Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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Change this NOW or you'll regret it in 3 years
<p>Fewer than one in four companies have redesigned their workflows to capture value from AI. Stephen Wunker, Managing Director at New Markets Advisors, has advised Fortune 500 companies like Microsoft and Meta through AI transformation challenges that go far beyond technology adoption. The discussion covers his "octopus organization" framework for distributing intelligence across teams, the three diagnostic questions that reveal AI readiness (what humans won't, shouldn't, and can't do), and why successful AI implementation requires cross-functional champions rather than traditional project management approaches.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19...
One belief about productivity that AI is quietly breaking
<p>Companies are treating AI as an IT rollout rather than a fundamental business transformation. Stephen Wunker, Managing Director at New Markets Advisors, explains why this approach will become a costly strategic mistake within three years. He outlines the cross-functional framework required for successful AI integration, including HR involvement for workforce transition planning, and demonstrates how AI can fundamentally reshape value propositions and go-to-market channels beyond operational efficiency.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
The human side of AI transformation for SEO teams
<p>Enterprise teams struggle with AI implementation beyond IT departments. Stephen Wunker, innovation strategist at New Markets Advisors, explains why successful AI transformation requires cross-functional leadership and strategic repositioning rather than traditional technology rollouts. He outlines frameworks for integrating HR into AI adoption processes and strategic approaches for leveraging AI to transform value propositions and go-to-market channels.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
One sign an organization isn’t actually ready for AI
<p>70% of companies treat AI implementation as an IT-only initiative. Stephen Wunker, Managing Director at New Markets Advisors, explains why this approach fundamentally misses AI's transformative potential for business operations and market positioning. The discussion covers cross-departmental integration strategies that include HR in AI rollouts and frameworks for leveraging AI to reshape value propositions and go-to-market channels.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
The biggest mistake leaders make when rolling out AI to knowledge teams
<p>70% of AI rollouts fail because leaders treat them as IT projects. Stephen Wunker, founder of New Markets Advisors who has guided Fortune 500 companies through digital transformations, explains why AI implementation requires fundamental business process redesign rather than traditional technology deployment. He outlines the cross-functional framework that integrates HR, operations, and strategy teams from day one, plus the value proposition transformation methodology that repositions companies in AI-transformed markets.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
5 ways to make your organization AI-ready
<p>Fewer than one in four companies have redesigned workflows to capture AI value. Stephen Wunker, Managing Director at New Markets Advisors, has spent over a decade helping Fortune 500 companies like Microsoft and Meta navigate AI transformation as author of "A.I. and the Octopus Organization." The discussion covers his three-diagnostic framework for AI readiness (what humans won't, shouldn't, and can't do), the octopus organization model that decentralizes intelligence while maintaining coordination, and why successful AI implementation requires cross-functional teams with clear business objectives rather than technology-first approaches.</p><p>See Privacy Policy at https://art19.com/privacy and California...
The most important metric in your SEO dashboard
<p>Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved measurable AI search improvements after implementing strategic Wikipedia optimization seven months ago. The discussion covers Wikipedia's underutilized role in AI model training data and practical frameworks for securing authoritative third-party mentions that influence search algorithms.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
One signal that AI models pick up on (but marketers rarely optimize for)
<p>Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his platform tracks brand mentions across AI responses to drive measurable business impact for enterprise clients. The discussion covers strategic brand mention optimization over traditional link-building tactics and frameworks for positioning products within AI-generated recommendations rather than just earning citations for informational content.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
Should brands care more about being linked or mentioned?
<p>Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how creating a Wikipedia presence drove measurable visibility improvements for his company within eight months of launch. The discussion covers Wikipedia's role as a trust signal for AI models and practical strategies for brands to establish authoritative presence on the platform.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
Lessons from AI startup mistakes
<p>AI-generated responses prioritize brand mentions over traditional link citations for business impact. Thomas Peham, CEO and co-founder of Otterly.AI, demonstrates how strategic brand positioning in AI answers drives higher attention and conversion potential than conventional SEO linking strategies. The discussion reveals why optimizing for product mentions in commercial queries delivers superior business outcomes compared to content-based link acquisition, and explores the fundamental shift from link-centric to mention-centric optimization strategies for AI search visibility.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
