, Microsoft, Apple, and the AI distribution war<br>63:28 Figma, design...
I Want it That Way
<p>Justin and Jordan talk about how Jordan made a change to their funnel and increased sign ups dramatically, improving team communication, conducting better employee reviews, and developing better workflows for project handoffs between employees when AI is being used.</p><p>Timestamps:<br>00:00 Intro<br>02:45 Taking control of your funnel<br>05:24 Why trust matters in e-commerce<br>08:18 Optimizing the customer experience<br>19:10 Doubling sign-ups<br>23:08 Customer demand wins<br>25:34 Putting the credit card upfront<br>29:26 Customer demand and the funnel<br>31:56 Question your assumptions<br>35:00 Reviews, pay, and philosophy<br>44:14 Surviving survival mode<br>46:40 How we think about pay<...
Price Fixing FTW!
<p>If you're trying to fix your funnel, where do you start? And how much of an impact do we think Fable is going to have on AI pricing? </p><p>Timestamps:<br>00:00 Intro<br>03:27 Impact of AI and Market Dynamics<br>06:24 Taking Control of Your Funnel<br>17:12 The impact of Fable on AI Costs<br>26:04 SpaceX IPO and Betting on Space<br>42:56 Opportunities for SaaS Businesses in 2026 with Domain Expertise<br>01:07:36 Allowances for kids works best in with communism</p><p>YOU ARE THE PANEL – send us your thoughts 🗣️</p><p>🎤 Send us an audio or video message</p><p>📧 Email u...
BIG CITY ENERGY
<p>Justin's got a major life question for the podcast, Jordan's trying to not be angry, and Brian thinks he's cracked the video editing code.</p><p>Timestamps:</p>00:00 Introduction01:06 Justin's Big Question10:04 Personal Reflections on City Life13:05 Family Dynamics and Future Living Plans24:37 The Energy of New Beginnings30:22 The Wisdom of Solitude vs. Ambition38:58 Accelerating Growth and Optimization50:41 Navigating Advertising Challenges53:17 The Impact of Confidence on Communication01:01:58 Innovating Video Editing with AI01:08:00 Balancing Quality and Quantity in Content Creation01:14:44 The Human Cost of Rapid AI Adoption<p>YOU ARE THE PANEL – send us your thoughts 🗣️</p><p>🎤 Send us an audio o...
I spend money. People see the product. They buy. We grow.
<p>After figuring out how to stay in shape with exercise, Jordan and Brian wrestle with what each other's north star should be in their day to day work. </p><p>Timestamps:</p><p>00:00 Introduction <br>01:19 Peptides and Supplements<br>08:06 Gym vs Home Workouts<br>14:02 Daily Walking<br>17:01 Brian's Calorie Tracking<br>21:40 The Importance of Optimization<br>24:27 Jordan's Ad Spend Thoughts<br>29:08 SEO and Email Marketing Automation<br>33:58 Brian's trying to leverage AI to limit bottlenecks<br>53:23 Balancing Urgency and Ambition<br>55:52 Connecting Daily Tasks to Long-Term Goals<br>01:03:29 Navigating Multiple North Stars</p><p>YOU ARE THE PANEL – send us...
