Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
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One content marketing tactic that still works as well today as it did ten years ago
<p>Content Workshop is a content marketing agency that helps organizations demonstrate their expertise and rise in the SERPs. We do this through brand storytelling across all formats - ebooks, reports, web pages, videos, explainers… anything that carries your story to your audience.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
Why Brand Storytelling Still Drives Results in the AI Era
<p>AI content collapses the gap between passable and good. David Ebner, President and Founder of Content Workshop and Chatter, brings 13 years of enterprise content strategy across high-stakes verticals like cybersecurity to explain why brand storytelling now separates differentiated brands from homogenized AI output. Learn how to define brand story as audience transformation rather than origin narrative, where to insert human creativity as discrete process gates rather than a single QA checkpoint, and how to structure through-line messaging across multiple buyer Personas in complex enterprise decision trees. Ebner also unpacks why trust—not sales-qualified leads—should anchor content measurement as rece...
One thing the search industry needs more of right now
<p>Speaker representation remains a persistent gap in search industry events. Sophie Logan, Community and Editorial Manager at Brighton and HERO Conference, curates event agendas and identifies a critical supply-side problem: qualified female and non-binary practitioners aren't pitching to speak. She examines how conference agendas depend on inbound speaker pitches, why the visibility gap extends across stages, LinkedIn, and industry blogs, and what expanding representation could look like heading into 2026 and beyond.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
How SEOs can get more involved in the SEO Community
<p>Community involvement remains an underleveraged career accelerator for SEOs. Sophie Logan, Community and Editorial Manager at BrightonSEO and Hero Conference, shares how practitioners can build visibility and authority through conference participation. The conversation covers positioning speaker submissions for 2026 selection, integrating AI as a discussion layer rather than a standalone topic, and structuring editorial contributions to expand professional reach across the search community.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
How to get the most out of attending an SEO conference
<p>Most conference attendees leave without a clear takeaway plan. Sophie Logan, Community and Editorial Manager at Brighton and Hero Conference, shares how first-time attendees can structure their approach for maximum value. Learn how to build a session-mapping strategy against the agenda, prioritize panels and topics aligned to your objectives, and schedule deliberate breaks to sustain focus and retention across a full conference day.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
One thing conference attendees want less of in 2026
<p>Conference programming faces AI-topic saturation heading into 2026. Sophie Logan, Community and Editorial Manager at Brighton SEO and Hero Conference, brings a front-row perspective on what practitioners actually want from session content. Learn why standalone AI talks are losing relevance, how to integrate AI naturally across broader strategic discussions, and what conference attendees are signaling about the maturation of AI in search.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
Why community is so important to the SEO industry
<p>Industry connection drives measurable career and skill growth. Sophie Logan of Rough Agenda brings hands-on experience organizing SEO conferences and building practitioner communities that translate networking into professional advancement. The conversation covers strategic frameworks for maximizing conference ROI—including agenda prioritization and session mapping—alongside practical approaches to structuring event time for both learning and sustainable engagement.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
Why Search Communities Matter More Than Ever in AI
<p>AI adoption is reshaping how SEO professionals learn and connect. Sophie Logan of Rough Agenda brings deep expertise in building search communities and orchestrating industry events that drive real practitioner value. The conversation covers structuring conference attendance for maximum ROI, from agenda mapping and session prioritization to strategic networking, and why in-person community connection becomes more critical as AI transforms the search landscape.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
How agents need to be managed for the purpose of SEO
<p>Agent adoption is outpacing governance frameworks across search. Danny Goodwin, Editorial Director of Search Engine Land and SMX, brings editorial oversight spanning SEO, PPC, and AI search to the question of how marketers should manage autonomous agents. The conversation examines treating agents as proxies for human intent rather than standalone technology, separating genuine capability from current overhype, and why slow industry adoption creates both risk and competitive opportunity.</p><p>See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.</p>
The most important thing you need to focus on is this...
<p>Agentic AI is reshaping how search marketing work gets executed. Danny Goodwin, Editorial Director of Search Engine Land and SMX, shapes editorial coverage and conference programming across SEO, PPC, and AI search at one of the industry's leading search marketing platforms. Goodwin frames AI agents as proxies that act on a person's behalf, requiring governance approaches that treat them as accountable extensions of marketing teams rather than autonomous tools. He also separates genuine agentic capability from current market overhype, offering a measured view on what actually threatens Google's position—and what doesn't.</p><p>See Privacy Policy at https://ar...
