The Best Ever CRE Show
Welcome to the Best Ever CRE Show, the world’s longest-running daily COMMERCIAL real estate podcast. Founded by Joe Fairless, a co-founder of Ashcroft Capital who went from buying $35,000 homes to controlling more than $2.7 billion in real estate assets, the Best Ever CRE Show provides commercial real estate expert insights, education, and timely information to our community of active and passive investors who want to build wealth, build a legacy, and do more good in the world. So if you want the real stories behind the good, the bad, and the worst ever deals — plus, insights into what really goes on i...
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Leveraging Your Personality to Scale Your Business with Matt Faircloth
<p>Matt Faircloth breaks down how identifying and leaning into your “core genius” can dramatically accelerate your growth in commercial real estate. He explains that success isn’t about fitting a single mold, but about aligning your role with what you’re naturally wired to do and building a team around complementary strengths. By outlining four key roles—money, brain, hunter, and hammer—Matt shows how each personality contributes to scaling a business and why misalignment leads to bottlenecks. He also shares how focusing on just a small percentage of your highest-value activities can exponentially increase results and overall fulfillment.</p> <p> </p> ...
RV Park Underwriting, Multiple Revenue Streams and Deal Analysis ft. Heather Blankenship
<p>Amanda Cruise interviews Heather Blankenship, who shares how she built a diversified portfolio across RV parks, mobile home parks, and multifamily over 15 years, starting as an owner-operator before scaling with a team. She explains why RV parks offer strong cash flow but require heavy operations, leading her to add more stable assets to balance her portfolio.</p> <p>Heather breaks down how RV parks have remained stable post-COVID due to drive-to demand and supply constraints, while also explaining the complexity of underwriting assets with multiple revenue streams and higher operational costs. She highlights the importance of aligning your investment...
Building an Audience, and Why Most Content Marketing Fails to Get Qualified Investors
<p>Richard McGirr reveals why most educational content attracts the wrong crowd. Those who aren’t prepared or qualified to invest. Learn how to craft messages and lead magnets that filter out the unqualified and speak directly to prospects ready to take action. You'll discover the power of focusing on decision-stage content, like detailed zip code reports or market-specific data, that genuinely move the needle and cut through the noise. This targeted strategy is a game-changer for syndicators, fund managers, and anyone who wants to close deals faster with less wasted effort. </p> <p>Visit trustetc.com/bestever for more info.<...
Transforming traditional insurance, Stacking risk management, and How a Disruptive Insurance Model Could Save CRE Investors Millions, ft. Nicholas Lares
<p>Matt Faircloth has a conversation with Nicholas Lares as he shares his journey from tech at Amazon to transforming insurance through captive-style structures that align your interests directly with your coverage. You'll discover how ownership stakes in insurance pools can eliminate middlemen, reduce unnecessary costs, and align claims incentives so you're rewarded instead of penalized for good risk management. We break down how collective risk-sharing lowers premiums, generates profit shares, and even enables owners to self-insure smarter rather than relying on opaque, profit-driven insurance carriers.</p> <p><br></p> <p>Nicholas Lares</p> <p>Current role: Principal and Founder...
Supply and Demand, Bootstrapping Growth, Marketplace Strategy ft. Steve Taylor
<p>Amanda Cruise interviews Steve Taylor, who shares how a costly office lease signed just before the COVID-19 lockdowns pushed him to rethink how commercial space is marketed and monetized. After struggling to fill vacant space in London, he developed SoCommercial, a platform designed to let anyone list and monetize any size of commercial real estate, from full buildings to fractional spaces like desks or storage shelves. He explains the challenges of building a two-sided marketplace, emphasizing the difficulty of balancing supply (listers) and demand (lookers) while bootstrapping growth without major funding. Steve also discusses his “free-to-list” model, his belief in r...
Ratio Metrics, Lead Quality and Scaling Capital Raising with Richard McGirr
<p>Richard McGirr breaks down why absolute metrics alone can lead to perverse incentives and how pairing them with ratio metrics can transform your business. You'll discover the critical difference between raw lead counts and quality indicators like lead-to-call ratios. Richard shares real-world examples from his thriving property fund, revealing how focusing on these ratios helped him raise over $12 million in just Q1, doubling previous months' results and setting new records.</p> <p> </p> <p>Visit trustetc.com/bestever for more info.</p> <p>Book your free demo today at bill.com/bestever and get a $100 Amazon gift card.</p> <p>Vi...
Preparing Your Business for AI Agents, CRM Systems and Data Strategy with Richard McGirr
<p>Richard McGirr talks about how most entrepreneurs and investors overlook the simplest yet most powerful way to leverage AI organization. Revealing how meticulous systems and data management are the secret weapons that turn AI agents from a futuristic fantasy into your daily operational powerhouse.</p> <p>Discover how top firms are transforming their productivity with just a few tweaks: from recording every internal meeting and keeping your CRM hyper-updated, to organizing your data in Markdown instead of Word. Richard shares compelling insights from his own experiments like how understanding risk discussions boosts deal closure rates by revealing what truly...
The Secrets to Engaging Podcast Tips for Beginners ft. Phil Boggia
<p>Ash Patel & Amanda Cruise talk to Phil Boggia. He shares his unexpected transition from 14 years in federal law enforcement to multi-million dollar resort investments. Discover why he left residential real estate behind, how he mastered commercial retail with triple-net leases, and why resorts with wedding venues and golf courses are his latest obsession. Phil reveals the secrets behind his low-basis acquisitions, layered revenue streams, and how to structure deals that weather market swings without losing sleep.</p> <p>This episode is perfect for passive investors seeking reliable income streams beyond traditional real estate, operators looking to diversify into niche...
The Surprising Shift in Real Estate Deal-Finding Post-2023 Crisis ft. Marcin Drozdz
<p>Matt Faircloth sits down with Marcin Drozdz, a capital markets expert with over $3 billion in deals under his belt. Drozdz reveals the proven strategies that enable him and his clients to raise 8- and 9-figure capital consistently. The key takeaways include learning how to create compelling messaging that effectively showcases your unique advantages, discovering the core components of modern investor funnels for sustainable lead generation to create a predictable lead pipeline, understanding how to package your "unfair advantage" using proven frameworks and convert high-net-worth prospects without resorting to high-pressure sales, and gaining expert insights on what works and what...
Investing in Oregon Real Estate: A Comprehensive Guide to Opportunities ft. Jerry Jones
<p>Richard McGirr talks to Jerry Jones about how most investors underestimate how challenging it is to raise a blind pool fund until they try. Jerry Jones, a seasoned real estate investor with over $11 million raised in syndications, shares the unconventional strategies he's discovering to crack the code. In this episode, Jerry reveals why traditional lead magnets like books are losing their punch and what to do instead in a world where people's attention spans are shrinking.</p> <p>Jerry Jones</p> <p>Current role: President, Principal Broker of Pikes Northwest Inc </p> <p>Based in: Salem, Oregon</p> <p>W...
