The New Music Business with Ari Herstand
**WEBBY AWARD FOR BEST MUSIC PODCAST**“#1 music industry podcast to help keep you in the loop” -Spotify“The 10 Best Music Business Podcasts of 2022" – VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find...
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Artist Manager on Music Marketing, Artist Branding and Gen AI
<p>This week on the New Music Business podcast, Ari sits down with Charlie Stent of Stent Music Group to discuss what it takes to build a successful career in today’s music industry. From artist management and branding to fan communities, social media strategy, and release campaigns, Charlie shares the lessons he’s learned from years of working with independent artists.</p><br><p>Charlie Stent:</p><p>https://www.instagram.com/stentmusicgroup</p><p>https://www.stentmusicgroup.com/</p><br><p>Check out Ari’s Take:</p><p>https://aristake.com</p><br><p>07:18 – Charlie's Journey Into Music Manageme...
How This Indie Publishing Company Got Over 100 #1 Hits
<p>This week on the New Music Business podcast, Ari sits down with Chris Farren, Grammy-nominated songwriter and founder of Combustion Music, a Nashville-based music publishing and artist development company responsible for more than 100 number-one hits.</p><p>Chris shares decades of experience navigating the music business, from writing hit songs to building a publishing company and developing artists. Ari and Chris break down how professional songwriters get signed, how songwriting rooms work, how publishing deals and advances are structured, and how songwriters earn royalties.</p><br><p>Follow Chris Farren:</p><p>https://www.instagram.com/combustionmusic/</p><p>...
How the Major Labels Use AI Fans To Market Music
<p>This week on the New Music Business podcast, Ari sits down with Joe Lim, founder and CEO of Floodify, a marketing technology company that has distributed over 2 million short-form videos for major labels including Universal Music Group, Warner Music Group, and Sony Music.</p><br><p>Joe pulls back the curtain on the rapidly evolving world of music marketing, explaining how burner accounts, clipping networks, AI-generated content, fan pages, influencer campaigns, and algorithm-driven distribution are shaping the careers of artists today. We explore the ethics behind these tactics, the concept of the “dead internet,” how major labels and marketers use...
How To Build An Independent Artist Career From The Ground Up
<p>This week on the New Music Business podcast, Ari sits down with Toni Nelson, artist manager, business manager, and co-founder of 1990 Records.</p><br><p>Toni Nelson is an artist manager and co-founder of 1990 Records with a background in retail fashion and mental health clinical work. Combining expertise in behavioral science with music industry operations, Nelson specializes in sustainable artist development, data analytics, and guiding independent artists like Adrian Daniel, to build long-term, monetizable careers while protecting their intellectual property. </p><br><p>Follow Toni Nelson:</p><p>https://www.instagram.com/1990records19/</p><p>https://1990records.org/</p><...
How Deezer is Approaching AI Music And Payments
<p>This week on the New Music Business podcast, Ari sits down with Alexis Lanternier, the CEO of global music streaming platform Deezer. Together, they break down the massive influx of AI-generated music flooding streaming services, Deezer’s pioneering efforts in AI detection and fraud removal, and the future of fair artist payouts through user-centric royalty systems. </p><br><p>Follow Alexis Lanternier:</p><p>https://www.instagram.com/deezer/</p><p>https://www.deezer.com/us/</p><br><p>Check out Ari’s Take:</p><p>https://aristake.com</p><br><p>05:45 - The Reality of AI Music Flooding Stre...
How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family
<p>This week on the New Music Business podcast, Ari sits down with Patrick Laird, cellist and co-founder of the classical cover duo, Brooklyn Duo. Patrick breaks down how he and his wife built a music career without traditional touring. He discusses their journey from viral YouTube videos to building an evergreen passive income model, navigating revenue streams across Pandora, Spotify, and YouTube, the intricacies of sheet music publishing, catalog acquisition offers, and why creating utility-based music enabled the creative freedom to pursue personal projects. </p><br><p>Follow Patrick Laird:</p><p>https://www.patricklaird.com/</p><p>https...
How He Got a Million Monthly Listeners and a Sold Out Tour Independently
<p>This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out headline tours, and building an intensely loyal community across TikTok and Discord. They discuss his creation process, content strategy, delegating production, leveraging pre-save ad campaigns, and releasing his debut album, Icarus Too Close to the Sun.</p><br><p>Follow Jared Benjamin:</p><p>https://www.instagram.com/jaredbenjaminofficial/</p><p>http://tiktok.com/@jaredbenjaminofficial</p><br><p>Check out Ari’s Ta...
Artist Manager on Viral Syncs and the State of Music Marketing
<p>This week on the New Music Business podcast, Ari sits down with Laurie Lee Boutet, artist manager at Wednesday Management and manager of the chart-topping Canadian rock band The Beaches.</p><br><p>Laurie shares the incredible story behind The Beaches' explosive rise following their breakout sync placement in Off Campus, why viral TikToks aren't enough anymore, and how artists can build lasting careers by creating cultural moments and not just chasing algorithms.</p><br><p>Follow Laurie Lee:</p><p>https://www.instagram.com/laurieleeboutet/</p><p>https://www.wednesdaymgmt.com/</p><br><p>Check out Ari’s Ta...
How To Be a Professional Hit Songwriter
<p>This week on the New Music Business podcast, Ari sits down with Andreas Schuller, hit songwriter, producer, and co-founder of music publishing company Honua Music. Andreas has written and produced songs for artists including The Weeknd, Jason Derulo, Madison Beer, and many more, accumulating billions of streams and numerous gold and platinum records.</p><br><p>Andreas breaks down how hit songs are actually created, how publishing companies develop songwriters, and why today's music industry is more relationship-driven than ever. He shares the story behind Jason Derulo's smash hit "Wiggle," explains how songwriting camps work, discusses the evolution of...
How Major Label A&R Has Evolved and How Hit Songs Are Written
<p>This week on the New Music Business podcast, Ari sits down with legendary A&R executive, publisher, and educator Pete Ganbarg.</p><p>With more than three decades in the music industry, Pete has helped shape the careers of artists, songwriters, and hit records across multiple generations. In this conversation, he breaks down how A&R has evolved from the days of artist showcases and long-term development deals to today's algorithm-driven landscape. Pete explains why great A&R is still about connecting great artists with great songs, even as technology and discovery platforms continue to change.</p><br><p>...
