The Bitcoin Business Podcast
The home of Bitcoin for business. Hosted by the team at Sovreign, this show explores how forward-thinking companies are using Bitcoin to preserve value, streamline operations, and rethink outdated financial models. We sit down with the leaders building the next generation of Bitcoin-powered businesses—hearing firsthand how they think, what they’ve learned, and how you can replicate the most successful financial strategy in the world.
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The Problem with HODL Dogma and Why We Must Spend Bitcoin
<p>In this episode, Brandon Karpeles sits down with Nostr legend and creative mind Avi Burra, host of Plug Chain Radio and creator of the Finding Home travel show. Avi shares his recent realization that creating artistic and philosophical content exclusively for the hardcore Bitcoin echo chamber might be a massive product-market fit error.</p><p>They dive deep into the creator economy, the pitfalls of Bitcoin-themed art, and why the "HODL at all costs" mentality has morphed from a helpful meme into a damaging dogma that holds back Bitcoin's path to becoming a true unit of account.</p><p>...
The 'Bit-Life Crisis' Explained | Source Node
<p>In this episode, Brandon Karpeles sits down with Maxx, widely known on Nostr as Source Node, to discuss his journey from corporate automotive sales to becoming the newest member of the Sovreign team. This episode takes a highly esoteric turn, venturing beyond traditional Bitcoin topics into philosophy, spirituality, and alternative history.</p><p>Maxx shares why he walked away from the fiat corporate world in 2020 to focus on his health, and how taking responsibility for his own well-being fundamentally shifted his worldview.</p><p>In this episode, we cover:</p>Escaping the Fiat Matrix: Why Maxx left a lucrative...
The Reality of the Circular Economy
<p>In this episode, Brandon sits down with Rev Hodl, a homesteader who left the Los Angeles post-production industry to build true sovereignty in southwest Michigan. They discuss how Rev integrates Bitcoin into his homesteading to align with the permaculture ethic of non-extraction, and how local communities are building resilient networks.</p><p>Rev breaks down the concept of the "Mesh Citadel"—a decentralized network of local economies cooperating together—and how anyone can start participating in the circular economy today.</p><p>In this episode, we cover:</p>Homesteading & Sovereignty: Why Rev traded his LA apartment for a 20-acre farm...
Fixing the Broken Healthcare System, with Bitcoin
<p>In this episode, Brandon sits down with Stu Lackey and Jon Gordon, founders of Sound HSA, to discuss the intersection of sound money and sound health. They explore how the traditional $5 trillion U.S. healthcare system is burdened by administrative bloat and misaligned incentives, and how Bitcoin offers a path forward. Stu and Jon break down the massive benefits of the Health Savings Account (HSA) and how their company is finally allowing individuals to save real Bitcoin in a triple-tax advantaged vehicle.</p><p>In this episode, we cover:</p>The Triple-Tax Advantage: Why the HSA is the ultimate...
The TRUTH About Gen Z's Financial Future
<p>In this episode, Brandon sits down with Halston Valencia, a marketer at Bitcoin Well, to discuss the growing crisis of financial nihilism among Gen Z and how Bitcoin offers a viable escape route from the fiat matrix.</p><p>Halston shares her journey of grinding through three jobs while studying at USC, the realization that traditional economics courses weren't teaching the truth about money, and how reading Lyn Alden's Broken Money completely changed the trajectory of her life and career.</p><p>In this episode, we cover:</p>Gen Z Financial Nihilism: Why an entire generation feels like they...
Matt Hougan on the Great Wealth Transfer
<p>In this episode, Brandon sits down with Matt Hougan, Chief Investment Officer at Bitwise, to explore the rapidly changing landscape of institutional Bitcoin adoption. Matt shares his frontline experience pitching Bitcoin to wealth advisors, family offices, and institutions, shedding light on why traditional finance has historically been so slow to adopt the asset.</p><p>In this episode, we cover:</p>Institutional Adoption: Why it takes an average of eight quarterly meetings for a financial advisor to finally allocate to Bitcoin.The Generational Shift: How the aging of early Bitcoin adopters and the demographic turnover in finance are paving...
Cannabis, Consciousness, and Bitcoin
<p>In this mind-bending episode, Brandon is joined by Eric V Stacks (co-host of the What is Money show) to discuss the intersection of Bitcoin, quantum physics, and spiritual reality.</p><p>Eric shares his fascinating 17-year journey of growing cannabis in Humboldt County, California, navigating the brutal regulatory environment, and ultimately selling his farm when he realized Bitcoin was the ultimate cheat code to reality.</p><p>In this episode, we cover:</p>The "AB" Era: Why Eric believes Bitcoin fundamentally changed the rules of our reality and updated the "simulation" (After Bitcoin vs. Before Bitcoin).Defunding the Matrix...
This Hot Tub Mines Bitcoin (Seriously)
<p>In this episode, Brandon sits down with Michael Diederich, the owner of Snorkel Hot Tubs, to discuss his transition from a corporate career at Microsoft to running a physical business rooted in craftsmanship and Bitcoin.</p><p>Michael shares the story of how he found Snorkel (a company founded in 1979), why he cashed out his retirement to buy it, and how he is slowly transforming a legacy brand into a Bitcoin-native business.</p><p>In this episode, we cover:</p>The "Snorkel" Story: How a wood-fired hot tub company from 1979 became a cult classic (and was featured on Hot...
Escaping the Matrix with Jeff Booth
<p>In this profound episode, Jeff Booth, author of The Price of Tomorrow and Founding Partner at Ego Death Capital, joins Brandon to discuss the psychological and economic shift required to live on a Bitcoin standard.</p><p>Jeff challenges the very foundation of our economic reality, explaining why deflation is the natural state of the free market and why the current inflationary system is a "matrix" designed to steal your time.</p><p>In this episode, we cover:</p>The "Natural State" of Markets: Why prices should fall to the marginal cost of production, and why they don't in...
Sam Callahan: Why Bitcoin is Winning
<p>The world is waking up to the reality of broken money. In this episode, Brandon Karpeles sits down with Sam Callahan, Director of Strategy and Research at Orange BTC (OranjeBTC), to discuss how they are bringing a Bitcoin treasury strategy to Latin America.</p><p>Sam shares his unique journey from working in professional sports science (helping athletes like Derrick Rose avoid injury) to diagnosing the "injuries" in our monetary system. He breaks down:</p>The "Orange BTC" Mission: How his new company is acting as a "MicroStrategy for Latin America" to give institutions access to Bitcoin.The "Illusion...
