Best of LinkedIn: Strategic B2B Marketing
🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves...
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Best of LinkedIn: Account-based Marketing CW 26/ 27
Smarter ABM: AI, Alignment & High-Value Growth <p>We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence</p> <p>This edition presents a comprehensive 2026 playbook for Account-Based Marketing (ABM), focusing on the shift toward AI-native and signal-based strategies. Experts argue that modern success requires bridging the gap between buyer signals and automated lead routing to ensure sales and marketing act as a single, coordinated unit. The...
Best of LinkedIn: B2B Ignite 2026
Inside B2B Ignite 2026: The Future of Marketing, Growth & AI <p>We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways.</p> <p>This edition provides a comprehensive collection of first-hand reflections and professional insights from B2B Ignite 2026, a major marketing conference held in London. Industry leaders and attendees discuss the transition into a human-centric era, where artificial intelligence acts as a multiplier rather than a replacement for human judgment. Key themes include the necessity of brand distinctiveness to combat digital noise, the shift from vanity metrics like MQLs toward commercial fluency, and...
Best of LinkedIn: AI in B2B Marketing CW 25/ 26
AI Marketing 2026: From Automated Execution to Human-Guided Growth Engines <p>We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it</p> <p>This edition examines the evolution of AI marketing and sales strategies leading into 2026, highlighting a shift from simple content generation to autonomous agentic execution. Industry experts detail how AI SDRs and integrated tools now automate the entire...
Best of LinkedIn: Social Selling CW 25/ 26
Social Selling in 2026: From Content Visibility to Trust-Based Revenue Growth <p>We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.</p> <p>This edition provides a comprehensive strategic framework for B2B LinkedIn success in 2026, moving beyond basic networking toward sophisticated revenue generation. Expert contributors outline integrated playbooks that prioritise employee advocacy and personal branding, noting that individual profiles significantly outperform corporate pages in both engagement and AI search visibility. The collective advice emphasizes signal-based outreach over volume blasting, suggesting that short, problem-centric messages and early engagement with prospect content yield the highest conversion...
Best of LinkedIn: Channel Marketing CW 25/ 26
The Future of Strategic Partnerships: AI, Ecosystem Growth & Revenue-Driven Collaboration <p>We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.</p> <p>This edition provides a comprehensive analysis of the evolving global partnership landscape in 2026, with a particular focus on the integration of artificial intelligence into ecosystem strategies. Industry leaders argue that successful collaborations now require organisational alignment and robust data infrastructure rather than simple relationship management. Key updates from major technology providers like Microsoft, AWS and Salesforce highlight a shift towards marketplace-driven co-selling and the automation of partner operations. The sources also emphasise...
Best of LinkedIn: Cannes Lions International Festival of Creativity 2026
Cannes Lions 2026: Agentic AI, Authentic Creativity, and the Future of Brand Building <p>We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways.</p> <p>This edition provides a comprehensive overview of the Cannes Lions 2026 festival, highlighting a significant transition from theoretical discussions to the practical execution of agentic AI. Industry leaders across major brands like Starbucks, Amazon, and Google describe a landscape where employee-generated content and authentic creator partnerships have replaced polished corporate campaigns as the primary drivers of consumer trust. While technology remains a dominant theme, the contributors emphasize that human creativity...
Best of LinkedIn: MarTech Insights CW 24/ 25
Beyond the CDP: How Agentic Data Infrastructure Is Redefining Modern Marketing <p>We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it</p> <p>This edition is brought to you in partnership with B2B Marketing. Don’t miss out on B2B Ignite 2026, taking place on 1 July 2026 in London.</p> <p>The event brings together leading voices in B2B marketing fo...
Best of LinkedIn: Go-to-Market CW 24/ 25
The New GTM Playbook: Systems, Signals, and Sustainable Growth <p>We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks</p> <p>In this edition, the emergence of GTM engineering, a discipline focused on building high-leverage revenue systems rather than simply accumulating disconnected software tools. A central theme is the shift toward AI-native architectures, where...
Best of LinkedIn: Field Marketing CW 22 - 25
Event Marketing: Designing Experiences That Drive Revenue <p>We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.</p> <p>This edition is brought to you in partnership with B2B Marketing. Don’t miss out on B2B Ignite 2026, taking place on 1 July 2026 in London.</p> <p>The event brings together leading voices in B2B marketing for a full day of keynotes, practical workshops, peer networking, and hands-on problem-solving sessions across demand, brand, leadership, and tech.</p> <p>Find the registration link blow: https://events.b2bmarketing.net/b2bignite?reg_type_id=745045</p>...
Best of LinkedIn: Account-based Marketing CW 24/ 25
ABM 2026: From Lead Generation to Precision Revenue Systems <p>We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence</p> <p>This edition presents a comprehensive framework for modern Account-Based Marketing (ABM), transitioning from broad lead generation to high-precision revenue systems driven by AI and strategic alignment. Industry experts emphasize buying-committee mapping and the use of intent signals to trigger timely, personalized outreach across multiple stakeholders...
