The DocPreneur Leadership Podcast
The DocPreneur Leadership Podcast is the recorded history of membership medicine. Hosted by Michael Tetreault, Editor-in-Chief of Concierge Medicine Today — and a nearly 20-year student of this industry from the patient side of the exam room — this podcast explores concierge and membership-based medicine through candid conversations with physicians, healthcare executives, attorneys, practice management experts, and industry innovators. If you're a physician building, growing, or rethinking your practice — this is the conversation you didn't know you needed. Topics: Concierge Medicine · Membership Medicine · Physician Leadership · Practice Management & Growth · Healthcare Entrepreneurship · Patient Experience & Hospitality · Practice Design & Culture · Precision Medicine · Whole Genome Sequencing · Pharmacogenomics · Longevity Medici...
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The Lexus Lesson for DPC: You Can't Discount Your Way to a Full Panel
<p >Toyota didn't beat Mercedes by getting cheaper. It beat Mercedes by getting closer to the customer first. Here's the six-year research obsession behind the Lexus LS 400, and why undercutting your way to a full panel is a strategy that has already failed in a dozen other industries, and what Harvard's own pricing research says to do instead.</p> <p >By Michael Tetreault, Editor-In-Chief, Concierge Medicine Today</p> <p >"I'm a car guy, so bear with me on this one. There will be some good points [in this article], I promise. I know enough about engines to self-diagnose and wrench...
She Named Her Practice After Her Son. Then Built It Around Everyone Else's.
<p>She left academic medicine to build the practice her own family needed. Here's how, and why.</p> <p>Dr. Priyanka Chopra spent years as an academic hospitalist watching a fragmented healthcare system fail the people who needed it most, including, eventually, her own family. That experience became the reason she left. Alongside her husband, she founded Nivaan Health, a mobile, in-home concierge practice in Miami built on a simple premise: patients deserve time, trust, and genuine care, not rushed visits and disconnected specialists. </p> <p>In this episode, Dr. Chopra talks with Michael Tetreault about what it actually took t...
What GLP-1 marketing built that most concierge practices haven't.
<p >"Patients have already told the market what they're willing to pay for a health outcome," CMT Editor-in-Chief Michael Tetreault said in an interview for this article. "A GLP-1 subscription and a concierge medicine membership now cost about the same, roughly $3,000 a year. The question isn't whether patients will invest in their health. It's who earns that investment."</p> <p >By Editorial Staff, Concierge Medicine Today, August 2026 (See full list of citations and sources and disclaimers at end of article)</p> <p >Please note, this is market and editorial analysis, not medical, legal, financial, or accounting advice, and it does...
How Are You Iterating? Dr. Kyra Bobinet on Why Compliance Fails
<p >The Story Your Patients Keep Telling Themselves (and How to Rewrite It) with Dr. Kyra Bobinet</p> <p >Why do patients who genuinely want to get healthier so often fail to follow through? On this episode of the DocPreneur Leadership Podcast, host Michael Tetreault talks with Kyra Bobinet, MD, MPH, about the "know-do gap" and the neuroscience behind it.</p> <p >Dr. Bobinet earned her MD from UCSF and her MPH from Harvard, teaches health behavior change at the Stanford Medicine AIM Lab, and is CEO and founder of Fresh Tri, a clinician-facing behavior-change platform built on the neuroscience...
A New Category in Cancer Care, Built by the People Who Saw It Fail
<p >Moving Cancer Upstream: Dr. Jose Barreau on Prevention, Prime Time, and the Fight to Detect Cancer Earlier</p> <p >Dr. Jose Barreau spent decades on the wrong side of a timeline every oncologist knows too well, treating cancer after it was found, often at a stage when the window for real intervention had already closed. That experience became the founding premise behind PreOncology, the company he built to move cancer care upstream from treatment to prevention.</p> <p >Barreau's work recently reached a much bigger audience. He's featured in The Chase: Inside the Race to Cure Cancer, a documentary...
Meet Peds MD -- Ten years of knowing families by name.
<p >Dr. Charles "Trey" Williams didn't set out to disrupt pediatrics. He set out to be the kind of doctor his own kids deserved. After a decade in corporate, insurance-driven practice and a stint inside a health-tech startup, Williams reached the same conclusion many physicians on this podcast have reached: the system was built for throughput, not relationships, and pediatrics runs on relationships.</p> <p >In this conversation, Williams walks through the founding of The Peds MD, a concierge house-call pediatric practice built around what he calls Adaptive Primary Care, a model shaped by five pillars: environmental flexibility, true 24/7 access...
The day "Personalized" stopped working.
<p>Every concierge website on the internet says it. Your patients aren't looking for "personalized." They're looking for a specific person they can trust with their family's health. You ARE that person. The work is showing them — before the first phone call.</p> <p>ABOUT OUR GUEST, GRAHAM KUHN, FOUNDER, FOCUS FILMS</p> <p>LEARN MORE: https://focusfilms.com/</p> <p>I came to this work the long way. I studied opera in college but never became an opera singer — I moved to Atlanta after graduation to join a professional a cappella group, then spent twenty-plus years as a professional sing...
MDVIP's New CMO Dr. Jeffrey Lin on What Sustainable Practice Actually Looks Like
<p>We're delighted today to sit down with MDVIP Chief Medical Officer, Dr. Jeffrey Lin to talk about so building a sustainable practice, finding joy in the practice of medicine, and what's happening what the next chapter of Primary Care looks like.</p> <p>Dr. Jeffrey Lin is a board-certified cardiologist, internist, and the newly appointed Chief Medical Officer of MDVIP, the nation's leading network supporting physicians in personalized, preventive, and relationship-driven primary care. A Harvard Medical School graduate and Yale summa cum laude, Dr. Lin completed advanced fellowship training at Massachusetts General Hospital and Columbia University before building a...
Meet Dr. Una: The Profitable Private Practice Playbook
<p>Thousands of physician-owned private practices go out of business every single year. This does not mean it is impossible to thrive but you do need to play by different rules.</p> <p>Decreasing reimbursements and the higher costs of delivering healthcare services have made it difficult for many private practices to be profitable but you can thrive.</p> <p>LEARN MORE: https://entremd.com/method-book/</p> <p>The Profitable Private Practice Playbook is the blueprint that will get you there.</p> <p>This step-by-step guide to profits in your private practice will show you:</p> <p>Simple mistakes that c...
The Missed Opportunity Nobody in Primary Care Is Talking About
<p > Hosted by Michael Tetreault | Editor-in-Chief, Concierge Medicine Today</p> Episode Overview <p > In one of the most comprehensive episodes in DocPreneur Leadership Podcast history, host Michael Tetreault takes an honest, evidence-based, and encouraging look at the cash-pay and subscription-based primary care landscape — who it serves, how it works, where it's heading, and what every physician and advanced practice clinician needs to understand before making a career-defining decision.</p> <p > This episode doesn't take sides. It takes a clear-eyed look at the full picture — including the parts that don't always make it into the conference keynote.</p> What's Covered in This...
