Pursuing the Perfect Pint
Journey around the world with industry expert Brent Atthill as he pursues the perfect pint all while discussing the malt supply chain within the brewing and distilling industry.
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Episode #39 I Beer’s Next Big Competitor May Not Be Beer
<p><b>Episode #39 — Beer’s next big competitor may not be beer</b></p><p>The opportunity isn’t just more beer drinkers. It’s more reasons to drink beer.</p><p>What if the biggest opportunity for beer isn’t taking share from another beer — but competing with everything else we drink?</p><p>Dan Kopman of the World Brewing Alliance joins Brent Atthill to explore why non-alcoholic beer could open entirely new occasions for the category — from choosing a beer instead of a soft drink at a party to reaching for one after a run.</p><p>They discuss changi...
Episode #38 | What Does Regenerative Agriculture Really Mean?
<p>Regenerative agriculture is talked about a lot — but what does it actually mean in practice?</p><p></p><p>In Episode #38, Brent chats with Brooke Sauer of Boolah Farms to put Regen Ag into an understandable context — from improving soil health and reducing reliance on synthetic fertilisers to balancing sustainability with yield, quality and farm profitability.</p><p></p><p>Brooke also shares how Boolah Farms is putting these ideas into practice through its Regen for Real programme and scaling the approach across its grower network.</p><p></p><p>A practical look at what Regen Ag really means for...
Episode #37 | Nowhere to Hide Behind a Lager
<h2>Episode #37 | Nowhere to Hide Behind a Lager</h2><p>A lager may look simple, but getting it right is anything but.</p><p>This week, Brent Atthill is joined by <b>John Brauer of The Brewers of Europe and the European Brewery Convention (EBC)</b> to explore the technical side of brewing and why there is nowhere to hide behind a crisp, clean lager.</p><p></p><p>Plus, <b>Brent and Danielle provide the latest market update</b>, looking at the European barley harvest, quality variability, the prolonged heat across Europe and the wider influence of wheat, corn and...
Episode #36 | DIFFERENT MIX BRINGS DIFFERENT PERSPECTIVES
<p><b>Pursuing the Perfect Pint – Episode #36 | Different Mix Brings Different Perspectives</b></p><p>Why does gender diversity matter to business?</p><p>In Episode #36, Brent Atthill speaks with <b>Sharon Peake, Founder & CEO of Shape Talent</b>, about the business case for bringing different perspectives into traditionally male-dominated industries such as brewing, malting and distilling.</p><p>Sharon shares research linking gender diversity with better decision-making, innovation and business performance, alongside lessons from her time at SABMiller on developing female talent and building stronger leadership pipelines.</p><p>They also explore why <b>“every appointment matters”</b> — and why the peo...
Episode #35 | Don't Chase Every New Trend. Make a Decision. Commit.
<p>What does it really take to create lasting change?</p><p>In this episode of <b>Pursuing the Perfect Pint</b>, Brent and Danielle travel to Denmark to meet <b>Soren</b>, a farmer who has spent more than 25 years refining his approach to regenerative farming. His message is refreshingly simple: stop chasing every new idea, choose a direction, and commit to it. </p><p>Joined by <b>Simon Klemmensen (DLG Group)</b> and <b>Karl Stokes (Viking Malt)</b>, the discussion explores how long-term thinking, collaboration across the supply chain, and the right economic incentives can help build a mor...
Episode #34 | Canada's Hidden Role in Global Brewing
<p>Canada rarely grabs the headlines in brewing—but perhaps it should. This week, Brent and Danielle uncover the country's hidden role in keeping brewers supplied across North America and beyond. Joined by Tom Ryan of Richardson International, they discuss crop conditions, export demand, brewing quality, and why Canada's barley industry continues to be one of the quiet strengths behind the global beer supply chain. </p>
Episode #33 | Organic Came First. Beer Came Second.
<p>In this episode of Pursuing the Perfect Pint, Brent Atthill & Danielle Bekker visit Ørbæk Bryggeri in Denmark to meet Andreas Jakob Wedel Falkenberg, Production Manager, and uncover the story behind Denmark's first 100% organic brewery.</p><p><br /></p>
Episode #32 | Why Organic Still Has the Edge
<p>Visits to Hverringe Gods and Fuglsang Malt reveal why organic has become a commercially viable choice, while regenerative agriculture has yet to establish the same economic certainty</p>
🎙Episode #31 | 30 Powerful Conversations. Building the Bigger Picture.
<p>Every guest added another piece to the puzzle, revealing how climate, energy, geopolitics, consumer behaviour and innovation influence every part of the global barley, malt, brewing and distilling supply chain.</p><p></p><p>Brent & Danielle reflect on the biggest stories from the first 30 episodes of Pursuing the Perfect Pint.</p><p></p><p></p><p></p>
Episode #30 – Is Regenerative Agriculture Finally Rewarding Farmers?
<p>Regenerative agriculture has become one of the defining conversations shaping our industry. But one important question remains: <b>is it finally rewarding the people at the heart of it—the farmers?</b></p><p></p><p>Brent sits down with Robert Price from Rooks Nest Estate for an honest conversation about the realities facing today's barley growers. </p>
