The Modern Retail Podcast
The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more
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The dawn of DTC 3.0
<p>In 2026, the term direct-to-consumer, or DTC, has become somewhat of a pejorative within the retail startups ecosystem.</p> <p>Enter: “DTC 3.0,” or what’s dubbed as the most sustainable and profitable version of the model to date. The term was popularized last year after an X post by Cody Plofker, the CEO of Jones Road Beauty, though a debate has emerged on what the phrase entails.</p> <p>On this week's episode of the Modern Retail Podcast, senior reporter Gabriela Barkho is joined by two veterans of the DTC landscape who started their brands in the 2010s. Nate Checketts, co-fou...
Inside the Super Bowl activation boom
<p>This week on the Modern Retail Podcast, special projects editor Melissa Daniels is joined by senior reporter Julia Waldow to dive deep into the world of brand activations happening around Super Bowl LX. Many brands don't have the $8 million to drop on a Super Bowl ad. In turn, they're tapping pop-ups, concerts and other IRL experiences to drive awareness before millions of eyeballs in the Bay Area, where the Super Bowl will be held at Levi's Stadium.</p>
How ICE activity became an issue retailers big and small can no longer ignore
<p>On this week’s Modern Retail Podcast, the staff discusses how the growing presence of Immigration and Customs Enforcement (ICE) in cities like Minneapolis is impacting retail. Senior reporter Gabriela Barkho and special projects editor Melissa Daniels are joined by Modern Retail executive editor Anna Hensel to discuss topics like executives' reactions, shoppers’ protests and how brands are expressing solidarity with people on the ground.<br>In this episode, the three discuss:</p> How local and national retail brands with a Minneapolis presence are addressing their employees and customers. Recent ICE killings of Renee Good and Alex Pretti pushed corpo...
The high cost of free returns
<p>On this week's episode, special projects editor Melissa Daniels takes a deep dive into how brands are shaking up their returns playbook. As many as 72% of brands are charging for returns these days, according to the National Retail Federation, but that's a major customer pain point. In turn, it's an area of business that brands are constantly evaluating to make sure their return policies make logistical and financial sense while still providing a good customer experience.</p> <p>Daniels speaks with Samantha Gold, founder of sleepwear brand Motette, and Arin Schultz, chief growth officer at mattress brand Naturepedic, about...
Cautious optimism at NRF around AI and shopper sentiment in 2026
<p>This week, co-hosts Gabriela Barkho and Melissa Daniels are joined by senior reporter Julia Waldow to dive into takeaways from the National Retail Federation's 2026 conference; it's the retail industry's biggest conference, and typically sets the tone for the year.</p> <p><br>The mood at NRF was cautiously optimistic, with brands and retailers showing off their best use cases of agentic commerce and AI tools to help with checkout and discovery. Waldow explains how the week also saw announcements from the likes of Google, and Microsoft about the tools they're deploying for retailers to try. But at the same...
What is in and out for wellness in 2026
<p>Kicking off the new year, the Modern Retail Podcast is delving into all things wellness.</p> <p>This week, senior reporter Gabi Barkho is joined by Rachel Hirsch, founder and managing partner of Wellness Growth Ventures, which has backed brands like BelliWelli and Cure Hydration. Together, they predict what’s on trend and what’s on its way out, when it comes to health and wellness. The categories discussed include food and beverage, beauty, and fitness. </p> <p>The emerging themes in 2026 include:</p> The definition of wellness resolution is constantly evolving, especially as consumers try more trends and focus...
The Modern Retail Podcast's 2026 predictions
<p>On this week’s Modern Retail Podcast, the editorial team dives into what’s to come in 2026. Senior reporters Gabriela Barkho and Melissa Daniels are joined by executive editor Anna Hensel for a roundtable discussion on the biggest retail predictions in the coming year.</p> <p>Hensel, for example, is contemplating how AI will continue to shape e-commerce and the way people shop in 2026. Meanwhile, Daniels predicts that the creator economy will only get bigger as brands continue to invest in this marketing channel. With that, the team debates whether social media and other e-commerce channels will continue to bomb...
A look back at 2025, from tariffs to Target to Labubus
<p>On this week's Modern Retail Podcast, hosts Gabriela Barkho and Melissa Daniels are joined by reporter Mitchell Parton to discuss the themes and trends that dominated retail in 2025. The year certainly didn't play out the way that many in the retail industry were initially expecting, as tariffs upended many companies' carefully laid plans for the year.</p> <p>Still, there were pockets of hope. Even though there weren't as many IPOs this year as some in the industry hoped there would be, there were still some promising acquisitions, like Church & Dwight buying hand sanitizer brand Touchland, and Harry's parent...
PepsiCo thins portfolio and bets on better-for-you products
<p>This week's episode of the Modern Retail Podcast kicks off with a discussion between co-hosts Gabriela Barkho and Melissa Daniels about PepsiCo's announcement that it will be trimming its portfolio and cutting back prices as part of a new agreement with activist investor Elliott Investment Management. They also unpack the opportunities the conglomerate faces as it plans more innovation in the better-for-space, whether that's removing artificial colors and flavors, or including more protein, fiber and whole grains.</p> <p><br>Then on the featured segment (15:40), Daniels is joined by Modern Retail's Allison Smith and Julia Waldow to unpack the...
How startups get on the shelves of Whole Foods
<p>On this week’s Modern Retail Podcast, senior reporters Melissa Daniels and Gabriela Barkho kick things off with a look at the record-setting use of buy now, pay later payments over Black Friday weekend. The duo also gets into the holiday spirit by talking about the widespread impact of seasonal flavors. This year’s big trend? All things cranberry.</p> <p>Later on in the episode (23:41), Barkho sits down with Kelly Landrieu, principal planner of local & emerging brands at Whole Foods Market, who heads up its Local & Emerging Accelerator Program. In the conversation, Landrieu outlines the program’s role in bri...
