Informed: the podcast for LinkedIn® users
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice...
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501. Profile top card basics
<p>A look at some of the basics of your LinkedIn profile's top card.</p><p>Plus, voice note contributions from Lynnaire Johnston and Mark Lee.</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!</p>
500. The anniversary bumper Postbag
<p>A special version of the Informed podcast as it reaches its 500th episode, with voice note contributions from several listeners.</p><p>Plus, a reminder to join us in Bristol for UpLift Live Nano on 17 September 2026. Your chance to ask your LinkedIn questions in person and even have your profile reviewed – and we even throw in a delicious buffet lunch at our fab venue on the Bristol waterfront.</p><p>Get tickets: https://jesp.me/nanobristol</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me...
499. Is SSI going away?
<p>Brenda Meller voice note about the new "Seems like AI slop" feature</p><p>Is Social Selling Index (SSI) going away for free users?</p><p>My first collaborative post, with Lynnaire Johnston</p><p>Come to UpLift Live Nano Bristol! It's on Thursday 17 September at The Watershed.</p><p>Tickets: https://jesp.me/nanobristol</p><p>New book: Mic Drop: The Human Side of LinkedIn, by Mic Adam</p><p>"Eyes hurt" is trending on Google …</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at je...
498. "Seems like AI slop"
<p>Postbag</p><p>Mark Lee and Jeremy Freeman sent voice notes about where to get official LinkedIn info and change logs.</p><p>"Seems like AI slop" is a new feature on LinkedIn posts viewed in the main feed.</p><p>Update on collaborative posts</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!</p>
497. Collaborative posts
<p>Voice note from Gillian Whitney on out-of-network content viewers</p><p>Voice note from Mary Wu on profile URLs, plus some feedback on limiting posts</p><p>Get your ticket to UpLift Live Nano Bristol for Thursday 17 September</p><p>Collaborative posts</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!</p>
496. Post visibility
<p>Postbag</p><p>Nigel Cliffe voice note on limiting your post visibility</p><p>Ashley Leeds voice note on automation tools</p><p>Lionel Guerraz on connecting with your company's CEO </p><p>Caryn Yuen on link display in comments</p><p>To see what proportion of your network is seeing your posts, go to the Content performance panel in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38% of them are 1st connections or followers.</p><p>WhatsApp usernames are now available to reserve</p><p>Open the app...
495. Creator Marketplace and company page collaborations
<p>Postbag</p><p>Lionel Guerraz voice note about content reach</p><p>Come to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profile review!</p><p>Creator Marketplace and company page collaborations</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!</p>
494. GIFs and games
<p>Voice notes with feedback from Nigel Cliffe and Meena McDonald</p><p>Native GIF support in LinkedIn comments</p><p>Wend game</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!</p>
493. Who is looking at your content?
<p>Discovery analytics for in and out of network viewers</p><p>Should you comment on content where you don't expect to reply?</p><p>Why you shouldn't delete AI comments on your posts</p><p>Why you shouldn't use "comment X to get Y"</p><p>Video tab arrives on mobile</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to...
492. More about AI, plus the Video tab returns
<p>More chat about AI on LinkedIn, plus the return of a feature in the mobile app.</p><h2>Postbag</h2><p>Trevor Lambert about AI</p><p>Ross Thorpe about AI – check out Rooverse</p><p>Ashley Leeds about profile URLs</p><p>Trudy Pannekeet about group DMs</p><p>———</p><p>Video tab returns to UK, Australia & Canada</p><p>Connect button on mobile prompts for a note</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed...
