Pest Control Marketing That Actually Works
Pest Control Marketing That Actually Works: The Growth PodcastStop wasting money on marketing that doesn't deliver. Pest Control Marketing That Actually Works is the weekly podcast for pest control business owners who want real results, not empty promises.Hosted by Adam Bennett and Elisabeth Pallante from Cube Creative Design, each 20-minute episode delivers practical strategies you can implement right away. No fluff. No theory. Just proven tactics from a team that's spent 20 years helping pest control companies grow.What You'll Learn:Every episode tackles a specific marketing challenge pest control operators face. From building a website that converts visitors into...
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Creating a Marketing Calendar That Actually Gets Executed
<p>Here's what nobody tells you about marketing calendars: the plan is almost never the problem. Pest control companies build great calendars in January. By March, most of them are dead, because the busiest week for marketing is also the busiest week on the trucks.</p><p>In Episode 41 of Pest Control Marketing That Actually Works, Adam Bennett and Elisabeth Pallante of Cube Creative Design break down why marketing calendars fail. They explain how to build one small enough to survive peak season.</p><p>Your three key takeaways:</p>Calendars die from execution, not ideas. They're too big to...
Listener Q&A: Reviews, SEO Timelines, Moving Your Office, & Life After Referrals
<p>How many leads does it take to land one customer? Adam and Elisabeth say that's the wrong question. The number that matters is how many leads you're losing after the phone already rang.</p><p>In our second Listener Q&A, we answer five real questions from pest control owners. We cover lead leaks and close rates, why review recency matters as much as review count, how long SEO really takes, what happens to your rankings when you move your office, and what to add first when your business runs on referrals.</p><p><b>Three Key Takeaways</b><...
Upselling and Cross-Selling Your Current Customers
<p>Most pest control companies close one sale and move on to chasing the next lead. Meanwhile, the customer they just served is five to seven times cheaper to sell to again than a stranger.</p><p>In this episode, Adam, Elisabeth, and Chad break down the math behind revenue per customer and show you exactly how to grow it.</p><p>Three key takeaways:</p>Your existing customers convert at 60-70% on a second offer, compared to 5-20% for new prospects. Most operators never make the ask.Timing is everything. Pushing add-ons at sign-up converts at 5-8%. Offering them...
Cube Score in the Wild: Reading Real Pest Control Sites Live
<p>We built a tool to grade pest control websites. Then we ran seven real sites through it and found out it was wrong about the two most important ones.<br /></p><p>Chad Treadway has audited over 200 pest control sites. In this episode, he walks through what happened when we put seven of them through the Cube Score, our proprietary grading tool that measures Identity, Authority, Proof, Transparency, Structure, and Visibility on a 0-to-600 scale.<br /></p><p>The headline finding: a five-location Southeast operation with over 1,500 reviews across their markets scored 136. A small Midwest company with 58 reviews, whose...
Commercial Accounts: The Content That Wins Property Managers
<p>Most pest control companies want commercial accounts but have websites built entirely for homeowners. In this episode, Adam Bennett, Elisabeth Pallante, and Hannah Kilpatrick unpack why that gap exists and how to close it.</p><p><br />The team shares Cube Score data from a dozen pest control sites pursuing commercial work. The finding: commercial-facing pages averaged 185 out of 600 on the Cube Score while the same companies' residential pages averaged 380. The biggest gaps showed up in Authority and Transparency, the two dimensions commercial buyers weight most.</p><p><br />The episode walks through five content layers a property manager...
Website Conversion Optimization: Advanced Tactics
<p>A pest control company came to us after another agency redesigned their website. Beautiful site. Conversions dropped 40%. Same traffic, fewer calls. That is the most expensive website mistake in pest control.</p><p>In this episode, Adam Bennett and Elisabeth Pallante break down the Conversion Stack, the five layers between a visitor landing on your site and that visitor picking up the phone. Most owners skip straight to changing button colors. This episode shows you why that is the wrong starting point.</p><p><br /><b>Three key takeaways:</b></p>Your conversion rate matters more than your traffic...
Fall Marketing Strategy: Preparing for Pest Season
<p>Everybody in this industry calls fall the slow season, so everybody spends less in the fall. That's the mistake.</p><p>Adam Bennett, Elisabeth Pallante, and Chad Treadway on why September through November is the highest-leverage window on your calendar, and what to build in it.</p><p>What's in this one:</p><p>Fall demand doesn't drop, it moves indoors. Rodents, spiders, stink bugs, boxelder bugs, cluster flies. Every pest control site in America has a mosquito page and a termite page. A lot of them have no rodent page at all, which is backwards on ticket size...
Customer Lifetime Value: Why Retention Beats Acquisition
<p>Most pest control owners can quote their cost per lead to the dollar and can't tell you what a customer is worth.</p><p>In this episode, Adam Bennett, Elisabeth Pallante, and Chad Treadway run the numbers that change marketing budgets. Not lead volume. Lifetime value, churn, and what it actually costs to replace a customer you already had.</p><p>What's in this one:</p><p>The lifetime value math, three numbers deep. Annual revenue per customer, average years retained, gross margin. Chad walks a standard quarterly plan out to lifetime gross profit, and Elisabeth points out that...
Your Truck as a Marketing Asset
<p>Your pest control trucks are on the road every day. Are they selling for you or just driving? In this episode, Adam Bennett and Elisabeth Pallante are joined by Cube Creative CMO Chad Treadway to break down why your truck is the cheapest and most underused marketing asset you own.</p><p></p><p>You'll learn that a single wrapped truck generates 30,000 to 70,000 impressions per day at a cost of under a dollar per thousand views, making it 10 times more cost-efficient than billboards.</p><p></p><p>You'll hear why the truck parked in your customer's driveway is doing...
Listener Q&A Part 1
<p>Most marketing advice is generic. This episode isn't. We pulled the real questions pest control owners keep asking us and answered six of them straight.</p><p></p>How much should you actually spend on ads before it stops paying off? Hint: watch your cost per lead, not your total spend.Are Local Services Ads still worth it now that Google killed manual disputes and replaced them with an automated credit system?How do you know where your leads actually come from when every customer just says Google?Why do you show up in the map pack but not...
