Informed: the podcast for LinkedIn® users
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice...
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497. Collaborative posts
<p>Voice note from Gillian Whitney on out-of-network content viewers</p><p>Voice note from Mary Wu on profile URLs, plus some feedback on limiting posts</p><p>Get your ticket to UpLift Live Nano Bristol for Thursday 17 September</p><p>Collaborative posts</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!</p>
496. Post visibility
<p>Postbag</p><p>Nigel Cliffe voice note on limiting your post visibility</p><p>Ashley Leeds voice note on automation tools</p><p>Lionel Guerraz on connecting with your company's CEO </p><p>Caryn Yuen on link display in comments</p><p>To see what proportion of your network is seeing your posts, go to the Content performance panel in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38% of them are 1st connections or followers.</p><p>WhatsApp usernames are now available to reserve</p><p>Open the app...
495. Creator Marketplace and company page collaborations
<p>Postbag</p><p>Lionel Guerraz voice note about content reach</p><p>Come to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profile review!</p><p>Creator Marketplace and company page collaborations</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!</p>
494. GIFs and games
<p>Voice notes with feedback from Nigel Cliffe and Meena McDonald</p><p>Native GIF support in LinkedIn comments</p><p>Wend game</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!</p>
493. Who is looking at your content?
<p>Discovery analytics for in and out of network viewers</p><p>Should you comment on content where you don't expect to reply?</p><p>Why you shouldn't delete AI comments on your posts</p><p>Why you shouldn't use "comment X to get Y"</p><p>Video tab arrives on mobile</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to...
492. More about AI, plus the Video tab returns
<p>More chat about AI on LinkedIn, plus the return of a feature in the mobile app.</p><h2>Postbag</h2><p>Trevor Lambert about AI</p><p>Ross Thorpe about AI – check out Rooverse</p><p>Ashley Leeds about profile URLs</p><p>Trudy Pannekeet about group DMs</p><p>———</p><p>Video tab returns to UK, Australia & Canada</p><p>Connect button on mobile prompts for a note</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed...
491. AI slop and glitches on LinkedIn
<h2>Postbag</h2><p>Judi Radice Hays: feedback on birthdays</p><p>Jeremy Freeman: LinkedIn newsletters</p><p>Kathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the first commenter? One reason I ask: having a link in a post hurts our 'reach.' What are the rules, now, for placing the link in a comment we create? And what happens to that comment if someone reposts our post?</p><p>———</p><p>875 LinkedIn employees (5% of workforce) sacked!</p><p>Is AI slop really going away? We need a...
490. Should you change your posting schedule and topics on LinkedIn?
<p>What happens when you need to change your plans?</p><h2>Postbag</h2><p>Lionel Guerraz: commenting and its effects on topic authority.</p><p>Judith Rafferty: how do we deal with birthdays on LinkedIn?</p><p>———</p><p>The main topic is about changing your schedule on LinkedIn and whether it's OK to post about different topics.</p><p>About statement previews are now 6 lines long on mobile. Desktop previews are still 4 lines long.</p><p>UpLift Live Nano Bristol: our conference's little brother event is on Thursday 17 September 2026 at The Watershed in Bristol. Come to learn about Linked...
489. LinkedIn member stats via Microsoft
<p>New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.</p><h2>Postbag</h2>Richard G Abrahams on post impressions.Steve Messenger on comments being turned off on every post.Lynnaire Johnston on verification concerns.<br/><p>———</p>LinkedIn member results via Microsoft.I signed up for Premium All-in-One.Comments reduced from 1250 to 1000 characters.<br/><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support the show: Informed is not sponsored, so all production and hostin...
488. Reporting users on LinkedIn
<p>How do you report someone and what happens when LinkedIn ignores your feedback?</p><p>See Melanie Goodman’s post</p><p>———</p><p>LinkedIn has a new CEO: Daniel Shapero</p><p>Content DNA is 6 years old – read sample chapters</p><p>Espresso+ members now get the full 32-chapter audiobook for free.</p><p>What comment features do you want?</p><p>Crosscheck AI feature</p><p>Your LinkedIn headline matters</p><p>Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join</p><p>Support th...
