The Vignette Effect
The Vignette Effect™ is hosted by Raquel Furman, brand strategist, marketing expert, and founder of Vignette Brand Studio. With 25 years of experience in branding and marketing, including a background as a brand photographer, Raquel brings a trained visual eye to brand building, helping clients see their brands in a completely different way. In photography and writing, a vignette directs your attention to what's worth seeing, the details that make the story. That's the whole idea behind this show. Most brand problems aren't complicated. They're just things you've never been shown to look for, or never had the clarity to name. Th...
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You Don't Need Every Marketing Channel. You Do Need Marketing
<p>Should you have an email list? Is social media still worth it? Do you really need a blog for SEO? What about Instagram ads?</p> <p>These are some of the most common marketing questions I hear from founders, and the answer is probably different than you think.</p> <p>In this episode of The Vignette Effect, I explain why no single marketing channel is required, but marketing your business absolutely is. Rather than asking whether you "have to" use Instagram, email marketing, blogging, or paid ads, the better question is how those channels work together to help people...
Build a Business That Fits You: Human Design, Visibility, and Founder Alignment with Marissa Liesenfelt
<p>Building a successful business doesn't have to mean building it the same way everyone else does.</p> <p>In this episode of The Vignette Effect, I'm joined by intuitive business mentor and former BossBabe COO Marissa Liesenfelt for a conversation about human design, business strategy, authenticity, and creating a business that actually fits the way you're wired to work.</p> <p>After helping lead multiple eight-figure companies, Marissa realized that the business model she knew how to build wasn't the one she wanted to run. That realization led her deep into human design and eventually into helping founders understand...
Why I Finally Started Showing Up on Camera (And What I've Learned So Far)
<p>Showing up on camera isn't just a content strategy. For many founders, it's a mindset shift.</p> <p>In this episode of The Vignette Effect, I'm taking you behind the scenes of my own visibility experiment after committing to posting face-to-camera videos every day for 75 days as part of The Close Up Experience with Mike Ganino.</p> <p>People have been asking what inspired the shift, whether I'm participating in the Yap Challenge, and what it's actually been like to suddenly become much more visible online. So I'm sharing the real story.</p> <p>We explore why I chose...
Why Self-Awareness Makes You a Better Leader (with Cara Nance)
<p>What if, instead of spending time trying to improve our weaknesses, the bigger opportunity is understanding and developing our strengths?</p> <p>This week, I'm joined by Cara Nance, founder of Tutum Leadership Coaching and a Gallup Certified CliftonStrengths Coach. We talk about how self-awareness shapes better leadership, why strengths-based coaching helps teams communicate more effectively, and how founders can use these insights to build businesses that align more closely with who they are.</p> <p>We also discuss why assessments like CliftonStrengths should be used for development rather than diagnosis, how understanding your natural tendencies can reduce burnout...
3 Science-Backed Ways to Unlock Your Creativity (Even If You Don't Think You're Creative)
<p>3 Science-Backed Ways to Unlock Your Creativity (Even If You Don't Think You're Creative)</p> <p>A lot of people walk around convinced they're not creative. Raquel hears it constantly, especially from corporate clients who desperately need new ideas but somehow believe they're not the ones who get to have them. This episode pushes back on that, and gets into the brain science behind why your best ideas tend to show up in the shower, on a walk, or mid-daydream instead of when you're staring at the problem head-on.</p> <p>In this episode, you'll learn:</p> What the default...
What 20 Years in Marketing Actually Teaches You With Agency Founder Jared Harman
<h3>What 20 Years in Marketing Actually Teaches You With Agency Founder Jared Harman</h3> <p>If you've ever hired an agency, been frustrated by one, or thought about building one yourself, you're going to want to hit play on this conversation.</p> <p>Jared Harman is the CEO and co-founder of One Group Agency, a full-service marketing agency based in Canada with 16 full-time, in-house team members. He's spent over two decades building brands across hospitality, sports, broadcasting, and now agency life, and he's here with Raquel on The Vignette Effect to talk about what's actually underneath a business built on...
Why High Achievers Self-Sabotage (And What's Actually Going On Underneath) with Leslie M. Thornton
<p>If you've ever had a wildly successful launch followed by a complete freeze or found yourself hesitating to send an email, show up on camera, or talk about what you do, this episode is going to feel uncomfortably familiar. In the best way.</p> <p>Raquel is joined by Leslie M. Thornton, founder of Hypnosis for Permanent Weight Loss (hpwl.co) and host of one of the top 1% most downloaded podcasts globally. Leslie is a former ICU nurse, certified NLP and hypnosis trainer, and someone who spent 20 years fighting her own battle with food and her body before discovering...
The Real Marketing Lessons Behind a $1.2M Launch
<p>When Jessi Jean Home grew a brand new Instagram account to 350,000 followers and followed it with a $1.2 million launch, the internet had a lot to say. Most of the recaps missed the real marketing lessons underneath it. This episode breaks down what actually drove the results, what context gets left out of the viral conversation, and what small business owners can take away from it, regardless of their industry or how they feel about being on camera.</p> <p>What made it work</p> <p>Jessi's success didn't come from a new idea or a secret strategy. It came...
What Sedona, Arizona, Can Teach You About Building a Brand
<p> </p> <p>What Sedona, Arizona, Can Teach You About Building a Brand World</p> <p>If you've ever been to Sedona, Arizona, you already know there's something different about the place. The red rocks, the quiet, the particular pace of it. But what struck Raquel on her most recent trip wasn't just the beauty of it. It was how intentional all of it is, and how closely it mirrors the kind of brand world she talks about building with her clients.</p> <p>In this episode, Raquel uses Sedona as a real-world case study for brand guidelines that actually m...
The Questions Small Business Owners Are Asking About Marketing Right Now
<p>This episode covers the marketing and branding questions showing up most in DMs and inboxes right now. The ones that come up in different forms but are really asking the same things. From growing an email list to standing out in a crowded industry, from navigating social media pressure to figuring out which platforms actually matter, Raquel brings her 25+ years of experience in marketing, creative direction, and brand strategy to give you clear, practical answers without the noise.</p> <p>In this episode:</p> <p>Growing your email list -- Why the most important thing isn't where you promote...
