PodBiz | Where's The Money In Podcasting?
Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.Listen to new episodes every Monday- Let’s...
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The Business of Podcasting at Scale with Colin Anderson
<h2>What changes when podcasting moves from experimentation to infrastructure?</h2><p>This week on PodBiz, NJ speaks with Colin Anderson, Head of Network Development at the Office Ladies Podcast Network, about how podcasting has evolved into a serious commercial business and what that means for creators, networks, and advertisers operating at scale.</p><p>Colin brings a perspective shaped by years inside podcast production, strategy, and network development. He explains why more advertiser money is flowing into podcasting than ever before, how networks think about audience value beyond downloads, and why community still matters even as the industry becomes...
Breaking Out Of Walled Gardens and France's Podcasting Culture with Sarah Toporoff
<h2>Is the secret to podcasting success hidden in the French market?</h2><p><br></p><p>In this episode of PodBiz, Norma Jean Belenky speaks with Sarah Toporoff, Head of Growth for Disco by Headliner, about the evolving landscape of audience growth and monetization. Sarah discusses how her team is helping publishers break podcasting out of "walled garden" platforms and into the wider web, transforming organic traffic into loyal listeners.</p><br><p>As she puts it:</p>"Your audio engineer can't be your audience developer. Like, it just doesn't work that way."<p><br></p><h2>Here are...
Distribution, Relationships, and the Real ROI of Podcasting with Greg Wasserman
<h2>Why do so many podcasters focus on monetization before they’ve solved distribution and audience growth?</h2><p><br></p><p>This week on PodBiz, we’re joined by Greg Wasserman, Head of Relationships at RSS.com, to break down how podcasters actually build leverage in the industry and why relationships, not just downloads, are at the core of sustainable growth.</p><br><p>Greg challenges the industry’s obsession with ads and sponsorships as the only path to revenue. Instead, he explains why podcasting works best when it’s treated as part of a broader business strategy, whether you’re a...
Inside Europe’s Emerging Podcast Market with Andreea Coscai
<h3>What does sustainable podcast growth look like inside a fragmented, multilingual, rapidly developing European market?</h3><p>This week on PodBiz, Andreea Coscai breaks down how creators across Europe are building audiences, reaching listeners across borders, and monetizing through community-first strategies. As the founder of Eurowaves, Marketing Lead at Tink Media, and a key voice in global creator communities, Andreea offers a grounded look at what independent podcasters need to understand about the European landscape.</p><p>As she puts it, marketing is not optional:</p>“If you want to monetize your work, you have to make sure that yo...
Independent Creators, Monetization, and Sustainable Growth with Andrew Weiss
<h3>Where’s the money in podcasting for independent creators?</h3><p>This week on PodBiz, we talk with Andrew Weiss, Director of Partnerships at Podfest Expo, about the real paths to monetization for indie podcasters. Andrew works directly with thousands of creators through Podfest’s global community, and he brings a grounded, practical view of how shows grow, how they earn, and why some creators thrive while others fade out.</p><p>Andrew explains why niche audiences consistently outperform broad ones, what strong brand alignment looks like, and how smaller shows win high-value sponsorships by understanding exactly whom they serv...
How Advertisers Really See Your Podcast: Veronika Taylor on Growth, Revenue, and What Creators Miss
<h3>What makes a show “monetizable” in the eyes of advertisers?</h3><p>This week on PodBiz, Veronika Taylor breaks down how brands evaluate podcasts, what creators often overlook, and why the future of podcast revenue extends far beyond a single medium. As SVP of Content and the Creator Network at Acast, Veronika oversees global teams, creator relationships, and the systems that power advertising across more than 140,000 shows.</p><br><p>She shares a transparent view of what actually drives revenue, how creators can position themselves long before they hit a download threshold, and why integrated brand campaigns are rising fast...
Creative Work, Real Revenue: Jeff Umbro on What Makes a Podcast Business Last
<h3>How do you build a podcast business that lasts- not just creatively, but financially?</h3><p><br></p><p>In this episode of PodBiz, host Norma Jean Belenky sits down with Jeff Umbro, Founder and CEO of The Podglomerate, to talk about what it really takes to grow a sustainable podcast company in 2025.</p><br><p>Jeff shares how his background in book publicity shaped his approach to audience development, why choosing the right clients matters more than chasing big names, and how he built a business by focusing on people, fit, and long-term partnerships.</p><p>As he...
The Magic of Podcast Growth with Arielle Nissenblatt
<p>What does sustainable growth in podcasting look like when the industry keeps changing?</p><br><p>In this episode of PodBiz, Norma Jean Belenky talks with Arielle Nissenblatt, Director of Community and Content at Pinwheel and founder of EarBuds Podcast Collective.</p><p>Arielle shares how creators can grow without chasing trends and why podcasting’s true value lies in connection, not scale. She explains how independent podcasters turn listener trust into real business opportunities through clarity, outreach, and knowing exactly who they serve.</p><br><p>As Arielle puts it:</p>“You are a creator who has figured out...
The Legal Side of Podcasting with Gordon Firemark
<h3>How legally protected is your podcast?</h3><p><br></p><p>In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Gordon Firemark, entertainment and media attorney known as The Podcast Lawyer™. Gordon shares how podcasters can protect their work, structure their businesses, and avoid the mistakes that cost creators time and money.</p><br><p>He explains why “fair use” isn’t a safety net, why every show needs clear contracts, and how creators can think strategically about the business side of podcasting.</p><br><p>As Gordon puts it:</p>“You don’t want to walk up t...
Measuring ROI and Brand Lift on Branded Podcasts with Stevie Manns
<h3>Can working for a brand truly be where the money is in podcasting, and what metrics prove the ROI?</h3><p><br></p><p>In this episode of PodBiz, Norma Jean Belenky speaks with Stevie Manns, a producer with a background in both finance and media who currently works on the branded podcast The Bid for BlackRock. Stevie shares their journey of realizing a passion for podcast production and strategy during the pandemic and how they now apply their over a decade and a half of industry experience to help brands achieve significant return on investment and exposure.</p><...
