The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline...
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What to Do When You’re Making Sales But Still Feel Broke (Stop Profit Leaks & Start Paying Yourself)
<p>You’re making sales, but your bank account says otherwise. In this episode, I talk about why revenue feels like a lie when profit is missing, and the strategies you can use this quarter to get money back in your bank. I share a story of one of my students who has a million dollar business that was barely paying her, and the exact steps she took to turn it around. I also break down how to spot money leaks, what belongs in your true cost of goods, and how to separate your value as a CEO from the la...
Why Scattered Products Kill Repeat Sales (and What to Do Instead)
<p>Your product line might be the reason customers are confused and not buying. In this episode, I walk you through why having scattered categories and “a little bit of everything” is quietly killing your sales, and what to do instead. In this episode, I’ll tell you how one student went from scraping by to consistent $15K-$35K months by focusing on a few core SKU’s. Listen in for the questions I ask in EVERY product audit, how to define what you want to be known for, and create a tight, profitable product line. Plus, we’ll talk about how...
What to Double Down on After Black Friday (If You Want to Scale in 2026)
<p>Your holiday sales can become your year-round baseline. Here’s how. In this episode, I share exactly how to turn your Black Friday and Cyber Monday momentum into consistent, year-round sales, without adding endless new products or starting from scratch. You’ll learn how to identify and double down on your true best sellers, refine winning offers for January and beyond, and build a simple weekly sales rhythm across the channels that are already working. I’ll also show you how to read your real-time customer data (carts, bundles, clicks) and use “other people’s audiences” to keep fresh buyers disco...
728. What's Keeping Your Product Sales Stuck? (For Etsy, Shopify, Wholesale, Amazon, and Market Sellers)
<p>Say goodbye to chasing the algorithm, adding endless SKUs, or burning yourself out trying to “push through.” In this episode, I break down exactly why product businesses hit revenue plateaus (whether that’s $2K, $5K, $10K, or beyond) and the four practical shifts that move you past them without more hustle. You’ll learn how to simplify your offer line, price and bundle for profit, build a weekly sales rhythm that doesn’t rely on social media, and step into the CEO identity your next level requires. Walk away with a focused action plan you can apply across Etsy, Shopify, w...
727. Black Friday Marketing Plan: What to Prep, Post, Email, and Sell (Etsy, Shopify, Social Media and In-Person)
<p>Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoff...
726. Hope is NOT A Strategy (Set Yourself Up for Your Best Q4 Yet)
<p>If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you’ll be able to decide on a hero product to go all in on, refine your visibility, engage customers intentionally, and activate your sales plan to see real sales roll in. Whether you sell on Etsy, Shopify, or at mark...
725. What to Do NOW So You’re Ready by Black Friday
<p>Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These are the exact steps my students inside The Product Boss Sales Accelerator are using to turn slow seasons into record-breaking months and I’m breaking them...
724. From Idea to On Shelves At Nordstrom: How to Get Your Product in Front of the Right Buyers with Courtney Johnson
<p>Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations into brilliant product ideas that sell. We also dive into creative, under-the-radar ways to get your products into the right hands, WITHOUT relying only on social media. </p><p>In This Episode, You’ll Learn:</p><p>00:00 - Who is Courtney...
723. Break Into Gift Guides Using AI: Game-Changing PR Strategies for Product-Based Businesses with Gloria Chou
<p>Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You’ll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk a...
722. “I Had A 200K Business & Was Burned Out” Rebuilding for Profitability and Peace | Coaching Session
<p>Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 retail business, and when she realized the model was no longer serving her health or happiness, she courageously chose to reinvent her business online. In this conversation, you’ll hear what it looks like to pivot with purpose, release what no longer fits, and rebuild a business that supports the life you truly want...
