SEO F**king What - Get Found on Google and make money from your website with practical SEO tips
This podcast exists because you deserve better than the SEO bollocks currently being sold to you. Every week, I'll give you 10-15 minutes of straight talk about SEO. Practical advice that actually works for B2B websites trying to get found on Google/search and make money. The kind of stuff that's been proven over years, not dreamed up last Tuesday by some LinkedIn tosspot. Real SEO from someone who's been doing this since dial-up was considered fast. I'll tell you what works, what's complete nonsense, and which tactics will get your website buried faster than you can say "guaranteed...
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What AI-built websites actually get right
"The thing about AI-built websites that the doom merchants don't want to admit — some of this stuff is really good. Not good for something a machine did, actually good, and in some cases better than I see on plenty of human-built sites."<p></p><p>Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, this is Part Two of my AI Website series — and if you didn’t build your site with AI, don’t switch off. A lot of what I cover here applies to traditionally-built websites too.</p><p></p><p>I...
Why Websites Built With AI Are Fu*king Up Your SEO
<p>"AI can build your whole website in 10 minutes," they said. "Save a fortune," they said. And now you're wondering why nobody can find you on Google. Yeah. About that.</p><p>Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO Fking What", I'm kicking off a three-part series on AI-built websites — why people are doing it, why I completely get it, and why I still think it's a fking bad idea if you don't understand what you're getting yourself into.</p><p>I also give you a quick homework task — a 30-second H1 c...
Stop Buying Backlinks FFS! Here are your REAL link building tactics.
"Someone sitting in your LinkedIn DMs right now is offering you backlinks for 99. Someone else wants to charge you five a month for a robust link building campaign. And I'm here to tell you that for most small B2B service websites, both of them can fuck right off."<p></p><p>Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I'm calling out one of the most expensive myths in SEO — that spending money on backlinks is something small B2B service businesses need to do. It isn't. And I've g...
Your Meta descriptions are fu*ked! I'll help you fix 'em.
<p>Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm talking about the one bit of SEO that isn't a ranking factor but is absolutely the thing that decides whether anyone actually clicks on your listing — your meta descriptions. You've probably never written one, duplicated the same one across your whole site, or let Yoast bully you into stuffing it with keywords. All three are fucked.</p><p>Here's what I'm covering:</p><p>— Why your meta description isn't a ranking factor — but still decides whether anyone clicks</p><p>— Wh...
Your H1 and Meta Titles Are Killing Your Rankings FFS!
<p>Your homepage H1 says “Welcome.” Your meta title says “Home.” And you’re wondering why Google won’t rank you. In this episode, Nikki Pilkington explains why H1s and meta titles are two different jobs, why making them identical is a missed opportunity, and why making them disconnected is actively killing your SEO.</p><p>You’ll learn how to think of your meta title as the promise and your H1 as the delivery, why “Helping your people thrive” is not a heading, why your company name almost certainly doesn’t belong in your H1, and why Yoast’s green smiley face is...
SEO Conference Organisers; Where The F__k Are The Women?
<p>This week I've gone off script. Someone posted about an SEO conference billing itself as the UK's most advanced -- sixteen speakers, all male, not one woman on the bill. I said something about it. The response was, essentially, "we had women last year." And here we are.</p><p>This episode isn't about quotas or ticking boxes. It's about the fact that brilliant women in SEO exist, they're not hiding, and if your speaker lineup is sixteen mainly white men, the question you need to be asking is whether anyone actually went looking.</p><p>In this episode:<...
Google Search Console, Because SEO Ranking Starts With Proper Website Structure
<p>Your website could be full of brilliant content and still not rank. Why? Because Google can't figure out how your pages connect. That's what we're fixing today.</p><p>Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most overlooked parts of SEO — website structure. Not the sexy stuff. The stuff that actually makes your site work. How your pages connect, how Google moves around your site, and why getting this wrong means even your best content struggles to rank.</p><p>Here's what I...
You Haven't Read Your Own Website, Have You? Time For a Content Audit!
<p>When did you last actually read every page of your website? Not edit it, not skim it — read it like a visitor would. If the answer is “I can’t remember” or “never” — this episode is for you.</p><p>Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m walking you through one of the most unglamorous but genuinely useful things you can do for your SEO — a content audit. Not to make your life miserable, but because Google crawls every single page on your website, and right now some of th...
Ranking Number 1 on Google is Useless, FFS. Let me explain...
<p>I'm going to say something that's going to upset a lot of people who've been bragging about their rankings: being number one for a single word is fucking useless. There. I said it.</p><p>Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm calling out one of the most persistent and damaging myths in SEO — that keywords are either dead entirely, or that you should be obsessing over ranking for the shortest, broadest, most competitive terms possible. Both of these positions are bollocks, and I'm going to e...
The SEO Tools You're Not Using — And Why That's Killing Your Rankings
<p>Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m talking about: the three free tools you need set up before any of the rest of it makes any sense. Because I cannot tell you how many times I've sat down with a business owner for an SEO one-to-one, asked them to share their Google Search Console, and found out they haven't logged in for 18 months. That's like having a sat nav and refusing to look at it, then wondering why you keep getting lost.</p><p>And...
