Behind the Book Cover
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover. Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more. Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad...
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The Book Deal Was the Goal—Until the Industry Changed
<p>If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. </p><br><p>An early internet writer turned e...
Using Beta Readers Who Disagree with Your Premise with Arlina Allen
<p>If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. </p><br><p>Arlina Allen is a force i...
Remaining Behind-the-Scenes with 16-Time NYT Bestselling Author Hilary Lifton
<p>If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. </p><br><p>Hilary Lifton is not one t...
He Said the Book Would Never Lead to a Business. It Became His Entire Second Career.
<p>I told Chris Joseph years ago that his book would lead to a coaching career. He told me absolutely not. He meant it.</p><p>It took about two years for him to tell me I was right.</p><p>Chris was diagnosed with stage three pancreatic cancer in 2016, and seventy percent of people with that diagnosis are dead within a year. He quit chemo, fired his oncologist with no Plan B and is now about to turn 70.</p><p>He wrote his memoir, Life is a Ride, because the story was in his head and he had to...
The Grief Memoir That Became a TV Pitch, a Sex Podcast and the Book Everyone Gives When Someone Dies
<p>Kelsey Chittick wrote a book about her husband dying at a trampoline park while she was on a spiritual retreat in Jamaica, and somehow it's one of the funniest books I've ever read. But what I really wanted to talk to her about is what happened after.</p><p>Because the book, Second Half, became the thing people hand to someone when the worst has happened. It led to Zibby Owens inviting Kelsey to co-host a podcast about sex that lasted five years. It led to a grief group in her basement that ran every two weeks for three...
He Sold 87 Copies—and Made $2.5M
<p>Alex Mandossian sold 87 copies of his book and made $2.5 million from it, which is either the best argument for publishing a book or the best argument against caring about sales numbers (or both).</p><p>I've known Alex for years, and what makes him fun to talk to is that he'll just say the thing most authors won't admit: the book was never the product. It was the thing that got him in the room. He gave signed copies away on stages across six continents and every single one of his high-ticket consulting clients mentioned the book before they...
Why Your Book Is Never “Done”—And How It Can Keep Making Money for Years
<p>Brian Kurtz spent decades helping build Boardroom into a billion-dollar business through direct response marketing, which means he knows more about what actually makes people buy things than almost anyone I've ever talked to.</p><p>So when he finally wrote his book Overdeliver, he didn't do what most authors do (cross his fingers, pray for a bestseller list, then move on). He treated the book like a business asset that would keep working for years, and that's exactly what it's done.</p><p>What I wanted to get into with Brian is his idea of the "perpetual launch"—th...
What 50 Years in the Business Taught Him—And Why He Finally Wrote the Book About It
<p>Richard Lawson has spent 50+ years in Hollywood acting, teaching and mentoring people like George Clooney and Michelle Pfeiffer, so writing a book could have been a victory lap—a way to package the lessons and put a bow on everything.</p><p>That's not what happened. Writing The Artist's Roadmap: Navigating Your Career in SHOW Business didn't just organize what Richard already knew. It woke something up. It led to a Substack, a memoir in progress, a series of children's books and an entirely new creative chapter that he wasn't expecting at this stage of his life.</p><p>Wh...
He Raised His Prices 60x After Writing a Book
<p>Justin Breen used to charge $500 for his PR services. After writing his first book, he started charging $30,000.</p><p>That's not a typo, and it's not because the book sold a million copies—it's because the book made him the person clients wanted to hire at that price.</p><p><br>Justin's path to authorship started when his journalism salary got cut in half and he cold-contacted 5,000 people to find his first five clients. He documented that whole ride in Epic Life, and it led to The Epic F.I.T. Network, speaking engagements and media opportunities that didn't ex...
The Book Launch That Became a Movement (Billboards, Celebrities and Sold-Out Events)
<p>Christos Garkinos went from being a lonely gay Greek kid in Detroit to running marketing for Virgin Megastores, launching fashion lines on HSN and becoming Bravo's "Robin Hood of Fashion"—and then lost nearly all of it to addiction, financial collapse and grief.</p><p><br>So he wrote a memoir called Covet the Comeback and launched it like a rock tour.</p><p>What I wanted to talk to Christos about is the launch, because it's one of the most ambitious rollouts I've seen from any author, and he did it entirely on his own terms. Celebrity-filled dinners, so...
