The SaaS Podcast: Build, Launch & Scale Your SaaS
Build, launch, and scale your SaaS with real strategies from founders who’ve actually done it. Honest conversations about what’s working in SaaS growth, recurring revenue, and building products people want. The SaaS Podcast shares in-depth interviews with proven SaaS founders and entrepreneurs, where we unpack the real stories behind the wins, failures, pivots, and lessons learned along the way. You’ll discover practical insights you can use to get traction, reach product-market fit, grow your MRR, and scale your SaaS — including how to leverage AI without the hype. Hosted by Omer Khan — SaaS founder, advisor, and creator of SaaS Club...
10
465: Enterprise Sales Strategy: Closing Deals in 9 Days | Briq
<p>Bassem Hamdy helped scale Procore to $100M ARR, but his own startup almost failed when investors forced a pivot. After firing 200 people to regain control, he ignored the "expert" advice and returned to his original vision to build an 8-figure AI automation platform.</p> <p>In this episode, Bassem (CEO of Briq) reveals why "listening to the customer" often creates a Frankenstein product. Learn how he closes Enterprise deals in just 9 days using a "micro-value" strategy, why he downsized the team to increase revenue per employee, and the danger of selling to corporate Innovation Teams.</p> <p><br></p> <...
Founder-Led Sales: Landing Instacart & LinkedIn Without a Sales Team | Nexla
<p>Saket Saurabh defied standard SaaS advice by skipping SMBs and selling directly to Enterprise giants like Instacart and LinkedIn from day one. Here is the "Enterprise First" strategy that allowed Nexla to become cash flow positive with multiple 7-figures in revenue before their Series A.</p> <p>In this episode, Saket (Co-founder & CEO of Nexla) breaks down exactly how to navigate complex corporate buy-cycles without a track record. Learn how he used "consultative selling" to close 6-figure contracts, the "Magic Moment" live-coding tactic that won Instacart, and the painful "Zero Salary" pivot the founders took to save the company...
Pivoting from Consulting to $1M ARR (The AI Agent Strategy) | Cotera
<p>Ibby Syed accidentally built a consulting agency while trying to build software. Then, he executed a SaaS Pivot to AI Agents and hit $1M ARR.</p> <p>In this episode, Ibby (Co-founder of Cotera) reveals how to escape the "Service Trap." Learn why hitting $150k ARR in consulting revenue was actually a "local maxima" that nearly killed the startup, how his co-founder replaced months of data science work with 100 lines of code, and the specific LinkedIn Outbound Strategy (sending free leads) that books meetings with high-value buyers. He also breaks down why teaching customers to build their own AI...
Building a 7-Figure SaaS on Slack (Surviving Platform Risk) | Polly
<p>Bilal Aijazi built a multi-million dollar SaaS on Slack despite competing features and clunky onboarding. Here is his 7-figure SaaS growth strategy.</p> <p>In this episode, Bilal Aijazi (Founder of Polly) breaks down how he navigated the treacherous waters of building a business on top of a major platform. You will learn how Polly achieved viral product-market fit with an 80% completion rate on a difficult 5-step installation process. Bilal reveals the evolution of their Freemium Pricing Model, how a fantasy football user led to enterprise HR contracts, and the critical playbook for surviving when platforms like Slack or...
Selling a Bootstrapped SaaS for 8-Figures (The Exit Strategy) | GoProposal
<p>James Ashford sold his bootstrapped B2B SaaS for an 8-figure exit to Sage. Learn his counter-intuitive SaaS Exit Strategy for founders.</p> <p>In this episode, James Ashford (Founder of GoProposal) shares the playbook for building a highly sellable asset with zero external funding. Discover his unique SaaS Marketing Strategy, how he used the PATH sales method, and why customer proximity was the secret weapon that allowed a bootstrapped SaaS to defeat competitors with $75M in funding. He breaks down the "Built to Sell" mindset required to achieve an 8-figure exit with just a 12-person team.</p> <p><...
SaaS Growth Strategy: From Zero Revenue to 8-Figures | Assembled
<p>Ryan Wang went from 8 months without revenue to building Assembled, an AI platform doing tens of millions in ARR. Here is his hard-won SaaS Growth Strategy.</p> <p>In this episode, Ryan Wang (CEO of Assembled) shares the gritty details of surviving a tough launch and scaling an enterprise platform. Learn the pivotal moment of finding Product Market Fit when he discovered the exact same color-coded scheduling spreadsheet at Stripe, Grammarly, and Casper. He explains the high-stakes risk of Usage Based Pricing with no minimums, how a data-driven ICP exercise unlocked growth from 10 to 50 customers, and the critical lessons...
Bootstrapped SaaS: From $50M Exit to $30M ARR with Zero Funding | Everflow
<p>Sam Darawish sold his first company for $50M and then bootstrapped Everflow to $30M ARR with zero outside funding. Discover his rare playbook for Bootstrapped SaaS growth.</p> <p>In this episode, Sam Darawish (CEO of Everflow) breaks down the philosophy of SaaS Capital Efficiency. Learn how six months of rigorous prospect validation allowed him to sell screenshots before building the product, leading to rapid Product Market Fit. He details why focusing on a tiny TAM first helped them hit $1M ARR quickly, and the major product challenges that arise when executing a Niche to Mainstream Strategy by expanding...
Product-Led Growth Playbook: 8-Figure ARR with $0 Ad Spend | Read AI
<p>David Shim sold his first startup for $200M, but when he started Read AI in 2021, he built something that failed spectacularly — 5% retention after 30 days. Instead of pivoting to chase revenue, he focused obsessively on fixing one metric: day-one ROI.</p> <p>In this episode, David Shim (CEO of Read AI) breaks down the Product-Led Growth playbook that took them from 5% retention to 81%, generating 8-figures in ARR with virtually zero ad spend. He reveals how building viral loops into the product creates a flywheel of 1M+ new accounts monthly, and why competing against giants like Google and Zoom requires building a...
Bootstrapped SaaS Strategy: $0 to $27M ARR by Serving vs Selling | Spectora
<p>Kevin Wagstaff and his brother Michael turned a $5,000 investment into a $27 million ARR home inspection software business—without raising venture capital for the first six years.</p> <p>After nine months of customer research, they built Spectora by focusing on one philosophy: serve before selling. Kevin answered every support message within 60 seconds for five years, showed up daily in online communities without pitching, and even took a 6AM Sunday demo that unlocked their biggest growth wave. Today, Spectora serves 12,000+ inspectors while Kevin has stepped back from the CEO role, recognizing he was best suited for the zero-to-10 journey.</p> <p>...
Product-Led Growth: From 20,000 Email Disaster to 7-Figure SaaS | Mailtrap
<p>Back in 2011, Sergiy Korolov's team accidentally sent 20,000 test billing emails to real customers—a complete disaster. They built a simple internal tool to prevent it from happening again, shared it with the Ruby on Rails community, and it exploded. Fast forward to today: Mailtrap generates seven-figure ARR with 100,000+ monthly active users.</p> <p>In this episode, Sergiy Korolov (Co-founder of Mailtrap) reveals the SaaS Pricing Strategy behind converting a massive free user base into paid customers. Learn his controversial "Mandatory Survey" tactic that unlocked deep customer insights without hurting conversion, how he used a "Fake Door" test to validate a...
