The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More
The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.
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How to Set Up Affiliates to Win (Onboarding Checklist)
<p>You've got affiliates raising their hand. Now the real question is: what do they get in the first few days after they say yes? In this episode, I'm giving you my affiliate onboarding checklist. The exact pieces that help new affiliates feel confident, find what they need fast, and start promoting without a bunch of back-and-forth. If your current onboarding is "here's the link, good luck"... this will fix that.</p> <p> </p> <h3>Links Mentioned in this Episode</h3> <p>Weekend Email Template<br /> <br /> Sample Affiliate Promo Plan<br /> <br /> How to Write Swipe Copy for Your A...
How to Grow Affiliate Program Revenue 20X in 48 Months
<p>Most affiliate programs grow by inches. This one grew by miles. In today's episode, I'm breaking down how we grew affiliate revenue 20X in 48 months. No fluff. No "one weird trick". Just the exact moves that changed everything: what we focused on first, what we stopped doing, the leverage points that mattered most, and a few bets that didn't pay off. If you want a clear playbook for scaling an affiliate program without burning trust, relationships, or your sanity... this is it.</p> <h3>Links Mentioned in this Episode</h3> <p> </p> <p>Affiliate Training Templates and Scripts<br /> <b...
How to Fix the Biggest Affiliate Marketing Mistakes
<p>If affiliate marketing feels harder than it should, chances are you're making a few mistakes you don't even realize are mistakes. And the frustrating part? Most affiliates repeat the same ones over and over. In this episode, I'm breaking down the most common affiliate marketing mistakes I see every day and what to do instead. This episode will show you how to fix the small things that make a big difference.</p> <h3>Links Mentioned in this Episode</h3> <p>Avatar Creation Guide<br /> <br /> Affiliate Promo Plan<br /> <br /> Review Post Guide<br /> <br /> Pretty Link<br /> <br />...
How to Get Affiliates to Trust You (So They Actually Promote You)
<p>Trust is what separates good affiliate programs from great ones. It's the reason someone says yes to your offer... and keeps showing up promo after promo. If your affiliates don't trust you, or don't believe you've got their back, they'll disappear, fast. In today's episode, I'm sharing exactly how to build that trust. The kind that gets affiliates excited to promote, confident in your offer, and loyal for the long haul. These are the same strategies we've used to keep top affiliates engaged for years.</p> <h3>Links Mentioned in this Episode</h3> <p>Affiliate Email Template<br /> <br />...
How to Get Affiliates to Actually Promote
<p>If you want affiliates to actually promote, it's on YOU to make it happen. Because the truth is… most affiliates don't wake up thinking about your program, your product or your launch. They need a spark—and if you don't light the fire, no one will. In this episode, I'll show you how to activate affiliates early, keep them engaged, and turn passive partners into top promoters.</p> <h3>Links Mentioned in this Episode</h3> <p>Affiliate Promo Plan Template<br /> <br /> Rethink Dieting Webinar with Matt and Alan</p> <p>Get ALL of our Affiliate Activation Templates<br /> <br...
How to Sell With Confidence (Not Desperation)
<p>When it's time to sell, do you suddenly sound… different? A lot of people do. Their tone changes. Their words change. Their confidence changes. And without realizing it, they stop sounding like themselves. They stop sounding confident and start sounding desperate. That shift kills trust, hurts conversions, and slowly damages your brand. In this episode, I'm sharing how to sell in a way that feels natural, confident, and completely on brand… without sounding desperate, awkward, or fake. If selling ever feels uncomfortable or forced, this episode will help you fix that.</p> <h3>Links Mentioned in this Episode</h3> <p> <...
Is AI the End of Affiliate Marketing?
<p>What if the biggest threat to affiliate marketing right now… is also its biggest opportunity? There's been a lot of noise lately about AI replacing content creators… killing SEO… making affiliates obsolete. But is that actually true? In today's episode, I'm discussing the real impact of AI on affiliate marketing… what's changing, what isn't, and how the smartest affiliates are using AI to grow faster than ever. If you're worried AI is going to ruin everything… or just trying to figure out how to adapt, this one's for you.</p> <h3>Links Mentioned in this Episode</h3> <p>Review Post Pro<b...
How to Grow Your Affiliate Program with Podcast Interviews
<p>If you're looking to grow your audience, boost your credibility, and build your email list in a big way, podcast interviews might just be your secret weapon. In this episode, I'm sharing exactly how I've landed more than 600 podcast interviews… and how I turned those into affiliates who became a huge driver of our company's growth.</p> <p> </p> <h3>Links Mentioned in this Episode</h3> <p>ListenNotes</p> <p>MeetEdgar<br /> <br /> Your First 100 Affiliates<br /> <br /> Pretty Link</p>
2026 New Year's Resolutions for Affiliate Marketers
<p>Let me ask you something… what if 2026 is the year you stop hoping affiliate marketing works and start treating it like it actually matters? Not more random promos. Not more last‑minute emails. Real commitments that change how you show up, how you promote, and how you get paid. In this episode, I'm sharing the affiliate resolutions that actually move the needle… from building systems and tracking results to selling with confidence and creating bonuses that stand out. If you want this year to be different, this is where it starts.</p> <h3>Links Mentioned in this Episode</h3> <p> </p...
New Year's Resolutions for Affiliate Managers
<p>What if 2026 was the year your affiliate program finally took off? Today, I'm sharing the resolutions smart affiliate managers are making this year. These are the type of resolutions that lead to bigger launches, more evergreen sales, and stronger affiliate relationships. If you want this to be your best year ever, listen up.</p> <h3>Links Mentioned in this Episode</h3> <p>Affiliate Email Pro<br /> <br /> Affiliate Training Templates<br /> <br /> The Book on Affiliate Management <br /> <br /> Affiliate Terms Wizard<br /> <br /> Affiliate Activation Templates</p> <p> </p>
