Marketing Brew Weekly
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
10
The CMO Gets a Rebrand
<p>The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry report to discuss our findings on where CMOs stand in a world of AI and GTM and Chief Entertainment Officer roles, and how the title could be changing in the future. </p> <p><br></p> <p>00:00: Intro</p> <p>02:28: Do companies need a full time CMO </p> <p>12:30: Can CMOs withstand pressure from AI</p> <p>22:10: CMO title is getting a rebrand</p> <p><br></p> <p>This e...
We Rank the Best Brand Mascots
<p>Is Tony the Tiger actually a grrrreat mascot? We threw him, plus 12 of his mascot friends, into a new segment we’re calling Marketiering, to find out where some of the most recognizable and iconic mascots actually fall. From Duolingo to McDonald’s, we assess whether the famous fuzzy, creepy, and just plain WTF faces were actually good or bad for their brands. </p> <p><br></p> <p>00:00: Intro</p> <p>02:28: A brief history of mascots </p> <p>06:15: Quaker Oats </p> <p>08:05: Duolingo</p> <p>10:35: State Farm</p> <p>12:40: Liberty Mutual </p> <p>14:35: Aunt Jemima </p> <p>16:00: McDonald’s </p> <p>18:20...
Drafting The Best Brand Tactics For Football Season
<p>It’s football season and if your brand is looking to go beyond the logo slap, we’re drafting our favorite nontraditional marketing moves on and off the field. From coach partnerships to flag football, there are so many opportunities for your brand to get in the game that can prove to be a total touchdown, without the billion dollar budget. </p> <p><br></p> <p>00:00: Intro</p> <p>02:10: Fashion and merch collabs </p> <p>06:00: Original longform content</p> <p>11:20: Fan activations </p> <p>15:00: Athlete partnerships and NIL</p> <p>16:50: Flag football</p> <p>19:00: Social appearances </p> <p>21:00: Coach content<...
The Evolution of Brand Trips
<p>Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous creators to luxurious destinations, Cocokind who took the approach of appealing to the average customer, and OpenAI, which ran right into the backlash they created from their very first brand trip to the great outdoors. </p> <p><br></p> <p>00:00: Intro</p> <p>01:30: The evolution of brand trips </p> <p>05:20: The infamous Tarte trip </p> <p>13:45: Cocokind appealing to regular consumers</p> <p>19:30: Waterboy mixes customers and influen...
Brands in the Comments: A Helpful Guide
<p>Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other brands, we’re breaking down the best ways to leave an impactful comment on TikTok and Instagram posts – and how you can avoid regretting a comment that just doesn’t land. </p> <p><br></p> <p>00:00: Intro</p> <p>02:00: Did the Wendy’s Twitter account start this trend</p> <p>04:30: Brands being summoned vs. randomly jumping in </p> <p>06:00: PF Chang’s cake adventure </p> <p>08:00: When commenting goes...
Should Your Brand Be on Substack?
<p>This week, we’re talking about the brands implementing a strategy on Substack. While it’s not for everyone, some have cracked the code of sharing behind-the-scenes content, thoughts from founders, and the thoughtful tips newsletter readers have come to expect. But how does this differ from email marketing, and what should brands thinking about joining the platform do before jumping in? </p> <p><br></p> <p>00:00: Intro</p> <p>01:15: Brands venturing into Substack </p> <p>02:43: How this differs from email marketing</p> <p>07:20: Making newsletters valuable </p> <p>08:30: A person vs. a brand writing </p> <p>12:00: Which brands should b...
Pop-Ups Pop Off: How to Make Your Experiential Event Effective
<p>This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We break down a pop-up vs. a stunt, explain how a line outside can do all the heavy lifting for your marketing, and share our thoughts on some of the most effective recent pop-ups that have given us FOMO. </p> <p><br></p> <p>00:00: Intro</p> <p>01:30: Difference between a pop-up and a stunt </p> <p>04:30: What is the point of a pop-up</p> <p>08:30: Using social to tell the stor...
The Dos and Don’ts of a Logo Refresh
<p>This week, we’re taking a look at the brands that have done a logo refresh – the right and wrong ways. From Spotify’s limited edition disco ball drama to Levi’s World Cup win, we run through the hits and misses of rolling out a new icon for your brand. </p> <p><br></p> <p>00:00: Intro</p> <p>02:00: Why do brands change their logos </p> <p>04:40: Risks of changing logos </p> <p>08:40: Levi’s World Cup logo change</p> <p>12:50: Spotify’s disco ball </p> <p>16:40: Mountain Dew </p> <p>20:15: Gap’s 2009 rebrand fail </p> <p>22:30: Hopping on the Taylor Swift bran...
Creators in the C-Suite? Why It's Happening More Than You Think
<p>This week, we’re exploring the latest trend of creators snagging C-Suite titles – but which ones are legit and which ones are for show? From Jake Shane touting a German candy brand to Vivian Tu’s actual financial advice, we look at the actual titles and the work behind them. Plus, when is perceived authenticity the least of your risks when it comes to naming a creator to your executive team? </p> <p><br></p> <p>00:00: Intro</p> <p>00:40: Examples of creators with C-suite titles </p> <p>02:15: The difference between real and made up titles </p> <p>04:00: Does the audience...
Microdramas Are a Mega Trend
<p>This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a mini episode? We take a look at the length, home, production value, and risks of investing in microdramas, and share thoughts on which brands might want to jump in, or keep scrolling. </p> <p><br></p> <p>00:00: Intro</p> <p>02:35: Microdramas are inexpensive </p> <p>05:10: Made for different platforms</p> <p>11:40: Is the goal for completion or consumption</p> <p>14:00: Brands as entertainment companies </p> <p>16:50: Is it for...
