
Unfiltered conversations with entrepreneurs, creators, and rule breakers. This is where business meets real life. Raw stories, real lessons, and the mindset behind extraordinary success. Business Inquiries: ToryLmorton@gmail.com
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<p>How do you go from growing up in Montreal to writing for Vogue, Forbes and Teen Vogue: and interviewing celebrities like Kim Kardashian and Hailey Bieber? 👀</p><p>This week on If You Know You Know, I'm sitting down with Montreal-born journalist and writer Karin Eldor to talk about breaking into the media industry, building your dream career and why sometimes all it takes is ONE yes.</p><p>We get into her journey from AskMen and ALDO to some of the world's biggest publications, behind-the-scenes celebrity stories, how to get published in major magazines, career advice, entrepreneurship and, of...

<p>This week on If You Know You Know, I sit down with the chef and entrepreneur behind PARK to talk about what it REALLY takes to build a successful restaurant business, the biggest mistakes he's made, the sacrifices nobody sees and the lessons he's learned along the way. We get into everything from entrepreneurship and Michelin recognition to Montreal’s food scene, his favourite hidden gems, the best restaurants around the world and what makes a restaurant truly successful. Plus, Antonio shares his thoughts on Montreal vs. Toronto, Tokyo and New York, the realities of the hospitality industry and wh...

<p>In this episode of If You Know You Know, we sit down with Richard Dias from The Loonie Hour to talk money, the Canadian economy, real estate, investing, entrepreneurship and, of course, Montreal sports.</p><p>Richard breaks down the money questions normal people actually want answered: Why is everything so expensive? Is a six-figure salary still a lot of money? Should you rent or buy? What are the biggest money mistakes people are making right now? And can someone look rich while actually being completely broke?</p><p>We also get into Montreal vs. Toronto, the Habs, Chris...

<p>In this episode of If You Know You Know, we sit down with Montreal entrepreneur and hospitality veteran Dillon Griffin to talk about the restaurant business, Montreal nightlife, entrepreneurship and what it really takes to own and operate successful restaurants and bars.</p><p>Dillon shares the realities of Montreal’s hospitality industry : restaurant costs, hiring great employees, interview red flags, difficult customers, Google reviews, influencer free-food requests and the biggest mistakes restaurant owners make.</p><p>We also talk about Waldo, Dillon’s hospitality hiring app built in Montreal, and why he believes the traditional restaurant job search and...

<p>In this episode of If You Know You Know, we sit down with Daniel Lo Manto, the man behind BOSSA and one of Montreal’s sandwich kings, to talk about what it really takes to build a restaurant brand from the ground up and grow it to five locations. Daniel gets into the side of the restaurant business customers rarely see: his biggest business mistake, why eating out has become so expensive, dealing with difficult customers, fake Google reviews, and the realities of growing without losing what made BOSSA special in the first place. Of course, we talk food to...

<p>Will Rossy, founder of Sprouht, joins If You Know You Know to talk about what he’s learned from having conversations with people from all walks of life and what actually makes a good life. Through Sprouht, Will has built an audience of millions and generated hundreds of millions of views by asking people meaningful questions about life, success, happiness, relationships, regret, money, and the advice they wish they knew sooner. After interviewing everyone from everyday strangers to high-level entrepreneurs, executives, creators, and fascinating people around the world, we wanted to know: What has Will learned from all of th...

<p>Corey Shapiro, founder of Vintage Frames Company, joins If You Know You Know to talk about building one of the most recognizable eyewear brands out of Montreal and the unconventional path that got him there. Corey takes us back to the beginning, from getting his start in the sneaker industry to turning his obsession with vintage eyewear into a business that has built a massive celebrity network and put Vintage Frames on some of the biggest names in music and entertainment. </p><p>We get into Montreal vs. Miami, his favourite Montreal restaurants and hidden gems, how relationships and...

<p>Benji Greenberg spent years at Joe Beef before leaving to build Yans Deli. We talk about taking the leap, what it really takes to open a restaurant, Montreal food culture, Jewish deli traditions, business mistakes, crazy customer stories, and what actually happens behind the scenes in the restaurant world.</p><p>If you know, you know.</p>

<p>On this episode of If You Know You Know, we sit down with Zach Macklovitch, one of the biggest names behind Montreal’s nightlife and cultural scene. Zach takes us inside the world of Montreal after dark from the legendary parties and unforgettable nights that helped put the city on the map, to wild stories involving Travis Scott, Tiësto, Kaytranada, A-Trak and more. </p><p></p><p>We get into what makes Montreal truly special, why its nightlife has always had a culture of its own, and how the city compares to Toronto when it comes to clubs, cro...

<p>Join us on this week's episode of If You Know You Know as Tory sits down with Olivia Smart, 4x Spanish National Champion, Spanish ice dancer, and 2022 & 2026 Winter Olympian. </p><p>Olivia opens up about what it really takes to compete on the world's biggest stage, from the sacrifices behind the scenes to the pressure of performing at the Olympics. She shares the difference between ice dancing and figure skating, how much Olympic athletes actually make, the biggest mistake people make when chasing success, how she found her way into elite sport, and why mental health and stronger support...