Best of LinkedIn: Strategic B2B Marketing
🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 12,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves...
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Best of LinkedIn: Field Marketing CW 40/ 41
Field Marketing in 2026: Experiential Events, Pipeline Impact, and Revenue Attribution <p>We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence</p> <p>This edition emphasize that field marketing is evolving from a reliance on vanity metrics like sheer attendance toward a rigorous focus on pipeline impact and verified commercial outcomes. Industry leaders highlight that successful modern strategies favor smaller, highly curated gatherings and experiential activations—su...
Best of LinkedIn: Account-based Marketing CW 40/ 41
Account-Based Marketing in 2026: AI, Buying Signals, and Revenue-Driven GTM <p>We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.</p> <p>We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence</p> <p>This edition is brought to you together with our partner B2B Marketing. Don't miss out on their upcoming conference - The Global ABM Conference in London. Find the link of the conferences in the description. https://events.b2bmarketing.net/abmconference...
Best of LinkedIn: AI in B2B Marketing CW 39/ 40
AI Search in 2026: GEO, AEO, and the Future of Digital Visibility <p>We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it</p> <p>This edition highlights how artificial intelligence is fundamentally transforming modern marketing and search dynamics by shifting the primary goal from traditional search engine rankings to AI-driven recommendations and citations. Industry experts emphasize that because generative...
Best of LinkedIn: Social Selling CW 39/ 40
LinkedIn Marketing in 2026: AI-Powered Content, Thought Leadership, and B2B Growth <p>We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.</p> <p>This edition highlights the recent updates to LinkedIn's algorithm, particularly the integration of large language models and interest-based distribution, have significantly reduced organic reach while rewarding higher-quality, targeted content. To adapt, B2B practitioners are shifting their focus away from traditional promotional posts, choosing instead to optimise personal profiles, engage actively in the comment sections, and leverage networks of employees. Strategic branding now requires strong positioning, where authority is established through...
Best of LinkedIn: Channel Marketing & Partner Ecosystem CW 39/ 40
Partner Ecosystems in 2026: AI, Cloud Marketplaces, and Revenue-Driven Partnerships <p>We curate most relevant posts about Channel Marketing & Partner Ecosystem Insights on LinkedIn and regularly share key takeaways.We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it</p> <p>This edition highlights a significant transformation, moving away from sheer network size to focus strictly on financial output and active collaboration. Major cloud providers and artificial intelligence laboratories are heavily influencing this shift by standardising reward structures...
Best of LinkedIn: Martech Insights CW 38/ 39
MarTech in 2026: AI Governance, Autonomous Agents, and the Future of Marketing Operations <p>We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. We at Frenus supports enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it</p> <p>This edition examines the September 2026 marketing technology landscape is currently defined by a shift from merely adopting artificial intelligence to determining corporate accountability, governance, and funding models. Although businesses are rapidly acquiring new autonomous software agents, companies...
Best of LinkedIn: Go-to-Market CW 38/ 39
Go-to-Market Strategy in 2026: AI, Precision Outreach, and Revenue Operations <p>We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks</p> <p>This edition outlines how modern go-to-market strategies must adapt as traditional outbound marketing loses effectiveness and artificial intelligence makes mass messaging increasingly cheap. It highlights that automation merely magnifies existing operational flaws, making...
Best of LinkedIn: Field Marketing CW 38/ 39
Field Marketing in 2026: AI, Revenue Attribution, and Outcome-Driven Events <p>We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence</p> <p>This edition examines how modern field marketing is undergoing a fundamental transformation by shifting focus from basic attendance metrics to long-term financial outcomes and meaningful buyer signals. Industry experts emphasise that optimising trade show execution requires ditching generic badge scans in favour of frictionless...
Best of LinkedIn: Account-based Marketing CW 38/ 39
Modern ABM: Building a Data-Driven, AI-Powered Revenue Strategy <p>We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.</p> <p>We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: https://www.frenus.com/usecases/win-strategic-accounts-with-deep-intelligence</p> <p>This edition is brought to you together with our partner B2B Marketing. Don't miss out on their upcoming conference - The Global ABM Conference in London. Find the link of the conferences in the description. https://events.b2bmarketing.net/abmconference/booktickets<...
Best of LinkedIn: AI in B2B Marketing CW 37/ 38
AI Search in 2026: GEO, AEO, and the Evolution of Digital Visibility <p>We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams in unlocking the full potential of their customer data with the help of AI. You can find more info here: https://www.frenus.com/usecases/your-crm-is-holding-your-campaigns-back---and-ai-can-finally-fix-it</p> <p>This edition examines the profound shift from traditional Search Engine Optimisation (SEO) to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) as AI transforms how buyers discover brands. Experts discuss the transition from simple...
